There is good evidence to prove that regular physical activity can help ward off a number of old age conditions, including dementia, diabetes and cardiovascular disease, as well as giving the direct benefits of making people more strong and physically able.

Although the data shows that everyone can benefit from exercise, even if they don’t pick it up until later in life, evidence also suggests that the later they leave it the less likely people are to change their habits.

A recently announced change in advice from the World Health Organization, is that in addition to the 150 minutes of moderate exercise each week, it is now recommended that older people complete two strength training sessions each week. Also, some of those 150 minutes should be at a vigorous intensity.

Any health conditions should be taken into consideration when working with this demographic and it must be remembered that older people have slower recovery times and are prone to inflammation. However, they do not need to be treated with kid gloves: many 80-year-olds run marathons.

For those who don’t exercise, the main challenge will be getting them into your club in the first place. Anything gyms can do to lower the starting point and initial barriers would be helpful, such as holding taster sessions.

To engage with this demographic, you need to ensure the barriers to entry are low. As we're specifically targeting older people, we designed our club with this in mind and you enter into a lounge area. This immediately makes people feel comfortable and changes their perceptions about what a health club is like.

If people are new to exercise, you need to start very lightly. For anyone who has been inactive for more than a couple of months, it will take a while for their joints and ligaments to adjust. The longer they've been inactive the slower you need to take it. Initially, with our new members, we focus less on the work and more on creating a positive feeling and experience, while they are trying to form the habit.

Research shows that the older you get, the heavier you have to lift, so we do pretty hard strength training with older adults. You need to be aware of injuries and To engage with this demographic, you need to ensure the barriers to entry are low. As we're specifically targeting older people, we designed our club with this in mind and you enter into a lounge area. This immediately makes people feel comfortable and changes their perceptions about what a health club is like.

If people are new to exercise, you need to start very lightly. For anyone who has been inactive for more than a couple of months, it will take a while for their joints and ligaments to adjust. The longer they've been inactive the slower you need to take it. Initially, with our new members, we focus less on the work and more on creating a positive feeling and experience, while they are trying to form the habit.

Research shows that the older you get, the heavier you have to lift, so we do pretty hard strength training with older adults. You need to be aware of injuries and illnesses and supervise them carefully to know how hard to push them.

Balance training is another area of focus. Many clients come to us with canes and walkers, but within a few months they don’t need them anymore. We make them stand unaided during the exercises, but ensure they have something to grab if they lose their balance.

Finally, to successfully work with older people, you have to be genuinely interested in them and really good at taking the time to explain the exercises.

We're seeing an upsurge in interest from elderly people for our PT services. Sometimes it’s because their health-conscious, 40-something children have got in touch asking us to work with their parent(s). Sometimes it’s because as individuals realise they're getting to the end of their life, they start to value their health more and want to improve it.

Working with this demographic is incredibly rewarding, but has its own challenges, as not all older clients enjoy changing their habits. Sometimes older clients suffer from depression, loneliness and lack the confidence to leave their homes. I’ve arrived at people’s houses and they’ve been in their pyjamas, so I’ve had to coax them to get dressed and engage in the session. You cannot take this personally. Being a senior fitness PT requires persistence, patience and maturity.

GOOD RAPPORT
We usually find that once people have gotten through the first eight weeks, they're enjoying it and have built a rapport with their trainer. This trust is all important – they don’t like change, and will generally miss a session if their PT is on holiday, rather than work with another one.

Exercise programmes need to be incredibly tailored, because age means nothing. I have some 70-year-olds who can train like they’re 50 and others who struggle to get out of a chair. However, this is not a “give me 10 more” type of client, and you have to be mindful about not pushing beyond comfort levels.

When taking on a new client, it’s very important to do a thorough consultation and all the common sense checks, like blood pressure. If you're unsure about something, such as a recent operation, or if they're being vague, don’t be embarrassed to ask for a doctor’s note before they get started.

With older people, sometimes the mental deterioration can be faster than the physical, so they won’t always remember the last session, or the exercises. Research has shown that working on coordination can improve memory, as can incorporating light weights.

GREAT OUTDOORS
I bring an element of repetition into sessions to see if they can remember what to do themselves. Be prepared to write down their homework, to help them recall the exercises. It’s also good to design exercises which can be incorporated into their everyday lives, such as practising squatting as they get in and out of chairs.

Getting them outside is great too: some of them don’t go out much and a walk provides the chance to have a friendly chat.

Responding to this demographic is tough and requires a strategy: it’s about inclusion in terms of the facility, service and programming. Each individual over 65 will be different, so every programme has to be tailored. The key point is to base the programme on where they are now, making it fun and enjoyable, with challenges based on their capabilities.

For someone who has been sedentary for a long time, getting them to the recommended 150 minutes a week might be intimidating, so you need to help them build up to – and ideally get beyond – that. Work on power and balance is important, as power means they can move faster, which means less risk of falls. Also, the use of HIIT for training older adults is fast becoming popular.

It's important not to put people in a box. There isn’t a particular type of exercise which appeals to this demographic, so when an older member comes in, the instructor needs to find out what they aspire to and then design a programme which will help them to achieve that.

PUSHING HARDER
The biggest misconception about this demographic is that they can’t work hard. Like anyone else, when you push them hard, they don’t die, they get stronger, fitter and more independent. Some might need to spend part of the session in a chair, but the aim needs to be to get them to stand up for increasing amounts of time. Like anyone else, they need programmes to improve their stamina, strength, power and flexibility and they need progression.

Going forward, personal training will become precision training, with technology allowing trainers to give precise advice, while wearables will start to give people more real time feedback.