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Eco-friendly Adidas trainers harness pollution to fuel physical activity
POSTED 16 Dec 2015 . BY Jak Phillips
The Ocean Plastic shoe consists of an upper made with ocean plastic content and a midsole which is 3D printed using recycled polyester and gill net content Credit: Adidas
As world leaders gathered in Paris last week to thrash out a deal to save the world from climate disaster, Adidas unveiled its own contribution to a greener planet: 3D-printed trainers fashioned from ocean plastic pollution.

The innovative footwear concept comes from the ongoing collaboration between Adidas and Parley for the Oceans – a creative initiative which seeks ways to repurpose ocean waste and raise awareness of the growing issue. The Ocean Plastic shoe consists of an upper made with ocean plastic content and a midsole which is 3D printed using recycled polyester and gill net content.

“World leaders forging an agreement is wonderful, but we shouldn’t need to be told to do the right thing. The industry can't afford to wait for directions any longer,” said said Eric Liedtke, adidas Group Executive Board member responsible for Global Brands.

“Together with the network of Parley for the Oceans we have started taking action and creating new sustainable materials and innovations for athletes. The 3D-printed Ocean Plastic shoe midsole stands for how we can set new industry standards if we start questioning the reason to be of what we create.”

Adidas has pledged to boost its green credentials through a number of initiatives, such as ending the use of plastic bags in its retail stores, ending the use of plastic microbeads across all its body care products and ceasing to use plastic bottles for meetings at its headquarters in Herzogenaurach, Germany.

It is not yet clear whether Adidas has plans to bring the show to market, although the footwear giant has previously said it plans to dominate the market by focusing on innovative design.

The great leap forward in footwear is also a focus for fierce rival Nike, which recently unveiled a special edition hoverboard trainer – as imagined in the film Back to the Future.
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NEWS
Eco-friendly Adidas trainers harness pollution to fuel physical activity
POSTED 16 Dec 2015 . BY Jak Phillips
The Ocean Plastic shoe consists of an upper made with ocean plastic content and a midsole which is 3D printed using recycled polyester and gill net content Credit: Adidas
As world leaders gathered in Paris last week to thrash out a deal to save the world from climate disaster, Adidas unveiled its own contribution to a greener planet: 3D-printed trainers fashioned from ocean plastic pollution.

The innovative footwear concept comes from the ongoing collaboration between Adidas and Parley for the Oceans – a creative initiative which seeks ways to repurpose ocean waste and raise awareness of the growing issue. The Ocean Plastic shoe consists of an upper made with ocean plastic content and a midsole which is 3D printed using recycled polyester and gill net content.

“World leaders forging an agreement is wonderful, but we shouldn’t need to be told to do the right thing. The industry can't afford to wait for directions any longer,” said said Eric Liedtke, adidas Group Executive Board member responsible for Global Brands.

“Together with the network of Parley for the Oceans we have started taking action and creating new sustainable materials and innovations for athletes. The 3D-printed Ocean Plastic shoe midsole stands for how we can set new industry standards if we start questioning the reason to be of what we create.”

Adidas has pledged to boost its green credentials through a number of initiatives, such as ending the use of plastic bags in its retail stores, ending the use of plastic microbeads across all its body care products and ceasing to use plastic bottles for meetings at its headquarters in Herzogenaurach, Germany.

It is not yet clear whether Adidas has plans to bring the show to market, although the footwear giant has previously said it plans to dominate the market by focusing on innovative design.

The great leap forward in footwear is also a focus for fierce rival Nike, which recently unveiled a special edition hoverboard trainer – as imagined in the film Back to the Future.
RELATED STORIES
Nike unveils self-lacing 'Back to the Future' trainers


Amid the endless memes and awful puns, the standout feature of ‘Back to the Future Day’ was without doubt Nike fulfilling the film’s prophecy of self-lacing trainers.
Roger Federer launches NikeCourt community tennis project


Seven-time Wimbledon tennis champion Roger Federer pitched up in South London, UK over the weekend to help launch sports goods giant Nike’s legacy project for this year’s Wimbledon tournament.
Fit to fly - Nike and Teague team up to create an 'Athlete’s Plane'


It’s no secret that athletes are said to have a ‘home-game advantage’, but how do teams combat the sometimes negative effects of ‘playing away’? Nike and design consultancy Teague have come up with a solution.
Adidas could match Google Fit partnership with new wearable device


Details have emerged suggesting that Adidas is closing in on the launch of a new wearable fitness product, as the sportswear giant seeks to boost its presence in the booming technology marketplace.
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Les Mills calls on the industry to support UNICEF
Global group exercise specialist, Les Mills, is inviting operators to sign up to its Workout for the World event on 20 June, in support of UNICEF.
HUM2N opens longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
KX Chelsea invests £15 million to upgrade its wellness offering
Premium London health club, KX Chelsea, will imminently unveil its most significant redevelopment since its launch in 2002 to create an integrated wellness model combining training, recovery and relaxation.
Researchers identify a drug which reduces muscle loss when using GLP-1 medications
Researchers in the US have identified an antibody which could greatly reduce the loss of lean muscle mass in people who are taking weight-loss medications.
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One of the biggest mistakes the fitness industry still makes is advertising almost exclusively to people who already look and live like gym members. [more...]

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As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay active, independent and feeling good for longer. [more...]
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RAI Convention Centre, Amsterdam, Netherlands
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Excel London, London, United Kingdom
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