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NEWS
FFME opens first standalone studio
POSTED 31 May 2016 . BY Tom Walker
The 800sq m studio in Dubai has a three-in-one concept
Fitness First Middle East has opened its first ever standalone studio not attached to a traditional health club.

The 800sq m (8,611sq ft) studio in Dubai has a three-in-one concept. XFit (CrossFit-style), X:30 (HIIT) and BoxX (boxing themed) classes – among many others – are offered across three zones: LIFT, BOX and HIIT.

“As a business we wanted to explore new models away from the traditional and standard Fitness First health club concept,” George Flooks, COO for Fitness First Middle East and North Africa, told Health Club Management.

“The market in the Middle East is rapidly growing and evolving and our market data showed us there was a need from consumers for a boutique studio box concept model.”
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  Fitness First launches Dubai XFit studio


Fitness First Middle East (FFME) has opened its latest XFit studio – the operator’s own CrossFit-style offering – in Dubai.
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Fitness First is gearing up to launch its 33rd club in the UAE in the coming weeks, on Palm Jumeirah’s Golden Mile.
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Fitness First Middle East recently opened its 31st club in the United Arab Emirates – the first in the region to feature the brand’s vibrant new look with the red logo and fresh colours for the decor.
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Get HCM digital magazine and ezines FREE
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Jobs    News   Products   Magazine
NEWS
FFME opens first standalone studio
POSTED 31 May 2016 . BY Tom Walker
The 800sq m studio in Dubai has a three-in-one concept
Fitness First Middle East has opened its first ever standalone studio not attached to a traditional health club.

The 800sq m (8,611sq ft) studio in Dubai has a three-in-one concept. XFit (CrossFit-style), X:30 (HIIT) and BoxX (boxing themed) classes – among many others – are offered across three zones: LIFT, BOX and HIIT.

“As a business we wanted to explore new models away from the traditional and standard Fitness First health club concept,” George Flooks, COO for Fitness First Middle East and North Africa, told Health Club Management.

“The market in the Middle East is rapidly growing and evolving and our market data showed us there was a need from consumers for a boutique studio box concept model.”
RELATED STORIES
Fitness First launches Dubai XFit studio


Fitness First Middle East (FFME) has opened its latest XFit studio – the operator’s own CrossFit-style offering – in Dubai.
Fitness First Middle East reaches 60 sites


Fitness First is gearing up to launch its 33rd club in the UAE in the coming weeks, on Palm Jumeirah’s Golden Mile.
Fitness First: Red is the new platinum in Dubai


Fitness First Middle East recently opened its 31st club in the United Arab Emirates – the first in the region to feature the brand’s vibrant new look with the red logo and fresh colours for the decor.
MORE NEWS
World Firefighters Games creates new opportunities for collaboration with the fitness sector
Italian Exhibition Group – the organiser behind industry events Dubai Active and Dubai Muscle Show – has been appointed to deliver the Health and Wellness Expo and Fire and Safety Expo at the 16th World Firefighters Games.
Planet Fitness deal hints at blueprint for global expansion
Private investment company, Franchise Equity Partners, has acquired Bravo Fit, the Planet Fitness franchisee in Australia, from existing shareholders.
Fitness First UK unveils makeover of Highbury club with new recovery and Pilates offerings
Fitness First UK has raised the bar with its latest refurbishment, in Highbury, London, as it continues to premiumise its estate.
Total Fitness research charts the fitness industry’s post-pandemic transformation
It’s been five years since the fitness industry reopened after the last lockdown – long enough to look back on the impact the pandemic had on the sector and what might come next. 
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Introducing a new era of Nautilus Leverage
Strength training has never been more important for member retention, facility differentiation and long-term commercial success. [more...]
+ More featured suppliers  
COMPANY PROFILES
Total Vibration Solutions Ltd (TVS Group)

TVS Group includes TVS Sports Surfaces, TVS Gym Flooring, TVS Play Surfaces and TVS Acoustics. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
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Pier Sixty Six, Fort Lauderdale, United States
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