Commonwealth Games England searches for commercial funding
POSTED 05 Feb 2016 . BY Matthew Campelli
Paul Blanchard said its was an 'historic move' for Commonwealth Games England after 85 years without a lead sponsor
Commonwealth Games England (CGE) is searching for a premier commercial partner to raise more funds to prepare for the 2018 Games in Australia’s Gold Coast.
It will be the first time in CGE’s 85-year history that the body has offered the opportunity for a brand to become its lead partner for a Games.
The partnership will include rights for the company’s name to precede Team England, and will allow access to athletes and coaches – potentially for advertising campaigns. Funds generated from the partnership will be ploughed back into athlete preparation.
“Team England at the Commonwealth Games is the best, most relevant and positive sports representation of England,” said chief executive Paul Blanchard. “Our team is diverse, inclusive, unique and very successful.”
Female Sports Group (FSG) has been appointed by CGE to help find commercial partners in the run-up to the Games. The organisation – set up in 2015 – works with sporting governing bodies to generate commercial revenues.
“FSG’s experience in delivering commercial supporters to sports organisations is strong and they fully understand the value that a partnership with Team England can bring to a brand,” added Blanchard.
Team England topped the medals table at the Glasgow 2014 Commonwealth Games, with 174 podium finishes.
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Commonwealth Games England searches for commercial funding
POSTED 05 Feb 2016 . BY Matthew Campelli
Paul Blanchard said its was an 'historic move' for Commonwealth Games England after 85 years without a lead sponsor
Commonwealth Games England (CGE) is searching for a premier commercial partner to raise more funds to prepare for the 2018 Games in Australia’s Gold Coast.
It will be the first time in CGE’s 85-year history that the body has offered the opportunity for a brand to become its lead partner for a Games.
The partnership will include rights for the company’s name to precede Team England, and will allow access to athletes and coaches – potentially for advertising campaigns. Funds generated from the partnership will be ploughed back into athlete preparation.
“Team England at the Commonwealth Games is the best, most relevant and positive sports representation of England,” said chief executive Paul Blanchard. “Our team is diverse, inclusive, unique and very successful.”
Female Sports Group (FSG) has been appointed by CGE to help find commercial partners in the run-up to the Games. The organisation – set up in 2015 – works with sporting governing bodies to generate commercial revenues.
“FSG’s experience in delivering commercial supporters to sports organisations is strong and they fully understand the value that a partnership with Team England can bring to a brand,” added Blanchard.
Team England topped the medals table at the Glasgow 2014 Commonwealth Games, with 174 podium finishes.
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider,
HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
Premium London health club, KX Chelsea, will imminently unveil its most significant
redevelopment since its launch in 2002 to create an integrated wellness model combining
training, recovery and relaxation.
Researchers in the US have identified an antibody which could greatly reduce the loss of lean
muscle mass in people who are taking weight-loss medications.
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As healthcare continues to shift towards prevention, there’s a growing focus on helping
people stay active, independent and feeling good for longer. [more...]
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an
on-demand personal training platform that connects the right personal trainer to the right
client in under 10 seconds. [more...]
