Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs   News   Features   Products   Magazine      Advertise  
NEWS
London attractions draw 65 million visits as capital dominates UK market
POSTED 07 Mar 2016 . BY Tom Anstey
Welcoming 6,820,686 visitors last year, the British Museum remains the most popular attraction in the UK Credit: shutterstock.com
The top 10 most-visited attractions in the UK are all based in London, according to new figures from the Association of Leading Visitor Attractions (ALVA), with the British Museum topping the chart as the most popular visitor attraction in Britain for the ninth consecutive year.

With many urging for the cultural disparity between the capital and the rest of the UK to be addressed, London showed why it receives roughly four times the amount of per capita funding compared to the rest of Britain, drawing more than 65 million people to its visitor attractions in 2015.

Welcoming 6,820,686 visitors last year, the British Museum remains the most popular attraction in the UK, while the National Gallery retained second place spot, drawing 5,908,254 people. The Natural History Museum jumped up two places from 5th in 2014, welcoming 5,284,023 as the UK’s third-most-visited attraction.

Outside the capital, Birmingham’s redeveloped library was the most visited in the UK, with 1,828,999 passing through its doors. Following its £40m Islands expansion and favourable coverage on a BBC drama series in late 2014, Chester Zoo was number 12 on the list, with an 18 per cent increase in visitor numbers year-on-year.

Temporary exhibitions played a strong part in 2015, with the largest increase in visitor numbers in the top 10 being Somerset House, which saw a 31 per cent jump up to 3,235,104, largely credited to a series of temporary exhibitions and public programmes. The Royal Academy of Arts climbed six places in this year’s results, breaking the million visitor barrier thanks in large part to its Ai Weiwei and Summer exhibitions. The V&A’s Alexander McQueen exhibition, which closed last August, was the UK’s most popular temporary exhibition, with 493,043 people seeing it in total during its 21-week run.

Normally dominant in the heritage sector, Edinburgh Castle shone in 2015, becoming the most visited attraction in Scotland, with 1,568,508 people coming to the historic site, overtaking National Museum Scotland for the first time in five years, which followed narrowly in second place with 1,567,310 visitors.

Things aren’t looking as rosy for all of the UK’s visitor attractions however, with the Tate Modern recording its lowest attendance figures for a decade. Finishing fifth on the list with 4,712,581 visitors, the numbers were down 19 per cent – a drop of close to a million people in 2014 when 5,785,427 came to the gallery.

“2015 continued to be a record year mainly due to our members continuing to show how diverse the UK is to both domestic and overseas visitors. However, anecdotally, our members told us that the poor weather had an affect, and our members in the South East did see a decrease during Operation Stack in Kent as well as following the Paris attacks,” said Bernard Donoghue, director of ALVA.

“The current weakness of the pound to the dollar and euro is making the UK a more affordable destination and 2016 is on target to be another memorable year for ALVA’s members.”

To see the full list of figures, click here.
RELATED STORIES
  ALVA to deliver visitor attractions masterclasses in Northern Ireland


Tourism Northern Ireland are teaming up with the Association of Leading Visitor Attractions (ALVA) to deliver a masterclass in how to make visitor attractions a success.
  Funding overhaul can fix broken Britain's culture policy, says report


An independent report has suggested that a forthcoming government White Paper on culture is crucial to the sector, providing a “once in 50 years” opportunity to fix the national cultural policy framework for Britain.
  British Museum appoints Hartwig Fischer as new director


The British Museum has named its first non-British director since the 19th century, appointing german Dr Hartwig Fischer to the role starting in 2016.
  Chester Zoo debuts Monsoon Forest in phase two of £40m Islands expansion


Chester Zoo has debuted phase two of its £40m (US$62.2m, €56.4m) Islands project, which is centred around the UK’s largest indoor zoo exhibit, Monsoon Forest.
MORE NEWS
Les Mills calls on the industry to support UNICEF
Global group exercise specialist, Les Mills, is inviting operators to sign up to its Workout for the World event on 20 June, in support of UNICEF.
HUM2N opens longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
KX Chelsea invests £15 million to upgrade its wellness offering
Premium London health club, KX Chelsea, will imminently unveil its most significant redevelopment since its launch in 2002 to create an integrated wellness model combining training, recovery and relaxation.
Researchers identify a drug which reduces muscle loss when using GLP-1 medications
Researchers in the US have identified an antibody which could greatly reduce the loss of lean muscle mass in people who are taking weight-loss medications.
+ More news   
LATEST JOBS
GP Exercise Referral Instructor
Everyone Active
Salary: £33,000pa + benefits
Job location: Harrow, Middlesex , United Kingdom
Self Employed Personal Trainer
Everyone Active
Salary: Competitive
Job location: Enderby
+ More jobs  

FEATURED SUPPLIERS

Reaching the people most gyms miss: Bedford Gym & Swim Campaign delivers 410 new members
One of the biggest mistakes the fitness industry still makes is advertising almost exclusively to people who already look and live like gym members. [more...]

Supporting long-term health: why whole body vibration belongs in clinical settings
As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay active, independent and feeling good for longer. [more...]
+ More featured suppliers  
COMPANY PROFILES
PSLT Ltd

PSLT Fitness Solutions manufacture, remanufacture and buy back commercial gym equipment. [more...]
IndigoFitness

At IndigoFitness, we create intelligent training spaces that elevate fitness facilities across indus [more...]
+ More profiles  
CATALOGUE GALLERY
 
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

15-18 Jun 2026

HLTH Europe

RAI Convention Centre, Amsterdam, Netherlands
17-18 Jun 2026

Elevate London

Excel London, London, United Kingdom
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
HCM
LEISURE OPPORTUNITIES
HEALTH CLUB HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs    News   Products   Magazine
NEWS
London attractions draw 65 million visits as capital dominates UK market
POSTED 07 Mar 2016 . BY Tom Anstey
Welcoming 6,820,686 visitors last year, the British Museum remains the most popular attraction in the UK Credit: shutterstock.com
The top 10 most-visited attractions in the UK are all based in London, according to new figures from the Association of Leading Visitor Attractions (ALVA), with the British Museum topping the chart as the most popular visitor attraction in Britain for the ninth consecutive year.

