Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs   News   Features   Products   Magazine      Advertise  
NEWS
IAAPA identifies 2016 market trends for attractions industry
POSTED 13 May 2016 . BY Tom Anstey
Virtual reality had a large presence at IAAPA 2015 in Orlando, and through the year more-and-more theme parks have been introducing the technology to their parks
IAAPA has identified several trends for the year ahead, pinpointing VR rollercoasters, 3D/4D immersion, guest interactivity and edutainment as key themes for developments in 2016.

Virtual reality had a large presence at IAAPA 2015 in Orlando, and through the year more-and-more theme parks have been introducing the technology to their parks, notably Alton Towers with Galactica and Six Flags with its upcoming Superman coasters.

Several parks are adding 3D or 4D attractions that immerse guests in a fictional world. Among the big players, Merlin Entertainments is rolling out a 4-D cinema to all of its Legoland and Legoland Discovery Centre attractions, while new Justice League 4D attractions are coming to Six Flags and California’s Great America in Santa Clara is releasing the first ever Mass Effect 4D experience.

Interactivity continues to make its impact on the industry as parks open rides and attractions in which the guest's actions directly impact the experience. One of the most intriguing attractions to follow this line of thinking is the mysterious Derren Brown’s Ghost Train, which is set to open at Thorpe Park in the UK in the next month. The ride is unlike any other and offers multiple endings for each rider based on a chaos theory of actions having consequences.

Edutainment is also at the forefront of attractions development for 2016, increasing in popularity and a trend worth noting as, zoos, aquariums, science centres, and museums aim to make learning fun. KidZania is one of the most successful examples of this as the franchise continues to grow at an exponential rate, most recently launching its latest FEC in Singapore.

RELATED STORIES
  TrendsWatch annual report says radical reshaping of the workplace will affect museums sector


The 2016 edition of the TrendsWatch report – which highlights trends to watch out for in museums in the coming year – has predicted culture of work, the spectrum of ability, and the struggle over representation to be prominent trends in the sector.
  Attractions Foresight identifies market trends for 2016


Biofeedback, dementia-friendly design and Cuba have all been identified as trends and strategies which will have a big impact on the attractions market in 2016 and beyond.
  Attractions Foresight identifies market trends for 2016


Biofeedback, dementia-friendly design and Cuba have all been identified as trends and strategies which will have a big impact on the attractions market in 2016 and beyond.
MORE NEWS
Les Mills calls on the industry to support UNICEF
Global group exercise specialist, Les Mills, is inviting operators to sign up to its Workout for the World event on 20 June, in support of UNICEF.
HUM2N opens longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
KX Chelsea invests £15 million to upgrade its wellness offering
Premium London health club, KX Chelsea, will imminently unveil its most significant redevelopment since its launch in 2002 to create an integrated wellness model combining training, recovery and relaxation.
Researchers identify a drug which reduces muscle loss when using GLP-1 medications
Researchers in the US have identified an antibody which could greatly reduce the loss of lean muscle mass in people who are taking weight-loss medications.
+ More news   
LATEST JOBS
GP Exercise Referral Instructor
Everyone Active
Salary: £33,000pa + benefits
Job location: Harrow, Middlesex , United Kingdom
Self Employed Personal Trainer
Everyone Active
Salary: Competitive
Job location: Enderby
+ More jobs  

FEATURED SUPPLIERS

CoverMe extends matching service to personal training, rewriting how members and personal trainers connect
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal training platform that connects the right personal trainer to the right client in under 10 seconds. [more...]

Reaching the people most gyms miss: Bedford Gym & Swim Campaign delivers 410 new members
One of the biggest mistakes the fitness industry still makes is advertising almost exclusively to people who already look and live like gym members. [more...]
+ More featured suppliers  
COMPANY PROFILES
ukactive

ukactive is the UK’s leading trade body for the physical activity sector, bringing together more tha [more...]
Total Vibration Solutions Ltd (TVS Group)

TVS Group includes TVS Sports Surfaces, TVS Gym Flooring, TVS Play Surfaces and TVS Acoustics. [more...]
+ More profiles  
CATALOGUE GALLERY
 
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

13-13 Jun 2026

Global Wellness Day

Worldwide, Various,
15-18 Jun 2026

HLTH Europe

RAI Convention Centre, Amsterdam, Netherlands
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
HCM
LEISURE OPPORTUNITIES
HEALTH CLUB HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs    News   Products   Magazine
NEWS
IAAPA identifies 2016 market trends for attractions industry
POSTED 13 May 2016 . BY Tom Anstey
Virtual reality had a large presence at IAAPA 2015 in Orlando, and through the year more-and-more theme parks have been introducing the technology to their parks
IAAPA has identified several trends for the year ahead, pinpointing VR rollercoasters, 3D/4D immersion, guest interactivity and edutainment as key themes for developments in 2016.

