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NEWS
FFME opens first standalone studio
POSTED 31 May 2016 . BY Tom Walker
The 800sq m studio in Dubai has a three-in-one concept
Fitness First Middle East has opened its first ever standalone studio not attached to a traditional health club.

The 800sq m (8,611sq ft) studio in Dubai has a three-in-one concept. XFit (CrossFit-style), X:30 (HIIT) and BoxX (boxing themed) classes – among many others – are offered across three zones: LIFT, BOX and HIIT.

“As a business we wanted to explore new models away from the traditional and standard Fitness First health club concept,” George Flooks, COO for Fitness First Middle East and North Africa, told Health Club Management.

“The market in the Middle East is rapidly growing and evolving and our market data showed us there was a need from consumers for a boutique studio box concept model.”
RELATED STORIES
  Fitness First launches Dubai XFit studio


Fitness First Middle East (FFME) has opened its latest XFit studio – the operator’s own CrossFit-style offering – in Dubai.
  Fitness First Middle East reaches 60 sites


Fitness First is gearing up to launch its 33rd club in the UAE in the coming weeks, on Palm Jumeirah’s Golden Mile.
  Fitness First: Red is the new platinum in Dubai


Fitness First Middle East recently opened its 31st club in the United Arab Emirates – the first in the region to feature the brand’s vibrant new look with the red logo and fresh colours for the decor.
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NEWS
FFME opens first standalone studio
POSTED 31 May 2016 . BY Tom Walker
The 800sq m studio in Dubai has a three-in-one concept
Fitness First Middle East has opened its first ever standalone studio not attached to a traditional health club.

The 800sq m (8,611sq ft) studio in Dubai has a three-in-one concept. XFit (CrossFit-style), X:30 (HIIT) and BoxX (boxing themed) classes – among many others – are offered across three zones: LIFT, BOX and HIIT.

“As a business we wanted to explore new models away from the traditional and standard Fitness First health club concept,” George Flooks, COO for Fitness First Middle East and North Africa, told Health Club Management.

“The market in the Middle East is rapidly growing and evolving and our market data showed us there was a need from consumers for a boutique studio box concept model.”
RELATED STORIES
Fitness First launches Dubai XFit studio


Fitness First Middle East (FFME) has opened its latest XFit studio – the operator’s own CrossFit-style offering – in Dubai.
Fitness First Middle East reaches 60 sites


Fitness First is gearing up to launch its 33rd club in the UAE in the coming weeks, on Palm Jumeirah’s Golden Mile.
Fitness First: Red is the new platinum in Dubai


Fitness First Middle East recently opened its 31st club in the United Arab Emirates – the first in the region to feature the brand’s vibrant new look with the red logo and fresh colours for the decor.
MORE NEWS
Sector leaders join forces to rally next UK government
More than 200 organisations and athletes in the UK have signed an open letter to party leaders to commit to making the nation the most active in Europe after next month’s General Election.
Total Fitness to launch purpose-built Women’s Gym
Following the success of its first site in Whitefield, Total Fitness is launching a purpose-built Women’s Gym in Wilmslow.
David Beckham and F45 settle out of court – Beckham remains a shareholder
David Beckham and F45 Training have finally settled the breach-of-contract lawsuit around Beckham’s ambassadorial agreement with the boutique fitness franchisor.
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Mindbody

Mindbody is the leading business management software for the fitness and wellness industries. [more...]
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DIRECTORY
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DIARY

 

22-22 Jun 2024

World Bathing Day

Worldwide,
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