Gervasoni, a fitness industry veteran of more than 25 years, held several senior roles at StairMaster before joining SportsArt in 2003
SportsArt EMEA managing director Giorgio Gervasoni has taken charge of the company’s UK office as the equipment manufacturer gears up for a busy year of new launches.
With former SportsArt UK managing director Jeremy Jenkins having completed his two-year contract, the UK business will now report directly into Gervasoni, with Roger Eldergill providing additional support as UK country manager.
Gervasoni, a fitness industry veteran of more than 25 years, held several senior roles at StairMaster before joining SportsArt in 2003. His current position sees him managing more than 50 national distributors across the EMEA territory.
“Since February 2016, I’ve been leading our SportsArt UK office with the invaluable support of our country manager Mr Roger Eldergill, who – along with other key members of staff – is responsible for the day to day running of the UK operation,” said Gervasoni.
“Our sales in 2015 were up 53 per cent over the previous year. In 2016, we are not only investing heavily in new staff in the UK, but launching over 20 new products.”
The equipment manufacturer hopes the new management structure will pay dividends as it looks to build on last year’s sales momentum. Among the new products set to launch this year will be a 19” UI screen; a functional trainer with 1:2 and 1:4 ratios; a new range of Eco-Powr CV equipment which feeds excess energy back into the grid; plus a new wellbeing smartphone app with asset management functionality.
It’s been five years since the fitness industry reopened after the last lockdown – long enough
to look back on the impact the pandemic had on the sector and what might come next.
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Gervasoni, a fitness industry veteran of more than 25 years, held several senior roles at StairMaster before joining SportsArt in 2003
SportsArt EMEA managing director Giorgio Gervasoni has taken charge of the company’s UK office as the equipment manufacturer gears up for a busy year of new launches.
With former SportsArt UK managing director Jeremy Jenkins having completed his two-year contract, the UK business will now report directly into Gervasoni, with Roger Eldergill providing additional support as UK country manager.
Gervasoni, a fitness industry veteran of more than 25 years, held several senior roles at StairMaster before joining SportsArt in 2003. His current position sees him managing more than 50 national distributors across the EMEA territory.
“Since February 2016, I’ve been leading our SportsArt UK office with the invaluable support of our country manager Mr Roger Eldergill, who – along with other key members of staff – is responsible for the day to day running of the UK operation,” said Gervasoni.
“Our sales in 2015 were up 53 per cent over the previous year. In 2016, we are not only investing heavily in new staff in the UK, but launching over 20 new products.”
The equipment manufacturer hopes the new management structure will pay dividends as it looks to build on last year’s sales momentum. Among the new products set to launch this year will be a 19” UI screen; a functional trainer with 1:2 and 1:4 ratios; a new range of Eco-Powr CV equipment which feeds excess energy back into the grid; plus a new wellbeing smartphone app with asset management functionality.
It’s been five years since the fitness industry reopened after the last lockdown – long enough
to look back on the impact the pandemic had on the sector and what might come next.
Wattbike has announced a new integration with EGYM, which enables the bikes to contribute to
the Cardio BioAge score of individuals via a VO2 max result.
Les Mills has launched a reformer Pilates workout. The 45-minute workout blends traditional
reformer movements and more contemporary exercises, choreographed to music.
According to research which tracked more than 147,000 people for 30 years, 90-120 minutes
of strength training a week may deliver some of the biggest long-term health rewards.
Panatta brought together four of the most influential figures in bodybuilding history on the
stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]
+ More featured suppliers
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ukactive ukactive is the UK’s leading trade body for the physical activity sector, bringing together more tha [more...]
