Life Fitness promotes Jason Worthy to take charge of EMEA
POSTED 11 Jan 2016 . BY Jak Phillips
The new role sees Worthy return to the patch he first covered when he joined Life Fitness in April 2012 as the general manager for distributor business in EMEA
Life Fitness has promoted UK managing director Jason Worthy to the newly-created role of managing director, Direct Business, Europe, Middle East and Africa (EMEA).
According to Life Fitness, Worthy’s “excellent track record in delivering growth in both saturated and new markets” have led to his quick progression within the company’s leadership ranks.
The new role sees Worthy return to the patch he first covered when he joined Life Fitness in April 2012 as the general manager for distributor business in EMEA. He is now tasked with leading all Life Fitness direct business within Europe and will help support company growth plans within the International Sales Business Unit (ISBU).
Worthy, who has been UK MD of Life Fitness for the last two years, will continue to be based in the UK and will report to Frank van de Ven, vice president – ISBU, Life Fitness. Eckbert Ganns, GM of Germany, Austria, Switzerland; Herman Bakker, GM of Benelux; and Florian Koestner GM of Iberia, will all report to Worthy under the new structure.
“Having spent nearly 17 years within the sector, working with some of the world’s largest fitness brands, I’m looking forward to meeting the challenges ahead through our diverse equipment portfolio and commitment to exceptional client support,” said Worthy, who has previously held roles at Technogym, LA fitness and Fitness First.
“At this notable time of company growth, I’m committed to continuing and building on Life Fitness’ expertise within the EMEA region and ensuring we drive direct business to the next level.”
It’s been five years since the fitness industry reopened after the last lockdown – long enough
to look back on the impact the pandemic had on the sector and what might come next.
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Life Fitness promotes Jason Worthy to take charge of EMEA
POSTED 11 Jan 2016 . BY Jak Phillips
The new role sees Worthy return to the patch he first covered when he joined Life Fitness in April 2012 as the general manager for distributor business in EMEA
Life Fitness has promoted UK managing director Jason Worthy to the newly-created role of managing director, Direct Business, Europe, Middle East and Africa (EMEA).
According to Life Fitness, Worthy’s “excellent track record in delivering growth in both saturated and new markets” have led to his quick progression within the company’s leadership ranks.
The new role sees Worthy return to the patch he first covered when he joined Life Fitness in April 2012 as the general manager for distributor business in EMEA. He is now tasked with leading all Life Fitness direct business within Europe and will help support company growth plans within the International Sales Business Unit (ISBU).
Worthy, who has been UK MD of Life Fitness for the last two years, will continue to be based in the UK and will report to Frank van de Ven, vice president – ISBU, Life Fitness. Eckbert Ganns, GM of Germany, Austria, Switzerland; Herman Bakker, GM of Benelux; and Florian Koestner GM of Iberia, will all report to Worthy under the new structure.
“Having spent nearly 17 years within the sector, working with some of the world’s largest fitness brands, I’m looking forward to meeting the challenges ahead through our diverse equipment portfolio and commitment to exceptional client support,” said Worthy, who has previously held roles at Technogym, LA fitness and Fitness First.
“At this notable time of company growth, I’m committed to continuing and building on Life Fitness’ expertise within the EMEA region and ensuring we drive direct business to the next level.”
It’s been five years since the fitness industry reopened after the last lockdown – long enough
to look back on the impact the pandemic had on the sector and what might come next.
Wattbike has announced a new integration with EGYM, which enables the bikes to contribute to
the Cardio BioAge score of individuals via a VO2 max result.
Les Mills has launched a reformer Pilates workout. The 45-minute workout blends traditional
reformer movements and more contemporary exercises, choreographed to music.
According to research which tracked more than 147,000 people for 30 years, 90-120 minutes
of strength training a week may deliver some of the biggest long-term health rewards.
Panatta brought together four of the most influential figures in bodybuilding history on the
stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]
+ More featured suppliers
COMPANY PROFILES
Everyone Active Everyone Active operates leisure centres in partnership with local councils across the UK. Today, Ev [more...]
