(L-R) Steven Scales, Doug Bell and Tony Ali have all been recognised for their hard work
Matrix Fitness has handed promotions to three senior members of its sales team as part of a strategic restructure.
Steven Scales, Doug Bell and Tony Ali have all been recognised for their hard work in recent years as the supplier has continued to enjoy steady growth.
Scales takes on the new role of national strategic sales manager for the public sector, having spent the past two years as an area sales manager at Matrix, specialising in local authority development.
“Through my previous experience working as a buyer, it became apparent that there was a gap in the market for all-round, fitness solutions suitable for the public sector,” said the 30-year-old from Corby, Northamptonshire.
“Within my role at Matrix, I can provide total bespoke solutions to customers, whilst applying a strategic approach to authority trust development nationwide.”
Meanwhile, former head of education sector sales Doug Bell has been promoted to the role of director of special projects. Bell’s new role will see him grow the Matrix business within alternative markets such as building and construction, as well as manage third party partnerships.
Filling the void left by Bell is Tony Ali, who has been promoted to national strategic sales manager for the education sector. Since joining Matrix in April 2015, Ali has secured substantial contracts with customers such as Bath and Bristol Universities. The Sports Exercise and Health Science graduate believes his customer-orientated approach plays a vital role in forming new partnerships.
“Throughout my career I have worked with high-profile blue chip companies so understand what is required to make an organisation world-class,” said Ali.
“The Matrix brand has a unique fit within the sector due to our extensive product range that caters for the occasional gym user through to elite athletes.
Italian Exhibition Group – the organiser behind industry events Dubai Active and Dubai Muscle
Show – has been appointed to deliver the Health and Wellness Expo and Fire and Safety Expo at
the 16th World Firefighters Games.
It’s been five years since the fitness industry reopened after the last lockdown – long enough
to look back on the impact the pandemic had on the sector and what might come next.
Panatta brought together four of the most influential figures in bodybuilding history on the
stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]
(L-R) Steven Scales, Doug Bell and Tony Ali have all been recognised for their hard work
Matrix Fitness has handed promotions to three senior members of its sales team as part of a strategic restructure.
Steven Scales, Doug Bell and Tony Ali have all been recognised for their hard work in recent years as the supplier has continued to enjoy steady growth.
Scales takes on the new role of national strategic sales manager for the public sector, having spent the past two years as an area sales manager at Matrix, specialising in local authority development.
“Through my previous experience working as a buyer, it became apparent that there was a gap in the market for all-round, fitness solutions suitable for the public sector,” said the 30-year-old from Corby, Northamptonshire.
“Within my role at Matrix, I can provide total bespoke solutions to customers, whilst applying a strategic approach to authority trust development nationwide.”
Meanwhile, former head of education sector sales Doug Bell has been promoted to the role of director of special projects. Bell’s new role will see him grow the Matrix business within alternative markets such as building and construction, as well as manage third party partnerships.
Filling the void left by Bell is Tony Ali, who has been promoted to national strategic sales manager for the education sector. Since joining Matrix in April 2015, Ali has secured substantial contracts with customers such as Bath and Bristol Universities. The Sports Exercise and Health Science graduate believes his customer-orientated approach plays a vital role in forming new partnerships.
“Throughout my career I have worked with high-profile blue chip companies so understand what is required to make an organisation world-class,” said Ali.
“The Matrix brand has a unique fit within the sector due to our extensive product range that caters for the occasional gym user through to elite athletes.
Italian Exhibition Group – the organiser behind industry events Dubai Active and Dubai Muscle
Show – has been appointed to deliver the Health and Wellness Expo and Fire and Safety Expo at
the 16th World Firefighters Games.
It’s been five years since the fitness industry reopened after the last lockdown – long enough
to look back on the impact the pandemic had on the sector and what might come next.
Wattbike has announced a new integration with EGYM, which enables the bikes to contribute to
the Cardio BioAge score of individuals via a VO2 max result.
Les Mills has launched a reformer Pilates workout. The 45-minute workout blends traditional
reformer movements and more contemporary exercises, choreographed to music.
Panatta brought together four of the most influential figures in bodybuilding history on the
stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]
