Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs   News   Features   Products   Magazine      Advertise  
NEWS
Brexit could mean 'Staycation 2' for UK
POSTED 24 Jun 2016 . BY Tom Anstey
'Staycation 2' could be on its way, at least in the short term Credit: Shutterstock
The UK’s decision to leave the European Union (EU) could have a very similar impact on the tourism industry to that of the 2008 financial crisis, with more people opting for a staycation instead of travel abroad.

In the wake of the narrow win for the leave camp – 51.9 per cent to 48.1 per cent – the value of the pound plummeted, at one point hitting US$1.3236 – the lowest numbers since 1985. The euro also suffered, marking its biggest one-day fall since the currency’s inception with a 3.3 per cent drop.

Speaking to Leisure Opportunities, Kurt Janson, director of the Tourism Alliance, said that as seen in 2008 domestic tourism will likely rise, with both inbound and outbound tourism also affected.

“Domestic tourism will increase due to the fall in sterling combining with people’s uncertainty and concerns regarding the UK economy and their employment status. Conversely, the outbound industry will struggle for the same reasons,” said Janson. “Meanwhile the inbound tourism industry will benefit from the fall in sterling and possibly the significant coverage the UK is receiving in the overseas media. So, bottom line, expect ‘Staycation 2’, at least in the short-term.”

With the whole leisure industry now having to deal with the reality of an EU exit, Janson said that despite many not being in favour of the move, there were some positives to draw out of the result.

“While there are many potential disadvantages from being outside the EU, not least with foreign investment and tourism businesses having less access to the skilled workers they need, there are some advantages,” he said. “For example, there is the opportunity to resolve significant issues such as the Package Travel Directive and the Tour Operators Margin Scheme in a way that makes the UK tourism industry more competitive than it’s European counterparts.”

In terms of next steps, Janson urged the government to put tourism at the forefront of negotiations with the EU when negotiating the UK exit so as to maintain many of the benefits currently enjoyed by the UK and the rest of Europe.

“One of the problems in determining the impact of leaving the EU on the UK tourism industry is that the impact is highly dependent upon the deal that is negotiated on the UK’s future relationship with the EU,” he said. “It is therefore important that tourism is included in the negotiation process to ensure that as many of the current benefits as possible that facilitate travel between the UK and the rest of Europe are retained.”


RELATED STORIES
  What does Brexit mean for British sport?


Britain, as a nation, will be transformed by its decision to leave the European Union, but what will "Brexit's" impact be on sport?
  Star architects rally against Brexit as UK's EU referendum begins


A host of architects and designers from the UK and around the world have rallied behind the campaign to keep Britain in the European Union ahead of a landmark referendum today (23 June) which will decide the country’s future in the politico-economic union.
  Research suggests Brexit could cost UK tourism £4.1bn


If Britain decides to leave the European Union on 23 June, the move could cost the UK’s tourism industry as much as £4.1bn a year in international tourist spending alone, new research has suggested.
MORE NEWS
Les Mills calls on the industry to support UNICEF
Global group exercise specialist, Les Mills, is inviting operators to sign up to its Workout for the World event on 20 June, in support of UNICEF.
HUM2N opens longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
KX Chelsea invests £15 million to upgrade its wellness offering
Premium London health club, KX Chelsea, will imminently unveil its most significant redevelopment since its launch in 2002 to create an integrated wellness model combining training, recovery and relaxation.
Researchers identify a drug which reduces muscle loss when using GLP-1 medications
Researchers in the US have identified an antibody which could greatly reduce the loss of lean muscle mass in people who are taking weight-loss medications.
+ More news   
LATEST JOBS
GP Exercise Referral Instructor
Everyone Active
Salary: £33,000pa + benefits
Job location: Harrow, Middlesex , United Kingdom
Self Employed Personal Trainer
Everyone Active
Salary: Competitive
Job location: Enderby
+ More jobs  

FEATURED SUPPLIERS

Elevate 2026 to mark 10-year anniversary with biggest ever waterfront drinks reception
Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming the event’s largest-ever drinks reception as registrations continue to run more than 10% ahead of last year. [more...]

Supporting long-term health: why whole body vibration belongs in clinical settings
As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay active, independent and feeling good for longer. [more...]
+ More featured suppliers  
COMPANY PROFILES
Everyone Active

Everyone Active operates leisure centres in partnership with local councils across the UK. Today, Ev [more...]
ukactive

ukactive is the UK’s leading trade body for the physical activity sector, bringing together more tha [more...]
+ More profiles  
CATALOGUE GALLERY
 
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

15-18 Jun 2026

HLTH Europe

RAI Convention Centre, Amsterdam, Netherlands
17-18 Jun 2026

Elevate London

Excel London, London, United Kingdom
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
HCM
LEISURE OPPORTUNITIES
HEALTH CLUB HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs    News   Products   Magazine
NEWS
Brexit could mean 'Staycation 2' for UK
POSTED 24 Jun 2016 . BY Tom Anstey
'Staycation 2' could be on its way, at least in the short term Credit: Shutterstock
The UK’s decision to leave the European Union (EU) could have a very similar impact on the tourism industry to that of the 2008 financial crisis, with more people opting for a staycation instead of travel abroad.

In the wake of the narrow win for the leave camp – 51.9 per cent to 48.1 per cent – the value of the pound plummeted, at one point hitting US$1.3236 – the lowest numbers since 1985. The euro also suffered, marking its biggest one-day fall since the currency’s inception with a 3.3 per cent drop.

Speaking to Leisure Opportunities, Kurt Janson, director of the Tourism Alliance, said that as seen in 2008 domestic tourism will likely rise, with both inbound and outbound tourism also affected.

“Domestic tourism will increase due to the fall in sterling combining with people’s uncertainty and concerns regarding the UK economy and their employment status. Conversely, the outbound industry will struggle for the same reasons,” said Janson. “Meanwhile the inbound tourism industry will benefit from the fall in sterling and possibly the significant coverage the UK is receiving in the overseas media. So, bottom line, expect ‘Staycation 2’, at least in the short-term.”

With the whole leisure industry now having to deal with the reality of an EU exit, Janson said that despite many not being in favour of the move, there were some positives to draw out of the result.

“While there are many potential disadvantages from being outside the EU, not least with foreign investment and tourism businesses having less access to the skilled workers they need, there are some advantages,” he said. “For example, there is the opportunity to resolve significant issues such as the Package Travel Directive and the Tour Operators Margin Scheme in a way that makes the UK tourism industry more competitive than it’s European counterparts.”

In terms of next steps, Janson urged the government to put tourism at the forefront of negotiations with the EU when negotiating the UK exit so as to maintain many of the benefits currently enjoyed by the UK and the rest of Europe.

“One of the problems in determining the impact of leaving the EU on the UK tourism industry is that the impact is highly dependent upon the deal that is negotiated on the UK’s future relationship with the EU,” he said. “It is therefore important that tourism is included in the negotiation process to ensure that as many of the current benefits as possible that facilitate travel between the UK and the rest of Europe are retained.”


RELATED STORIES
What does Brexit mean for British sport?


Britain, as a nation, will be transformed by its decision to leave the European Union, but what will "Brexit's" impact be on sport?
Star architects rally against Brexit as UK's EU referendum begins


A host of architects and designers from the UK and around the world have rallied behind the campaign to keep Britain in the European Union ahead of a landmark referendum today (23 June) which will decide the country’s future in the politico-economic union.
Research suggests Brexit could cost UK tourism £4.1bn


If Britain decides to leave the European Union on 23 June, the move could cost the UK’s tourism industry as much as £4.1bn a year in international tourist spending alone, new research has suggested.
MORE NEWS
Les Mills calls on the industry to support UNICEF
Global group exercise specialist, Les Mills, is inviting operators to sign up to its Workout for the World event on 20 June, in support of UNICEF.
HUM2N opens longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
KX Chelsea invests £15 million to upgrade its wellness offering
Premium London health club, KX Chelsea, will imminently unveil its most significant redevelopment since its launch in 2002 to create an integrated wellness model combining training, recovery and relaxation.
Researchers identify a drug which reduces muscle loss when using GLP-1 medications
Researchers in the US have identified an antibody which could greatly reduce the loss of lean muscle mass in people who are taking weight-loss medications.
Peloton signals potential move into reformer Pilates with Skop acquisition
Peloton has made the strategic acquisition of the Pilates start-up, Skōp, to support the expansion of its strength ecosystem.
Crunch Fitness creates more affordable reformer Pilates concept
Crunch Fitness has announced the launch of Crunch Reform Pilates – its own reformer concept designed to bring this fast growing, but rather expensive, modality into the mainstream.
+ More news   
 
FEATURED SUPPLIERS

Elevate 2026 to mark 10-year anniversary with biggest ever waterfront drinks reception
Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming the event’s largest-ever drinks reception as registrations continue to run more than 10% ahead of last year. [more...]

Supporting long-term health: why whole body vibration belongs in clinical settings
As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay active, independent and feeling good for longer. [more...]
+ More featured suppliers  
COMPANY PROFILES
Everyone Active

Everyone Active operates leisure centres in partnership with local councils across the UK. Today, Ev [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

15-18 Jun 2026

HLTH Europe

RAI Convention Centre, Amsterdam, Netherlands
17-18 Jun 2026

Elevate London

Excel London, London, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS