The gym features an extensive range of cardio and strength equipment from Cybex
A new health club chain has launched its debut site in central London, with plans for multiple locations across Zones 1 and 2 over the next couple of years.
Co-founded by former Shokk CEO Jonathan Williams and Charles Tantram, Urban Fitness aims to offer premium fitness equipment, evidence-based workout programmes and group exercise classes for £29.99 on a rolling monthly agreement.
The debut site, Urban Fitness Sugar House, opened last month near Aldgate station. The gym offers a breadth of fitness programmes – covering ‘Get Active,’ healthy eating, functional training, muscle strength, sport specific fitness, martial arts & boxing, ante/post natal and kettlebells – as well as a range of Les Mills and in-house group exercise classes.
The gym’s extensive range of cardio equipment includes treadmills from Cybex’s premium 790 series, 770 series Arc Trainers and bikes as well as the new SPARC – a self-powered resisted cardio machine designed for HIIT or circuit workouts. In addition, the gym has a large dedicated strength training area; equipped with 12 pieces from Cybex’s Eagle NX and Prestige VRS selectorised lines, Big Iron half racks, bespoke Jungle Gym and Bravo Functional Trainers. A range of free weight and plate loaded equipment was also installed.
Elsewhere, the gym houses Wattbikes, WaterRowers, a dedicated indoor ‘Peloton’ cycling studio equipped with Keiser M3 Bikes, an extensive range of functional training equipment and a group exercise studio.
“We are focused on building the Urban Fitness London brand and with plans to roll out multiple sites across the capital, the relationship with our key suppliers becomes paramount and we view Cybex as an important and valued partner in this process,” said Williams.
“We aim to offer our members the absolute best across every aspect of our facility in order to create an inspiring environment that helps every single one achieve their long term active, lifestyle goals.”
It’s been five years since the fitness industry reopened after the last lockdown – long enough
to look back on the impact the pandemic had on the sector and what might come next.
Wattbike has announced a new integration with EGYM, which enables the bikes to contribute to
the Cardio BioAge score of individuals via a VO2 max result.
Les Mills has launched a reformer Pilates workout. The 45-minute workout blends traditional
reformer movements and more contemporary exercises, choreographed to music.
Panatta brought together four of the most influential figures in bodybuilding history on the
stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]
The gym features an extensive range of cardio and strength equipment from Cybex
A new health club chain has launched its debut site in central London, with plans for multiple locations across Zones 1 and 2 over the next couple of years.
Co-founded by former Shokk CEO Jonathan Williams and Charles Tantram, Urban Fitness aims to offer premium fitness equipment, evidence-based workout programmes and group exercise classes for £29.99 on a rolling monthly agreement.
The debut site, Urban Fitness Sugar House, opened last month near Aldgate station. The gym offers a breadth of fitness programmes – covering ‘Get Active,’ healthy eating, functional training, muscle strength, sport specific fitness, martial arts & boxing, ante/post natal and kettlebells – as well as a range of Les Mills and in-house group exercise classes.
The gym’s extensive range of cardio equipment includes treadmills from Cybex’s premium 790 series, 770 series Arc Trainers and bikes as well as the new SPARC – a self-powered resisted cardio machine designed for HIIT or circuit workouts. In addition, the gym has a large dedicated strength training area; equipped with 12 pieces from Cybex’s Eagle NX and Prestige VRS selectorised lines, Big Iron half racks, bespoke Jungle Gym and Bravo Functional Trainers. A range of free weight and plate loaded equipment was also installed.
Elsewhere, the gym houses Wattbikes, WaterRowers, a dedicated indoor ‘Peloton’ cycling studio equipped with Keiser M3 Bikes, an extensive range of functional training equipment and a group exercise studio.
“We are focused on building the Urban Fitness London brand and with plans to roll out multiple sites across the capital, the relationship with our key suppliers becomes paramount and we view Cybex as an important and valued partner in this process,” said Williams.
“We aim to offer our members the absolute best across every aspect of our facility in order to create an inspiring environment that helps every single one achieve their long term active, lifestyle goals.”
It’s been five years since the fitness industry reopened after the last lockdown – long enough
to look back on the impact the pandemic had on the sector and what might come next.
Wattbike has announced a new integration with EGYM, which enables the bikes to contribute to
the Cardio BioAge score of individuals via a VO2 max result.
Les Mills has launched a reformer Pilates workout. The 45-minute workout blends traditional
reformer movements and more contemporary exercises, choreographed to music.
According to research which tracked more than 147,000 people for 30 years, 90-120 minutes
of strength training a week may deliver some of the biggest long-term health rewards.
Panatta brought together four of the most influential figures in bodybuilding history on the
stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]
