Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs   News   Features   Products   Magazine      Advertise  
NEWS
Exclusive: Brand new FIFA museum won't shy away from controversies, says MD
POSTED 26 Feb 2016 . BY Tom Anstey
Jost says the museum will show all facets, good or bad, of the development of FIFA Credit: FIFA
Stefan Jost, managing director of FIFA’s World Football Museum in Zurich, has said he won’t let turmoil within the body affect the museum as it prepares for its launch this weekend.

With a new FIFA president to be voted in today (February 26) off the back of a corruption scandal within the body, Jost said that will not affect operations at the museum, which has a mission statement to bring people closer to football through knowledge, understanding and enjoyment. He added that the museum would not shy away from the controversy however, which is now part of world football’s history.

“We are a museum. We have to show all facets, good or bad of the development of FIFA,” said Jost, speaking exclusively to Attractions Management ahead of the museum’s opening.

“With the recent turbulences within FIFA, it’s difficult for us because we don't have the distance. Because it’s an ongoing case we don’t know everything about the investigations so it would be premature to say something right now and then one or two months down the line say ‘oh well that’s wrong or that’s changed’. It will come and we will definitely be presenting it.”

First announced by then-FIFA president Sepp Blatter in 2012, the 3,000sq m (32,300sq ft) museum is part of a larger CHF150m (US$151.1m, €137.7m, £108.6m) development which includes the CHF30m (US$30.2m, €27.5m, £21.7m) museum, in addition to luxury apartments, a restaurant, a sports bar, a shop, FIFA office space and a conference centre.

Originally an office building, FIFA signed a 40-year lease with insurance company Swiss Life to rent Haus zur Enge on Tessinerplatz, next to one of Zurich’s major train stations in the heart of the Swiss capital.

Charles Botta, who is usually FIFA's leading consultant on stadium construction and design, handled project management, overseeing the development from start to finish. Originally designed by Zurich-based architect Werner Stücheli, SAM Architekten and general contractor HRS International stripped the 1970s building back to its shell and rebuilt it, extending the property upwards. Design agency Triad Berlin Projektgesellschaft handled exhibition design, which focuses on play and interactivity.

“What the visitor experiences is a playful, emotional voyage of discovery for world football,” said Jost. “We have 15 interactive stations, eight of which are games you can play. We also have 60 screens and a free-to-download app with augmented reality, a treasure hunt and audio guides. It’s playful and it's entertaining which is exactly how we want it.”

Among the museum’s highlights are The Rainbow, The Pinball Machine and a panoramic cinema.

The Rainbow exhibit, Jost says, represents “the democratic nature of FIFA”. Made up of the national football shirt of all of FIFA’s 209 member nations, the piece is ordered not by world ranking, size, or value, but by colour, creating a visual rainbow of kits. The unique exhibit is designed to symbolise FIFA itself, with no country more powerful than another, each with one vote on world football topics.

The Pinball Machine is another unique feature to the museum. Created as a giant pinball machine, players are given a limited number of footballs, then use their skills to try and score points on a leaderboard.

The museum’s cinema uses a panoramic shooting technique meaning events can be filmed on 360° or 180° screens, as if the viewer is sitting in the stadium watching the match in person.

“It’s a cinema for 50 people with 26 subwoofers,” said Jost. “We made a film cut from all the historic finals. The 8-minute clip makes you relive these moments like you’re there in the final. You experience that buzz, that tension, the vibrations. It’s a fantastic immersive experience.”

The interactive museum also has a number of other stations and exhibitions where you can do things like be a commentator, referee, or even emulate goal celebrations using kinect technology. The current World Cup and Jules Rimet World Cup trophies will also be on display, among a host of other iconic football symbols.

“It’s intense right now with preparations and meetings but that’s ok, that’s part of the job part of what we’re here for,” said Jost. “There’s this anticipation, this positive buzz and we can’t wait for it to open after so many months of intense work. Everyone wants to see what the reaction of the public is and if it is what we think it will be, then it really will be something special.”
The Pinball Machine is unique feature to the museum, creating a pinball-style course for visitors to test out their footballing skills Credit: FIFA
Made up of the national football shirt of all of FIFA’s 209 member nations, The Rainbow is ordered not by world ranking, size, or value, but by colour, creating a visual rainbow of kits Credit: FIFA
Design agency Triad Berlin Projektgesellschaft handled exhibition design, which focuses on play and interactivity Credit: FIFA
The museum’s cinema uses a panoramic shooting technique Credit: FIFA
The interactive museum also has a number of other stations and exhibitions Credit: FIFA
Galaxy of Balls recreates the universe using various types of football Credit: FIFA
A wall of history tells the entire modern history of world football chronologically Credit: FIFA
RELATED STORIES
  Fifa approves reforms package centred around financial transparency


Maximum presidential terms limits, a new governance structure and financial transparency are among the reforms agreed by Fifa in the wake of its corruption crisis.
  Fifa suspends Sepp Blatter, Michel Platini and Jerome Valcke


Football's world governing body Fifa has announced that it has provisionally suspended president Sepp Blatter, secretary general Jerome Valcke and vice-president Michel Platini for 90 days.
  Pioneering 360 filming experience to debut in FIFA’s World Football Museum


The 2014 final of what has been touted by football fans and media alike as the greatest World Cup of all time, has been filmed using a pioneering 360° Ultra HD viewing experience to debut in FIFA’s recently approved World Football Museum, opening in 2016.
  Football 'mecca' offers second wave of world cup fever for Brazil


Despite Germany’s attempt at crushing Brazil’s spirits in the 2014 Fifa World Cup, the nation's love of football has not been completely kicked to the wayside as plans have been unveiled for the world’s first Football Entertainment Centre to be built in Rio De Janeiro, allowing Brazil’s football legacy and love affair with the beautiful game, to continue.
MORE NEWS
Les Mills calls on the industry to support UNICEF
Global group exercise specialist, Les Mills, is inviting operators to sign up to its Workout for the World event on 20 June, in support of UNICEF.
HUM2N opens longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
KX Chelsea invests £15 million to upgrade its wellness offering
Premium London health club, KX Chelsea, will imminently unveil its most significant redevelopment since its launch in 2002 to create an integrated wellness model combining training, recovery and relaxation.
Researchers identify a drug which reduces muscle loss when using GLP-1 medications
Researchers in the US have identified an antibody which could greatly reduce the loss of lean muscle mass in people who are taking weight-loss medications.
+ More news   
LATEST JOBS
GP Exercise Referral Instructor
Everyone Active
Salary: £33,000pa + benefits
Job location: Harrow, Middlesex , United Kingdom
Self Employed Personal Trainer
Everyone Active
Salary: Competitive
Job location: Enderby
+ More jobs  

FEATURED SUPPLIERS

Elevate 2026 to mark 10-year anniversary with biggest ever waterfront drinks reception
Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming the event’s largest-ever drinks reception as registrations continue to run more than 10% ahead of last year. [more...]

Reaching the people most gyms miss: Bedford Gym & Swim Campaign delivers 410 new members
One of the biggest mistakes the fitness industry still makes is advertising almost exclusively to people who already look and live like gym members. [more...]
+ More featured suppliers  
COMPANY PROFILES
Safe Space Lockers

We provide a full turn-key solution for clients from design and consultation, through to bespoke man [more...]
Alliance Leisure

Alliance Leisure Services was specifically established to respond to the changing development need [more...]
+ More profiles  
CATALOGUE GALLERY
 
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

09-12 Jun 2026

W3Spa EMEA

Hotel Cascais Miragem Health & Spa, Portugal
13-13 Jun 2026

Global Wellness Day

Worldwide, Various,
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
HCM
LEISURE OPPORTUNITIES
HEALTH CLUB HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs    News   Products   Magazine
NEWS
Exclusive: Brand new FIFA museum won't shy away from controversies, says MD
POSTED 26 Feb 2016 . BY Tom Anstey
Jost says the museum will show all facets, good or bad, of the development of FIFA Credit: FIFA
Stefan Jost, managing director of FIFA’s World Football Museum in Zurich, has said he won’t let turmoil within the body affect the museum as it prepares for its launch this weekend.

With a new FIFA president to be voted in today (February 26) off the back of a corruption scandal within the body, Jost said that will not affect operations at the museum, which has a mission statement to bring people closer to football through knowledge, understanding and enjoyment. He added that the museum would not shy away from the controversy however, which is now part of world football’s history.

“We are a museum. We have to show all facets, good or bad of the development of FIFA,” said Jost, speaking exclusively to Attractions Management ahead of the museum’s opening.

“With the recent turbulences within FIFA, it’s difficult for us because we don't have the distance. Because it’s an ongoing case we don’t know everything about the investigations so it would be premature to say something right now and then one or two months down the line say ‘oh well that’s wrong or that’s changed’. It will come and we will definitely be presenting it.”

First announced by then-FIFA president Sepp Blatter in 2012, the 3,000sq m (32,300sq ft) museum is part of a larger CHF150m (US$151.1m, €137.7m, £108.6m) development which includes the CHF30m (US$30.2m, €27.5m, £21.7m) museum, in addition to luxury apartments, a restaurant, a sports bar, a shop, FIFA office space and a conference centre.

Originally an office building, FIFA signed a 40-year lease with insurance company Swiss Life to rent Haus zur Enge on Tessinerplatz, next to one of Zurich’s major train stations in the heart of the Swiss capital.

Charles Botta, who is usually FIFA's leading consultant on stadium construction and design, handled project management, overseeing the development from start to finish. Originally designed by Zurich-based architect Werner Stücheli, SAM Architekten and general contractor HRS International stripped the 1970s building back to its shell and rebuilt it, extending the property upwards. Design agency Triad Berlin Projektgesellschaft handled exhibition design, which focuses on play and interactivity.

“What the visitor experiences is a playful, emotional voyage of discovery for world football,” said Jost. “We have 15 interactive stations, eight of which are games you can play. We also have 60 screens and a free-to-download app with augmented reality, a treasure hunt and audio guides. It’s playful and it's entertaining which is exactly how we want it.”

Among the museum’s highlights are The Rainbow, The Pinball Machine and a panoramic cinema.

The Rainbow exhibit, Jost says, represents “the democratic nature of FIFA”. Made up of the national football shirt of all of FIFA’s 209 member nations, the piece is ordered not by world ranking, size, or value, but by colour, creating a visual rainbow of kits. The unique exhibit is designed to symbolise FIFA itself, with no country more powerful than another, each with one vote on world football topics.

The Pinball Machine is another unique feature to the museum. Created as a giant pinball machine, players are given a limited number of footballs, then use their skills to try and score points on a leaderboard.

The museum’s cinema uses a panoramic shooting technique meaning events can be filmed on 360° or 180° screens, as if the viewer is sitting in the stadium watching the match in person.

“It’s a cinema for 50 people with 26 subwoofers,” said Jost. “We made a film cut from all the historic finals. The 8-minute clip makes you relive these moments like you’re there in the final. You experience that buzz, that tension, the vibrations. It’s a fantastic immersive experience.”

The interactive museum also has a number of other stations and exhibitions where you can do things like be a commentator, referee, or even emulate goal celebrations using kinect technology. The current World Cup and Jules Rimet World Cup trophies will also be on display, among a host of other iconic football symbols.

“It’s intense right now with preparations and meetings but that’s ok, that’s part of the job part of what we’re here for,” said Jost. “There’s this anticipation, this positive buzz and we can’t wait for it to open after so many months of intense work. Everyone wants to see what the reaction of the public is and if it is what we think it will be, then it really will be something special.”
The Pinball Machine is unique feature to the museum, creating a pinball-style course for visitors to test out their footballing skills Credit: FIFA
Made up of the national football shirt of all of FIFA’s 209 member nations, The Rainbow is ordered not by world ranking, size, or value, but by colour, creating a visual rainbow of kits Credit: FIFA
Design agency Triad Berlin Projektgesellschaft handled exhibition design, which focuses on play and interactivity Credit: FIFA
The museum’s cinema uses a panoramic shooting technique Credit: FIFA
The interactive museum also has a number of other stations and exhibitions Credit: FIFA
Galaxy of Balls recreates the universe using various types of football Credit: FIFA
A wall of history tells the entire modern history of world football chronologically Credit: FIFA
RELATED STORIES
Fifa approves reforms package centred around financial transparency


Maximum presidential terms limits, a new governance structure and financial transparency are among the reforms agreed by Fifa in the wake of its corruption crisis.
Fifa suspends Sepp Blatter, Michel Platini and Jerome Valcke


Football's world governing body Fifa has announced that it has provisionally suspended president Sepp Blatter, secretary general Jerome Valcke and vice-president Michel Platini for 90 days.
Pioneering 360 filming experience to debut in FIFA’s World Football Museum


The 2014 final of what has been touted by football fans and media alike as the greatest World Cup of all time, has been filmed using a pioneering 360° Ultra HD viewing experience to debut in FIFA’s recently approved World Football Museum, opening in 2016.
Football 'mecca' offers second wave of world cup fever for Brazil


Despite Germany’s attempt at crushing Brazil’s spirits in the 2014 Fifa World Cup, the nation's love of football has not been completely kicked to the wayside as plans have been unveiled for the world’s first Football Entertainment Centre to be built in Rio De Janeiro, allowing Brazil’s football legacy and love affair with the beautiful game, to continue.
MORE NEWS
Les Mills calls on the industry to support UNICEF
Global group exercise specialist, Les Mills, is inviting operators to sign up to its Workout for the World event on 20 June, in support of UNICEF.
HUM2N opens longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
KX Chelsea invests £15 million to upgrade its wellness offering
Premium London health club, KX Chelsea, will imminently unveil its most significant redevelopment since its launch in 2002 to create an integrated wellness model combining training, recovery and relaxation.
Researchers identify a drug which reduces muscle loss when using GLP-1 medications
Researchers in the US have identified an antibody which could greatly reduce the loss of lean muscle mass in people who are taking weight-loss medications.
Peloton signals potential move into reformer Pilates with Skop acquisition
Peloton has made the strategic acquisition of the Pilates start-up, Skōp, to support the expansion of its strength ecosystem.
Crunch Fitness creates more affordable reformer Pilates concept
Crunch Fitness has announced the launch of Crunch Reform Pilates – its own reformer concept designed to bring this fast growing, but rather expensive, modality into the mainstream.
+ More news   
 
FEATURED SUPPLIERS

Elevate 2026 to mark 10-year anniversary with biggest ever waterfront drinks reception
Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming the event’s largest-ever drinks reception as registrations continue to run more than 10% ahead of last year. [more...]

Reaching the people most gyms miss: Bedford Gym & Swim Campaign delivers 410 new members
One of the biggest mistakes the fitness industry still makes is advertising almost exclusively to people who already look and live like gym members. [more...]
+ More featured suppliers  
COMPANY PROFILES
Safe Space Lockers

We provide a full turn-key solution for clients from design and consultation, through to bespoke man [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

09-12 Jun 2026

W3Spa EMEA

Hotel Cascais Miragem Health & Spa, Portugal
13-13 Jun 2026

Global Wellness Day

Worldwide, Various,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS