When looking at opportunities for growth, our sector often likes to talk about the ‘inactive majority’. There is widespread recognition that we reach only 14 per cent of the population with our services, and that we need to focus our attentions on engaging the other 86 per cent.
But how do we do that? If it was simple, everyone in the sector would be doing it. However, in terms of getting more people, more active (if only just for a day) – National Fitness Day is an effective solution.
Opportunity to engage Taking place on 27 September, National Fitness Day sees the nation celebrate the fun of physical activity. Last year’s event was extremely successful, getting over a million people moving at more than 18,000 events – the most active day of the year. It proved that there is a genuine interest in the services our sector provides and that we can reach inactive communities by coming together.
We should look to harness the momentum from 2016 to deliver an even bigger event this year, reaching the full breadth of Britain. National Fitness Day gives us a fantastic and rare opportunity to engage with those who don’t traditionally interact with the physical activity sector – an opportunity we should grab with both hands.
This year’s event will certainly be the most wide-ranging in terms of reaching different segments of UK society. Alongside the myriad of activities that will be provided in schools across the country, partners AXA PPP and Argos will be taking the event into workplaces and high streets respectively. AXA PPP’s ‘Flying Start’ campaign will see employees across the country encouraged to kick-start their working day with an early morning workout or active commute. Meanwhile, Argos will build on last year’s success, offering free activities in their high street stores.
New converts Despite strong support from these partners, our sector has been the driving force behind National Fitness Day in past years, and I’m certain the same will be true in 2017. So let’s take this opportunity to shine the light on the fantastic work our sector does in getting communities moving, providing both mental and physical health benefits, while offering people new to our sector a taste of the fun of fitness.
If we can do this successfully, and use National Fitness Day to build relationships and embed positive experiences in participants, then perhaps we can turn the most active day of the year into a catalyst for a raft of new converts to physical activity. That will undoubtedly go a long way to reaching the inactive majority and attracting new members.
Elevate is set to celebrate its 10th anniversary in style this June, with organisers
confirming the event’s largest-ever drinks reception as registrations continue to run more
than 10% ahead of last year. [more...]
As healthcare continues to shift towards prevention, there’s a growing focus on helping
people stay active, independent and feeling good for longer. [more...]
+ More featured suppliers
COMPANY PROFILES
Orbit4
With Orbit4, you’ll always have full visibility
of your equipment inventory, the true
market value [more...]
When looking at opportunities for growth, our sector often likes to talk about the ‘inactive majority’. There is widespread recognition that we reach only 14 per cent of the population with our services, and that we need to focus our attentions on engaging the other 86 per cent.
But how do we do that? If it was simple, everyone in the sector would be doing it. However, in terms of getting more people, more active (if only just for a day) – National Fitness Day is an effective solution.
Opportunity to engage Taking place on 27 September, National Fitness Day sees the nation celebrate the fun of physical activity. Last year’s event was extremely successful, getting over a million people moving at more than 18,000 events – the most active day of the year. It proved that there is a genuine interest in the services our sector provides and that we can reach inactive communities by coming together.
We should look to harness the momentum from 2016 to deliver an even bigger event this year, reaching the full breadth of Britain. National Fitness Day gives us a fantastic and rare opportunity to engage with those who don’t traditionally interact with the physical activity sector – an opportunity we should grab with both hands.
This year’s event will certainly be the most wide-ranging in terms of reaching different segments of UK society. Alongside the myriad of activities that will be provided in schools across the country, partners AXA PPP and Argos will be taking the event into workplaces and high streets respectively. AXA PPP’s ‘Flying Start’ campaign will see employees across the country encouraged to kick-start their working day with an early morning workout or active commute. Meanwhile, Argos will build on last year’s success, offering free activities in their high street stores.
New converts Despite strong support from these partners, our sector has been the driving force behind National Fitness Day in past years, and I’m certain the same will be true in 2017. So let’s take this opportunity to shine the light on the fantastic work our sector does in getting communities moving, providing both mental and physical health benefits, while offering people new to our sector a taste of the fun of fitness.
If we can do this successfully, and use National Fitness Day to build relationships and embed positive experiences in participants, then perhaps we can turn the most active day of the year into a catalyst for a raft of new converts to physical activity. That will undoubtedly go a long way to reaching the inactive majority and attracting new members.
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider,
HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
Premium London health club, KX Chelsea, will imminently unveil its most significant
redevelopment since its launch in 2002 to create an integrated wellness model combining
training, recovery and relaxation.
Researchers in the US have identified an antibody which could greatly reduce the loss of lean
muscle mass in people who are taking weight-loss medications.
Crunch Fitness has announced the launch of Crunch Reform Pilates – its own reformer concept
designed to bring this fast growing, but rather expensive, modality into the mainstream.
The 20th State of the Industry Report reveals a resilient, expanding and competitive
sector, the
importance of differentiation and the ongoing challenge of tackling inequalities.
Nuffield Health has told HCM that it takes its responsibilities towards its colleagues seriously
and is committed to meeting all legal obligations after news of a tribunal has made national
headlines.
Technogym has announced the launch of the Run X World Treadmill Championship, the first
world championship for running on connected treadmills over five kilometres.
Elevate is set to celebrate its 10th anniversary in style this June, with organisers
confirming the event’s largest-ever drinks reception as registrations continue to run more
than 10% ahead of last year. [more...]
As healthcare continues to shift towards prevention, there’s a growing focus on helping
people stay active, independent and feeling good for longer. [more...]
+ More featured suppliers
COMPANY PROFILES
Orbit4 With Orbit4, you’ll always have full visibility
of your equipment inventory, the true
market value [more...]