Virtual reality had a large presence at IAAPA 2015 in Orlando, and through the year more-and-more theme parks have been introducing the technology to their parks, notably Alton Towers with Galactica and Six Flags with its upcoming Superman coasters.

Several parks are adding 3D or 4D attractions that immerse guests in a fictional world. Among the big players, Merlin Entertainments is rolling out a 4-D cinema to all of its Legoland and Legoland Discovery Centre attractions, while new Justice League 4D attractions are coming to Six Flags and California’s Great America in Santa Clara is releasing the first ever Mass Effect 4D experience.

Interactivity continues to make its impact on the industry as parks open rides and attractions in which the guest's actions directly impact the experience. One of the most intriguing attractions to follow this line of thinking is the mysterious Derren Brown’s Ghost Train, which is set to open at Thorpe Park in the UK in the next month. The ride is unlike any other and offers multiple endings for each rider based on a chaos theory of actions having consequences.

Edutainment is also at the forefront of attractions development for 2016, increasing in popularity and a trend worth noting as, zoos, aquariums, science centres, and museums aim to make learning fun. KidZania is one of the most successful examples of this as the franchise continues to grow at an exponential rate, most recently launching its latest FEC in Singapore.

RELATED STORIES
TrendsWatch annual report says radical reshaping of the workplace will affect museums sector


The 2016 edition of the TrendsWatch report – which highlights trends to watch out for in museums in the coming year – has predicted culture of work, the spectrum of ability, and the struggle over representation to be prominent trends in the sector.
Attractions Foresight identifies market trends for 2016


Biofeedback, dementia-friendly design and Cuba have all been identified as trends and strategies which will have a big impact on the attractions market in 2016 and beyond.
Attractions Foresight identifies market trends for 2016


Biofeedback, dementia-friendly design and Cuba have all been identified as trends and strategies which will have a big impact on the attractions market in 2016 and beyond.
MORE NEWS
Les Mills calls on the industry to support UNICEF
Global group exercise specialist, Les Mills, is inviting operators to sign up to its Workout for the World event on 20 June, in support of UNICEF.
HUM2N opens longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
KX Chelsea invests £15 million to upgrade its wellness offering
Premium London health club, KX Chelsea, will imminently unveil its most significant redevelopment since its launch in 2002 to create an integrated wellness model combining training, recovery and relaxation.
Researchers identify a drug which reduces muscle loss when using GLP-1 medications
Researchers in the US have identified an antibody which could greatly reduce the loss of lean muscle mass in people who are taking weight-loss medications.
Peloton signals potential move into reformer Pilates with Skop acquisition
Peloton has made the strategic acquisition of the Pilates start-up, Skōp, to support the expansion of its strength ecosystem.
Crunch Fitness creates more affordable reformer Pilates concept
Crunch Fitness has announced the launch of Crunch Reform Pilates – its own reformer concept designed to bring this fast growing, but rather expensive, modality into the mainstream.
+ More news   
 
FEATURED SUPPLIERS

CoverMe extends matching service to personal training, rewriting how members and personal trainers connect
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal training platform that connects the right personal trainer to the right client in under 10 seconds. [more...]

Reaching the people most gyms miss: Bedford Gym & Swim Campaign delivers 410 new members
One of the biggest mistakes the fitness industry still makes is advertising almost exclusively to people who already look and live like gym members. [more...]
+ More featured suppliers  
COMPANY PROFILES
ukactive

ukactive is the UK’s leading trade body for the physical activity sector, bringing together more tha [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

13-13 Jun 2026

Global Wellness Day

Worldwide, Various,
15-18 Jun 2026

HLTH Europe

RAI Convention Centre, Amsterdam, Netherlands
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS