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Frame founders target new sites outside London
POSTED 02 Feb 2016 . BY Jak Phillips
(L-R) Joan Murphy and Pip Black founded Frame in 2009 with the aim of making fitness more easily accessible
Female-focused fitness chain Frame is looking at sites outside of London as it seeks to kickstart a significant expansion plan.

The company, which launched its third site in King’s Cross late last year, is exploring locations in several trendy UK cities in a bid to export boutique fitness beyond the capital. London has been a hotbed of boutique fitness growth in recent years and several of the city’s concepts are now looking at expansion further afield.

"We're keen to cut our teeth outside of London, and our growth plans in the long term are quite big," co-founder Pip Black told the BBC.

Having received funding in December from angel investors, Black reiterated the company’s plans to launch two new sites each year and said Brighton, Bristol and Manchester are all possible locations.

Frame’s turnover hit £2.8m in 2015 and the company’s founders have previously said they expect this to increase to around £5m this year as they scale up the retail side of the business.

Frame Kings Cross features a retail area stocked with a wide range of active wear and the company is embarking on a second sportswear collaboration with fashion chain Whistles set to launch in May. The company also launched a new website last year, which aside from the fitness offering, features an online shop carrying a range of on-brand clothing, nutrition and lifestyle products.
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Get HCM digital magazine and ezines FREE
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Jobs    News   Products   Magazine
NEWS
Frame founders target new sites outside London
POSTED 02 Feb 2016 . BY Jak Phillips
(L-R) Joan Murphy and Pip Black founded Frame in 2009 with the aim of making fitness more easily accessible
Female-focused fitness chain Frame is looking at sites outside of London as it seeks to kickstart a significant expansion plan.

The company, which launched its third site in King’s Cross late last year, is exploring locations in several trendy UK cities in a bid to export boutique fitness beyond the capital. London has been a hotbed of boutique fitness growth in recent years and several of the city’s concepts are now looking at expansion further afield.

"We're keen to cut our teeth outside of London, and our growth plans in the long term are quite big," co-founder Pip Black told the BBC.

Having received funding in December from angel investors, Black reiterated the company’s plans to launch two new sites each year and said Brighton, Bristol and Manchester are all possible locations.

Frame’s turnover hit £2.8m in 2015 and the company’s founders have previously said they expect this to increase to around £5m this year as they scale up the retail side of the business.

Frame Kings Cross features a retail area stocked with a wide range of active wear and the company is embarking on a second sportswear collaboration with fashion chain Whistles set to launch in May. The company also launched a new website last year, which aside from the fitness offering, features an online shop carrying a range of on-brand clothing, nutrition and lifestyle products.
MORE NEWS
Fitness First UK unveils makeover of Highbury club with new recovery and Pilates offerings
Fitness First UK has raised the bar with its latest refurbishment, in Highbury, London, as it continues to premiumise its estate.
Total Fitness research charts the fitness industry’s post-pandemic transformation
It’s been five years since the fitness industry reopened after the last lockdown – long enough to look back on the impact the pandemic had on the sector and what might come next. 
Wattbike and EGYM integration allows addition of VO2 max tests
Wattbike has announced a new integration with EGYM, which enables the bikes to contribute to the Cardio BioAge score of individuals via a VO2 max result.
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DIARY

 

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