Matrix Fitness promotes Gemma Bonnett to director of strategic marketing for UK and EMEA
POSTED 19 Jan 2016 . BY Jak Phillips
Gemma Bonnett joined Matrix in 2013
Matrix Fitness has elevated UK head of marketing Gemma Bonnett to the new role of director of strategic marketing for UK and EMEA.
Following a strong period of sales in the UK, Matrix is eager to enhance its position in the EMEA region, with brand consistency and added value offerings a key part of this. The promotion sees Bonnett tasked with directing this development and replicating the brand’s UK success across the wider market.
"It is a challenge that the company is now ready for and one that will further strengthen our positioning in the EMEA region,” said Bonnett.
“Having been in the fitness industry for more than 15 years, I am very proud to be offered this opportunity to continue making significant steps to developing the Matrix brand.”
Having started her career as a gym manager, Bonnett later joined Huntingdonshire District Council, where she spent four years in the role as a brand manager. She left in 2009 to become One Leisure marketing manager, before making the switch to the supply side in 2013 as Matrix UK head of marketing.
It’s been five years since the fitness industry reopened after the last lockdown – long enough
to look back on the impact the pandemic had on the sector and what might come next.
Wattbike has announced a new integration with EGYM, which enables the bikes to contribute to
the Cardio BioAge score of individuals via a VO2 max result.
Les Mills has launched a reformer Pilates workout. The 45-minute workout blends traditional
reformer movements and more contemporary exercises, choreographed to music.
Panatta brought together four of the most influential figures in bodybuilding history on the
stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]
Matrix Fitness promotes Gemma Bonnett to director of strategic marketing for UK and EMEA
POSTED 19 Jan 2016 . BY Jak Phillips
Gemma Bonnett joined Matrix in 2013
Matrix Fitness has elevated UK head of marketing Gemma Bonnett to the new role of director of strategic marketing for UK and EMEA.
Following a strong period of sales in the UK, Matrix is eager to enhance its position in the EMEA region, with brand consistency and added value offerings a key part of this. The promotion sees Bonnett tasked with directing this development and replicating the brand’s UK success across the wider market.
"It is a challenge that the company is now ready for and one that will further strengthen our positioning in the EMEA region,” said Bonnett.
“Having been in the fitness industry for more than 15 years, I am very proud to be offered this opportunity to continue making significant steps to developing the Matrix brand.”
Having started her career as a gym manager, Bonnett later joined Huntingdonshire District Council, where she spent four years in the role as a brand manager. She left in 2009 to become One Leisure marketing manager, before making the switch to the supply side in 2013 as Matrix UK head of marketing.
It’s been five years since the fitness industry reopened after the last lockdown – long enough
to look back on the impact the pandemic had on the sector and what might come next.
Wattbike has announced a new integration with EGYM, which enables the bikes to contribute to
the Cardio BioAge score of individuals via a VO2 max result.
Les Mills has launched a reformer Pilates workout. The 45-minute workout blends traditional
reformer movements and more contemporary exercises, choreographed to music.
According to research which tracked more than 147,000 people for 30 years, 90-120 minutes
of strength training a week may deliver some of the biggest long-term health rewards.
Panatta brought together four of the most influential figures in bodybuilding history on the
stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]
