Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs   News   Features   Products   Magazine      Advertise  
NEWS
EXCLUSIVE: MVRDV founders speak to CLAD about the importance of leisure architecture
POSTED 13 Apr 2016 . BY Kim Megson
MVRDV founders Winy Maas, Jacob van Rijs and Nathalie de Vries Credit: MVRDV/Allard van de Hoek
The founding partners of Dutch studio MVRDV have told CLAD that architects and developers must consider including a leisure component when designing new structures in built environments.

In an exclusive interview, Winy Maas, Nathalie de Vries and Jacob van Rijs, explained how their own work – including residential and commercial projects such as Rotterdam’s Market Hall – include leisure components to bring life to their surrounding locations.

“Leisure is an economy of itself, and an opener for further development,” said Maas. “Architects discuss the digital economy a lot, but we dismiss the leisure economy a little bit, placing it in tourist zones only. That’s stupid. Bigger companies, like Apple and Google, are hyper aware of the importance of leisure. Developers creating new cityscapes should be aware of it too.”

Van Rijs added: “People are now realising that specific spaces not normally on the leisure agenda can actually play a role in this area. Shopping malls are including more leisure aspects, and this means more design quality and architect involvement is needed. People are not interested in seeing the same design solutions. They want new ideas.”

De Vries said architects should explore all the possibilities of a project before creating a design, and not be afraid “to reinvent the commission” if more could be done to serve the people who live nearby.

“Our projects often fulfil an extra task and help catalyse a turnaround in their environment,” she said. “That's the way it should be, especially if public money is involved. Even if it isn’t, you want to direct people to your buildings and give the space an extra boost. Projects with a cultural element can perform this role.”

All three founders – who have recently hired five new partners as part of an organisational reshuffle – argue that future proofing is essential for developers and architects working on mixed-use projects.

“We have to deal with the fact that the timespan that things are interesting can be incredibly short,” said de Vries. “This is a worrisome aspect of leisure projects. People go there for a couple of years, then everything has to be reinvented. The level of entertainment has to rise and rise.

“It's a bit of a paradox when you make buildings; one the one hand you want to make things to last and have indefinite qualities, on the other hand you have to make designs that can change fast to accommodate new trends and fashions and keep things attractive.”

Van Rijs said that maximising space, by lowering floors and liftings ceilings, is one way to make a building adaptable for alternative future uses, and pointed to the growing popularity of renovation projects rather than new builds.

“Everything is transformation,” Maas added. “You can balance between keeping a lot of a building and introducing smaller new elements, to creating giant new domes that go over existing landscapes. More than ever, our generation believes in transformation because it recognises history and combines it with the future.

“Such biodiversity if good because it leads to specialism and you want cities to be different from other cities. It means people want to go there.”

MVRDV’s ongoing leisure projects include a shopping centre and cultural hub in Beijing, a man-made lagoon in Tainan, and an elevated skygarden in Seoul.

An extensive interview with the trio will be featured in the next issue of CLADmag
RELATED STORIES
  MVRDV appoint five new partners as part of reshuffle


The founders of Dutch architecture studio MVRDV have today (12 April) added five new partners as part of a management reshuffle intended to nurture the practice’s “intellectual and creative continuity, organisational growth and stability.”
  MVRDV create towering public staircase to celebrate Rotterdam's reconstruction and revival


Dutch architects MVRDV have announced an eye-catching temporary installation for Rotterdam: a giant staircase leading from the plaza outside the city’s central train station to the top of an adjacent historic building.
  MVRDV unveil Beijing leisure hub with an ever-changing façade


Work is nearing completion on the Chongwenmen M-Cube; MVRDV’s latest high-profile leisure building.
  Architecture, design and rock music collide in MVRDV's mixed-use masterplan for Ragnarock


The transformation of a former industrial site in Danish city Roskilde into a new home for rock and roll will be complete by April this year, CLAD has learned.
MORE NEWS
Les Mills calls on the industry to support UNICEF
Global group exercise specialist, Les Mills, is inviting operators to sign up to its Workout for the World event on 20 June, in support of UNICEF.
HUM2N opens longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
KX Chelsea invests £15 million to upgrade its wellness offering
Premium London health club, KX Chelsea, will imminently unveil its most significant redevelopment since its launch in 2002 to create an integrated wellness model combining training, recovery and relaxation.
Researchers identify a drug which reduces muscle loss when using GLP-1 medications
Researchers in the US have identified an antibody which could greatly reduce the loss of lean muscle mass in people who are taking weight-loss medications.
+ More news   
LATEST JOBS
GP Exercise Referral Instructor
Everyone Active
Salary: £33,000pa + benefits
Job location: Harrow, Middlesex , United Kingdom
Self Employed Personal Trainer
Everyone Active
Salary: Competitive
Job location: Enderby
+ More jobs  

FEATURED SUPPLIERS

CoverMe extends matching service to personal training, rewriting how members and personal trainers connect
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal training platform that connects the right personal trainer to the right client in under 10 seconds. [more...]

Elevate 2026 to mark 10-year anniversary with biggest ever waterfront drinks reception
Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming the event’s largest-ever drinks reception as registrations continue to run more than 10% ahead of last year. [more...]
+ More featured suppliers  
COMPANY PROFILES
Precor

Precor promises precision-quality products with steadfast reliability that are inspired by exerciser [more...]
Life Fitness/Hammer Strength

Life Fitness / Hammer Strength works with some of the world’s most recognised hospitality brands, su [more...]
+ More profiles  
CATALOGUE GALLERY
 
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

15-18 Jun 2026

HLTH Europe

RAI Convention Centre, Amsterdam, Netherlands
17-18 Jun 2026

Elevate London

Excel London, London, United Kingdom
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
HCM
LEISURE OPPORTUNITIES
HEALTH CLUB HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs    News   Products   Magazine
NEWS
EXCLUSIVE: MVRDV founders speak to CLAD about the importance of leisure architecture
POSTED 13 Apr 2016 . BY Kim Megson
MVRDV founders Winy Maas, Jacob van Rijs and Nathalie de Vries Credit: MVRDV/Allard van de Hoek
The founding partners of Dutch studio MVRDV have told CLAD that architects and developers must consider including a leisure component when designing new structures in built environments.

In an exclusive interview, Winy Maas, Nathalie de Vries and Jacob van Rijs, explained how their own work – including residential and commercial projects such as Rotterdam’s Market Hall – include leisure components to bring life to their surrounding locations.

“Leisure is an economy of itself, and an opener for further development,” said Maas. “Architects discuss the digital economy a lot, but we dismiss the leisure economy a little bit, placing it in tourist zones only. That’s stupid. Bigger companies, like Apple and Google, are hyper aware of the importance of leisure. Developers creating new cityscapes should be aware of it too.”

Van Rijs added: “People are now realising that specific spaces not normally on the leisure agenda can actually play a role in this area. Shopping malls are including more leisure aspects, and this means more design quality and architect involvement is needed. People are not interested in seeing the same design solutions. They want new ideas.”

De Vries said architects should explore all the possibilities of a project before creating a design, and not be afraid “to reinvent the commission” if more could be done to serve the people who live nearby.

“Our projects often fulfil an extra task and help catalyse a turnaround in their environment,” she said. “That's the way it should be, especially if public money is involved. Even if it isn’t, you want to direct people to your buildings and give the space an extra boost. Projects with a cultural element can perform this role.”

All three founders – who have recently hired five new partners as part of an organisational reshuffle – argue that future proofing is essential for developers and architects working on mixed-use projects.

“We have to deal with the fact that the timespan that things are interesting can be incredibly short,” said de Vries. “This is a worrisome aspect of leisure projects. People go there for a couple of years, then everything has to be reinvented. The level of entertainment has to rise and rise.

“It's a bit of a paradox when you make buildings; one the one hand you want to make things to last and have indefinite qualities, on the other hand you have to make designs that can change fast to accommodate new trends and fashions and keep things attractive.”

Van Rijs said that maximising space, by lowering floors and liftings ceilings, is one way to make a building adaptable for alternative future uses, and pointed to the growing popularity of renovation projects rather than new builds.

“Everything is transformation,” Maas added. “You can balance between keeping a lot of a building and introducing smaller new elements, to creating giant new domes that go over existing landscapes. More than ever, our generation believes in transformation because it recognises history and combines it with the future.

“Such biodiversity if good because it leads to specialism and you want cities to be different from other cities. It means people want to go there.”

MVRDV’s ongoing leisure projects include a shopping centre and cultural hub in Beijing, a man-made lagoon in Tainan, and an elevated skygarden in Seoul.

An extensive interview with the trio will be featured in the next issue of CLADmag
RELATED STORIES
MVRDV appoint five new partners as part of reshuffle


The founders of Dutch architecture studio MVRDV have today (12 April) added five new partners as part of a management reshuffle intended to nurture the practice’s “intellectual and creative continuity, organisational growth and stability.”
MVRDV create towering public staircase to celebrate Rotterdam's reconstruction and revival


Dutch architects MVRDV have announced an eye-catching temporary installation for Rotterdam: a giant staircase leading from the plaza outside the city’s central train station to the top of an adjacent historic building.
MVRDV unveil Beijing leisure hub with an ever-changing façade


Work is nearing completion on the Chongwenmen M-Cube; MVRDV’s latest high-profile leisure building.
Architecture, design and rock music collide in MVRDV's mixed-use masterplan for Ragnarock


The transformation of a former industrial site in Danish city Roskilde into a new home for rock and roll will be complete by April this year, CLAD has learned.
MORE NEWS
Les Mills calls on the industry to support UNICEF
Global group exercise specialist, Les Mills, is inviting operators to sign up to its Workout for the World event on 20 June, in support of UNICEF.
HUM2N opens longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
KX Chelsea invests £15 million to upgrade its wellness offering
Premium London health club, KX Chelsea, will imminently unveil its most significant redevelopment since its launch in 2002 to create an integrated wellness model combining training, recovery and relaxation.
Researchers identify a drug which reduces muscle loss when using GLP-1 medications
Researchers in the US have identified an antibody which could greatly reduce the loss of lean muscle mass in people who are taking weight-loss medications.
Peloton signals potential move into reformer Pilates with Skop acquisition
Peloton has made the strategic acquisition of the Pilates start-up, Skōp, to support the expansion of its strength ecosystem.
Crunch Fitness creates more affordable reformer Pilates concept
Crunch Fitness has announced the launch of Crunch Reform Pilates – its own reformer concept designed to bring this fast growing, but rather expensive, modality into the mainstream.
+ More news   
 
FEATURED SUPPLIERS

CoverMe extends matching service to personal training, rewriting how members and personal trainers connect
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal training platform that connects the right personal trainer to the right client in under 10 seconds. [more...]

Elevate 2026 to mark 10-year anniversary with biggest ever waterfront drinks reception
Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming the event’s largest-ever drinks reception as registrations continue to run more than 10% ahead of last year. [more...]
+ More featured suppliers  
COMPANY PROFILES
Precor

Precor promises precision-quality products with steadfast reliability that are inspired by exerciser [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

15-18 Jun 2026

HLTH Europe

RAI Convention Centre, Amsterdam, Netherlands
17-18 Jun 2026

Elevate London

Excel London, London, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS