Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs   News   Features   Products   Magazine      Advertise  
NEWS
Fitness First Australia to highlight “life changing” benefits of fitness
POSTED 19 Jul 2016 . BY Tom Walker
One of the participants, Michael Coulson, will add a fitness regime to his life
Fitness First Australia has launched a social experiment which will investigate the effects of fitness on a human being beyond physical improvements.

The study will examine how “fit” feels over a 12-week period, as three fitness fanatics remove exercise from their lives, while three inactive people add exercise to theirs.

The journey will be documented in a four-part video series from the one intimate environment where everyone goes to after a workout – the shower.

As the intention is to go beyond the traditional 'before and after' photo, however, the focus will be on how the participants emotionally evolve, so bodies will never be shown.

Fitness First Australia’s national fitness manager, Mick Cunico, said: “We know that sweating it out in the gym and looking your best is only part of the exercise story. But many people are dismissing the feeling that exercise brings.

"We want to start a conversation about just how good fit feels."

Cunico will also be one of the fitness fanatics giving up exercise for 12 long weeks.

"I’m curious to discover what impact restricting my movement has on me emotionally," he said.

“I can anticipate that those of us giving up exercise may start to feel lethargic and less focused, but I’m also eager to see how the lives of those embarking on an exercise routine begin to change as they encounter benefits such as more energy, mental clarity, confidence or a better outlook on life.”

To follow the experiment and participants’ results, see: howfitfeels.fitnessfirst.com.au
MORE NEWS
Planet Fitness deal hints at blueprint for global expansion
Private investment company, Franchise Equity Partners, has acquired Bravo Fit, the Planet Fitness franchisee in Australia, from existing shareholders.
Fitness First UK unveils makeover of Highbury club with new recovery and Pilates offerings
Fitness First UK has raised the bar with its latest refurbishment, in Highbury, London, as it continues to premiumise its estate.
Total Fitness research charts the fitness industry’s post-pandemic transformation
It’s been five years since the fitness industry reopened after the last lockdown – long enough to look back on the impact the pandemic had on the sector and what might come next. 
Wattbike and EGYM integration allows addition of VO2 max tests
Wattbike has announced a new integration with EGYM, which enables the bikes to contribute to the Cardio BioAge score of individuals via a VO2 max result.
+ More news   
LATEST JOBS
Fitness Motivator and Personal Trainer
Everyone Active
Salary:
Job location: Fleet
Fitness Motivator and Personal Trainer
Everyone Active
Salary: £Excellent salary + benefits
Job location: Easton, Bristol , United Kingdom
Fitness Motivator and Personal Trainer
Everyone Active
Salary:
Job location: Aldershot
GP Exercise Referral Instructor
Everyone Active
Salary: £33,000pa + benefits
Job location: Harrow, Middlesex , United Kingdom
+ More jobs  

FEATURED SUPPLIERS

Legends never die: four legends, four philosophies of life
Panatta brought together four of the most influential figures in bodybuilding history on the stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]

Introducing a new era of Nautilus Leverage
Strength training has never been more important for member retention, facility differentiation and long-term commercial success. [more...]
+ More featured suppliers  
COMPANY PROFILES
IndigoFitness

At IndigoFitness, we create intelligent training spaces that elevate fitness facilities across indus [more...]
Safe Space Lockers

We provide a full turn-key solution for clients from design and consultation, through to bespoke man [more...]
+ More profiles  
CATALOGUE GALLERY
 
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
31 Aug - 02 Sep 2026

SpaTec North America

Pier Sixty Six, Fort Lauderdale, United States
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
HCM
LEISURE OPPORTUNITIES
HEALTH CLUB HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs    News   Products   Magazine
NEWS
Fitness First Australia to highlight “life changing” benefits of fitness
POSTED 19 Jul 2016 . BY Tom Walker
One of the participants, Michael Coulson, will add a fitness regime to his life
Fitness First Australia has launched a social experiment which will investigate the effects of fitness on a human being beyond physical improvements.

The study will examine how “fit” feels over a 12-week period, as three fitness fanatics remove exercise from their lives, while three inactive people add exercise to theirs.

The journey will be documented in a four-part video series from the one intimate environment where everyone goes to after a workout – the shower.

As the intention is to go beyond the traditional 'before and after' photo, however, the focus will be on how the participants emotionally evolve, so bodies will never be shown.

Fitness First Australia’s national fitness manager, Mick Cunico, said: “We know that sweating it out in the gym and looking your best is only part of the exercise story. But many people are dismissing the feeling that exercise brings.

"We want to start a conversation about just how good fit feels."

Cunico will also be one of the fitness fanatics giving up exercise for 12 long weeks.

"I’m curious to discover what impact restricting my movement has on me emotionally," he said.

“I can anticipate that those of us giving up exercise may start to feel lethargic and less focused, but I’m also eager to see how the lives of those embarking on an exercise routine begin to change as they encounter benefits such as more energy, mental clarity, confidence or a better outlook on life.”

To follow the experiment and participants’ results, see: howfitfeels.fitnessfirst.com.au
MORE NEWS
Planet Fitness deal hints at blueprint for global expansion
Private investment company, Franchise Equity Partners, has acquired Bravo Fit, the Planet Fitness franchisee in Australia, from existing shareholders.
Fitness First UK unveils makeover of Highbury club with new recovery and Pilates offerings
Fitness First UK has raised the bar with its latest refurbishment, in Highbury, London, as it continues to premiumise its estate.
Total Fitness research charts the fitness industry’s post-pandemic transformation
It’s been five years since the fitness industry reopened after the last lockdown – long enough to look back on the impact the pandemic had on the sector and what might come next. 
Wattbike and EGYM integration allows addition of VO2 max tests
Wattbike has announced a new integration with EGYM, which enables the bikes to contribute to the Cardio BioAge score of individuals via a VO2 max result.
Les Mills launches reformer Pilates workout
Les Mills has launched a reformer Pilates workout. The 45-minute workout blends traditional reformer movements and more contemporary exercises, choreographed to music. 
HCM Invest opens applications for pitching slots
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026.
+ More news   
 
FEATURED SUPPLIERS

Legends never die: four legends, four philosophies of life
Panatta brought together four of the most influential figures in bodybuilding history on the stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]

Introducing a new era of Nautilus Leverage
Strength training has never been more important for member retention, facility differentiation and long-term commercial success. [more...]
+ More featured suppliers  
COMPANY PROFILES
IndigoFitness

At IndigoFitness, we create intelligent training spaces that elevate fitness facilities across indus [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
31 Aug - 02 Sep 2026

SpaTec North America

Pier Sixty Six, Fort Lauderdale, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS