Beyoncé stars in a heavily-stylised Youtube launch video (see below) in which she dances, swims and works out in some of the clothes Credit: Youtube.com/Ivy Park
Global megastar Beyoncé is hoping to help females get crazy in love with fitness through the launch of her new 200-piece women's workout clothing range.
The Ivy Park collection – partly inspired by Beyoncé’s daughter Ivy Blue and the Houston park where she worked out as a child – is the fruit of her joint venture with fashion magnate Sir Philip Green, first announced in October 2014. It will go on sale across Green’s Topshop stores and selected retailers worldwide on 14 April.
As one of the most famous celebrities on the planet, Beyoncé took to Instagram to announce the new line to her 65 million followers. She also stars in a heavily-stylised Youtube video (see below) in which she dances, swims and works out in some of the clothes.
Fashion and fitness have been convergingfor several years now as the ‘athleisure’ trend – fuelled by the cult status of boutique fitness brands such as SoulCycle – has taken off. Perhaps aiming to emulate the success of female-focused brands such as Sweaty Betty and LuluLemon, Beyoncé is following in the footsteps of stars such as Rihanna, who last year teamed up with Puma to launch a line of trainers for women.
Beyoncé teams up with TopShop to launch active clothing brand POSTED 27 Oct 2014. BY Jak Phillips Popstar Beyoncé has teamed up with fashion magnate Sir Philip Green to form
the latest venture seeking to cash in on the convergence between the fashion
and fitness industries.
It’s been five years since the fitness industry reopened after the last lockdown – long enough
to look back on the impact the pandemic had on the sector and what might come next.
Wattbike has announced a new integration with EGYM, which enables the bikes to contribute to
the Cardio BioAge score of individuals via a VO2 max result.
Les Mills has launched a reformer Pilates workout. The 45-minute workout blends traditional
reformer movements and more contemporary exercises, choreographed to music.
Panatta brought together four of the most influential figures in bodybuilding history on the
stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]
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Beyoncé stars in a heavily-stylised Youtube launch video (see below) in which she dances, swims and works out in some of the clothes Credit: Youtube.com/Ivy Park
Global megastar Beyoncé is hoping to help females get crazy in love with fitness through the launch of her new 200-piece women's workout clothing range.
The Ivy Park collection – partly inspired by Beyoncé’s daughter Ivy Blue and the Houston park where she worked out as a child – is the fruit of her joint venture with fashion magnate Sir Philip Green, first announced in October 2014. It will go on sale across Green’s Topshop stores and selected retailers worldwide on 14 April.
As one of the most famous celebrities on the planet, Beyoncé took to Instagram to announce the new line to her 65 million followers. She also stars in a heavily-stylised Youtube video (see below) in which she dances, swims and works out in some of the clothes.
Fashion and fitness have been convergingfor several years now as the ‘athleisure’ trend – fuelled by the cult status of boutique fitness brands such as SoulCycle – has taken off. Perhaps aiming to emulate the success of female-focused brands such as Sweaty Betty and LuluLemon, Beyoncé is following in the footsteps of stars such as Rihanna, who last year teamed up with Puma to launch a line of trainers for women.
Beyoncé teams up with TopShop to launch active clothing brand POSTED 27 Oct 2014. BY Jak Phillips Popstar Beyoncé has teamed up with fashion magnate Sir Philip Green to form
the latest venture seeking to cash in on the convergence between the fashion
and fitness industries.
It’s been five years since the fitness industry reopened after the last lockdown – long enough
to look back on the impact the pandemic had on the sector and what might come next.
Wattbike has announced a new integration with EGYM, which enables the bikes to contribute to
the Cardio BioAge score of individuals via a VO2 max result.
Les Mills has launched a reformer Pilates workout. The 45-minute workout blends traditional
reformer movements and more contemporary exercises, choreographed to music.
According to research which tracked more than 147,000 people for 30 years, 90-120 minutes
of strength training a week may deliver some of the biggest long-term health rewards.
Panatta brought together four of the most influential figures in bodybuilding history on the
stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]
+ More featured suppliers
COMPANY PROFILES
Serco Leisure Serco Leisure Operating Limited is one of the UK’s leading national operators of leisure centres, de [more...]
