The tie-up kicked off last week at 1Rebel Broadgate Circle with a 45-minute HIIT session combining boxing, MMA and cardio exercises. As with the Bumble app, it was the women calling the shots and men were told to alternate to a different boxing bag station at the end of each two-minute round. After the workout, participants then had the opportunity to mingle and enjoy happy hour at the 1Rebel on-site bar.
1Rebel head of brand Lewis Parkinson told Health Club Management that the chain has seen “massive demand” for exercise-themed dating events and said plans are in place for a follow-up in the coming weeks. View the video from the first event below.
Meanwhile, 1Rebel co-founder James Balfour, told Health Club Management recently that strategic tie-ups with on-brand partners is an area the company is eager to expand on.
Commenting on 1Rebel’s collaboration with clothes brand Sweaty Betty – which saw Rumble classes offered for free in UK Sweaty Betty retail stores – Balfour said: “Aligning ourselves with dynamic fitness brands in apparel and retail is something that we strategically look to do and will be expanding on more and more in the future.”
“We genuinely want to be working with brands which represent our customer base.”
He added that on-brand partnerships not only have the potential to drive secondary spend and increase brand exposure, but can also serve to build a closer connection between 1Rebel and its users, as well as helping the chain to reach new audiences.
It’s been five years since the fitness industry reopened after the last lockdown – long enough
to look back on the impact the pandemic had on the sector and what might come next.
Wattbike has announced a new integration with EGYM, which enables the bikes to contribute to
the Cardio BioAge score of individuals via a VO2 max result.
Les Mills has launched a reformer Pilates workout. The 45-minute workout blends traditional
reformer movements and more contemporary exercises, choreographed to music.
Panatta brought together four of the most influential figures in bodybuilding history on the
stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]
+ More featured suppliers
COMPANY PROFILES
Orbit4
With Orbit4, you’ll always have full visibility
of your equipment inventory, the true
market value [more...]
ukactive
ukactive is the UK’s leading trade body for the physical activity sector, bringing together more tha [more...]
The tie-up kicked off last week at 1Rebel Broadgate Circle with a 45-minute HIIT session combining boxing, MMA and cardio exercises. As with the Bumble app, it was the women calling the shots and men were told to alternate to a different boxing bag station at the end of each two-minute round. After the workout, participants then had the opportunity to mingle and enjoy happy hour at the 1Rebel on-site bar.
1Rebel head of brand Lewis Parkinson told Health Club Management that the chain has seen “massive demand” for exercise-themed dating events and said plans are in place for a follow-up in the coming weeks. View the video from the first event below.
Meanwhile, 1Rebel co-founder James Balfour, told Health Club Management recently that strategic tie-ups with on-brand partners is an area the company is eager to expand on.
Commenting on 1Rebel’s collaboration with clothes brand Sweaty Betty – which saw Rumble classes offered for free in UK Sweaty Betty retail stores – Balfour said: “Aligning ourselves with dynamic fitness brands in apparel and retail is something that we strategically look to do and will be expanding on more and more in the future.”
“We genuinely want to be working with brands which represent our customer base.”
He added that on-brand partnerships not only have the potential to drive secondary spend and increase brand exposure, but can also serve to build a closer connection between 1Rebel and its users, as well as helping the chain to reach new audiences.
It’s been five years since the fitness industry reopened after the last lockdown – long enough
to look back on the impact the pandemic had on the sector and what might come next.
Wattbike has announced a new integration with EGYM, which enables the bikes to contribute to
the Cardio BioAge score of individuals via a VO2 max result.
Les Mills has launched a reformer Pilates workout. The 45-minute workout blends traditional
reformer movements and more contemporary exercises, choreographed to music.
According to research which tracked more than 147,000 people for 30 years, 90-120 minutes
of strength training a week may deliver some of the biggest long-term health rewards.
Panatta brought together four of the most influential figures in bodybuilding history on the
stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]
+ More featured suppliers
COMPANY PROFILES
Orbit4 With Orbit4, you’ll always have full visibility
of your equipment inventory, the true
market value [more...]