With many urging for the cultural disparity between the capital and the rest of the UK to be addressed, London showed why it receives roughly four times the amount of per capita funding compared to the rest of Britain, drawing more than 65 million people to its visitor attractions in 2015.

Welcoming 6,820,686 visitors last year, the British Museum remains the most popular attraction in the UK, while the National Gallery retained second place spot, drawing 5,908,254 people. The Natural History Museum jumped up two places from 5th in 2014, welcoming 5,284,023 as the UK’s third-most-visited attraction.

Outside the capital, Birmingham’s redeveloped library was the most visited in the UK, with 1,828,999 passing through its doors. Following its £40m Islands expansion and favourable coverage on a BBC drama series in late 2014, Chester Zoo was number 12 on the list, with an 18 per cent increase in visitor numbers year-on-year.

Temporary exhibitions played a strong part in 2015, with the largest increase in visitor numbers in the top 10 being Somerset House, which saw a 31 per cent jump up to 3,235,104, largely credited to a series of temporary exhibitions and public programmes. The Royal Academy of Arts climbed six places in this year’s results, breaking the million visitor barrier thanks in large part to its Ai Weiwei and Summer exhibitions. The V&A’s Alexander McQueen exhibition, which closed last August, was the UK’s most popular temporary exhibition, with 493,043 people seeing it in total during its 21-week run.

Normally dominant in the heritage sector, Edinburgh Castle shone in 2015, becoming the most visited attraction in Scotland, with 1,568,508 people coming to the historic site, overtaking National Museum Scotland for the first time in five years, which followed narrowly in second place with 1,567,310 visitors.

Things aren’t looking as rosy for all of the UK’s visitor attractions however, with the Tate Modern recording its lowest attendance figures for a decade. Finishing fifth on the list with 4,712,581 visitors, the numbers were down 19 per cent – a drop of close to a million people in 2014 when 5,785,427 came to the gallery.

“2015 continued to be a record year mainly due to our members continuing to show how diverse the UK is to both domestic and overseas visitors. However, anecdotally, our members told us that the poor weather had an affect, and our members in the South East did see a decrease during Operation Stack in Kent as well as following the Paris attacks,” said Bernard Donoghue, director of ALVA.

“The current weakness of the pound to the dollar and euro is making the UK a more affordable destination and 2016 is on target to be another memorable year for ALVA’s members.”

To see the full list of figures, click here.
RELATED STORIES
ALVA to deliver visitor attractions masterclasses in Northern Ireland


Tourism Northern Ireland are teaming up with the Association of Leading Visitor Attractions (ALVA) to deliver a masterclass in how to make visitor attractions a success.
Funding overhaul can fix broken Britain's culture policy, says report


An independent report has suggested that a forthcoming government White Paper on culture is crucial to the sector, providing a “once in 50 years” opportunity to fix the national cultural policy framework for Britain.
British Museum appoints Hartwig Fischer as new director


The British Museum has named its first non-British director since the 19th century, appointing german Dr Hartwig Fischer to the role starting in 2016.
Chester Zoo debuts Monsoon Forest in phase two of £40m Islands expansion


Chester Zoo has debuted phase two of its £40m (US$62.2m, €56.4m) Islands project, which is centred around the UK’s largest indoor zoo exhibit, Monsoon Forest.
MORE NEWS
Les Mills calls on the industry to support UNICEF
Global group exercise specialist, Les Mills, is inviting operators to sign up to its Workout for the World event on 20 June, in support of UNICEF.
HUM2N opens longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
KX Chelsea invests £15 million to upgrade its wellness offering
Premium London health club, KX Chelsea, will imminently unveil its most significant redevelopment since its launch in 2002 to create an integrated wellness model combining training, recovery and relaxation.
Researchers identify a drug which reduces muscle loss when using GLP-1 medications
Researchers in the US have identified an antibody which could greatly reduce the loss of lean muscle mass in people who are taking weight-loss medications.
Peloton signals potential move into reformer Pilates with Skop acquisition
Peloton has made the strategic acquisition of the Pilates start-up, Skōp, to support the expansion of its strength ecosystem.
Crunch Fitness creates more affordable reformer Pilates concept
Crunch Fitness has announced the launch of Crunch Reform Pilates – its own reformer concept designed to bring this fast growing, but rather expensive, modality into the mainstream.
+ More news   
 
FEATURED SUPPLIERS

Reaching the people most gyms miss: Bedford Gym & Swim Campaign delivers 410 new members
One of the biggest mistakes the fitness industry still makes is advertising almost exclusively to people who already look and live like gym members. [more...]

Supporting long-term health: why whole body vibration belongs in clinical settings
As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay active, independent and feeling good for longer. [more...]
+ More featured suppliers  
COMPANY PROFILES
PSLT Ltd

PSLT Fitness Solutions manufacture, remanufacture and buy back commercial gym equipment. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

15-18 Jun 2026

HLTH Europe

RAI Convention Centre, Amsterdam, Netherlands
17-18 Jun 2026

Elevate London

Excel London, London, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS