Technogym - Skillrow, Leading the race to a more connected world
Following the launch of Skillrow in March this year the product continues its rapid growth and excellent market feedback. SKILLROW is changing the indoor rowing workout and creating a new type of group class
Visitors to Sweatlife in London took SKILLROW for a spin
ATHLETIC TRAINING SKILLROW is the second product to be launched into Technogym’s SKILL LINE, a growing range of equipment developed in collaboration with Olympic athletes and academic research institutes, bringing athletic performance training to the traditional gym floor.
SKILLROW is the first indoor rowing product capable of improving anaerobic power, aerobic capacity and neuromuscular abilities in a single self-powered solution. The product was developed with expert feedback from international Olympic rowers: three-time Olympic medallist Rossano Galtarossa from Italy, and Great Britain’s Scott Durant, who won gold in the men’s eight at the Rio 2016 Olympic Games.
ROWING AT SWEATLIFE Technogym collaborated with RowingWOD for Lululemon London’s Sweatlife festival in July 2017, an event showcasing the best of wellness in London and bringing together experts from areas such as yoga, boxing, bootcamp and spin.
Using the RowingWOD training methodology, participants who attended Sweatlife were given the opportunity to train on SKILLROW. Thanks to SKILLROW’s innovative MULTIDRIVE technology, class attendees were able to experience the quick switch function from traditional rowing with air resistance, to magnetic resistance for rep-based power training.
SKILLROW's connected app technology enabled users to row in synchronicity as a real crew, offering a new motivation. They weren't just rowing for themselves, but for the squad.
A VAST OPPORTUNITY British Rowing completed a quantitative and qualitative study undertaken by 2CV and supported by Sport England in April 2017. It identified that 15.8 million people would consider using a rowing machine, and that a good infrastructure for growth is already in place as 79 per cent of people with this intention already have access to a machine. But despite high access, only one-in-four gym-goers row indoors.
SKILLROW SETS THE TREND SKILLROW interactive rowing classes have successfully been launched across facilities including Gymbox, Everyone Active, Fitness Space and the University of Sunderland.
In 2018 Bannatyne Health Club will launch SKILLROW across multiple facilities following a successful trial. Technogym marketing director Craig Swyer said: “We are delighted with the response to SKILLROW from facilities and consumers alike. The connectivity, digital feedback, content and data tracking is at the centre of our solution-focused offering and brings something new, innovative and engaging to rowing.”
Rowing is set to be the next big workout in boutique fitness. More than just a total body workout, Technogym's connected app can offer a whole new kind of training experience.
GOALS TO GROW ROWING BEYOND 2017
1. Increasing awareness by promoting the benefits of indoor rowing 2. More training to educate fitness professionals and gym users 3. New offers including innovative classes and products 4. Technology with engaging challenges, tracking apps and leagues 5. Creating a community with tailored content and events
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Technogym - Skillrow, Leading the race to a more connected world
Following the launch of Skillrow in March this year the product continues its rapid growth and excellent market feedback. SKILLROW is changing the indoor rowing workout and creating a new type of group class
Visitors to Sweatlife in London took SKILLROW for a spin
ATHLETIC TRAINING SKILLROW is the second product to be launched into Technogym’s SKILL LINE, a growing range of equipment developed in collaboration with Olympic athletes and academic research institutes, bringing athletic performance training to the traditional gym floor.
SKILLROW is the first indoor rowing product capable of improving anaerobic power, aerobic capacity and neuromuscular abilities in a single self-powered solution. The product was developed with expert feedback from international Olympic rowers: three-time Olympic medallist Rossano Galtarossa from Italy, and Great Britain’s Scott Durant, who won gold in the men’s eight at the Rio 2016 Olympic Games.
ROWING AT SWEATLIFE Technogym collaborated with RowingWOD for Lululemon London’s Sweatlife festival in July 2017, an event showcasing the best of wellness in London and bringing together experts from areas such as yoga, boxing, bootcamp and spin.
Using the RowingWOD training methodology, participants who attended Sweatlife were given the opportunity to train on SKILLROW. Thanks to SKILLROW’s innovative MULTIDRIVE technology, class attendees were able to experience the quick switch function from traditional rowing with air resistance, to magnetic resistance for rep-based power training.
SKILLROW's connected app technology enabled users to row in synchronicity as a real crew, offering a new motivation. They weren't just rowing for themselves, but for the squad.
A VAST OPPORTUNITY British Rowing completed a quantitative and qualitative study undertaken by 2CV and supported by Sport England in April 2017. It identified that 15.8 million people would consider using a rowing machine, and that a good infrastructure for growth is already in place as 79 per cent of people with this intention already have access to a machine. But despite high access, only one-in-four gym-goers row indoors.
SKILLROW SETS THE TREND SKILLROW interactive rowing classes have successfully been launched across facilities including Gymbox, Everyone Active, Fitness Space and the University of Sunderland.
In 2018 Bannatyne Health Club will launch SKILLROW across multiple facilities following a successful trial. Technogym marketing director Craig Swyer said: “We are delighted with the response to SKILLROW from facilities and consumers alike. The connectivity, digital feedback, content and data tracking is at the centre of our solution-focused offering and brings something new, innovative and engaging to rowing.”
Rowing is set to be the next big workout in boutique fitness. More than just a total body workout, Technogym's connected app can offer a whole new kind of training experience.
GOALS TO GROW ROWING BEYOND 2017
1. Increasing awareness by promoting the benefits of indoor rowing 2. More training to educate fitness professionals and gym users 3. New offers including innovative classes and products 4. Technology with engaging challenges, tracking apps and leagues 5. Creating a community with tailored content and events
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disparate information from multiple systems to be aggregated into one dataset, to support
its focus on reducing health inequalities and improving healthy life expectancy. [more...]
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