Exclusive: Swissotel to offer fitness-focused hotel suites
POSTED 07 Dec 2015 . BY Jak Phillips
Andrew Gibson – VP of spa and wellness for Swissotel’s parent company FRHI – said the move is part of a wider response to the importance travellers are placing on their health
Upmarket hotel operator Swissotel is aiming to meet the growing demand for wellness travel by creating fitness-focused guestrooms for health conscious travellers.
The specialised fitness rooms – expected to be trialled at Swissotel Zurich from Q2 2016 – will feature vertical wall units containing a rower, workout system and a screen for virtual fitness classes. Continuing the theme, the rooms will be supplied with filtered air, functional furniture that can be incorporated into workouts, circadian lighting and an infrared bench in the bathroom designed to replicate the heat of a sauna.
According to Andrew Gibson – VP of spa and wellness for Swissotel’s parent company Fairmont Raffles Hotels International (FRHI) – the move is part of a wider response to the importance travellers are placing on their health.
“There’s a fitness renaissance at the moment, with so many different niches – we want to offer a more comprehensive set of workout options to travellers,” Gibson told Health Club Management.
“We’re also offering pars cours and outdoor running options at Swissotel sites, together with a beefed-up 24-hour gym featuring best-in-class equipment, body analysers and a stronger focus on nutrition.”
Gibson said the average Swissotel guest stays for 1.2 days, so the proposition will largely be aimed at business travellers in city locations looking for convenient ways to stay in shape. He stopped short of saying it would make Swissotel the hotel of choice for fitness fans, but said it would hopefully give the brand a “fitness-edge” over competitors.
“The resurgence of fitness is definitely having an impact on hotels, which is why we’ve created this prototype concept,” added Gibson.
“If it gains traction in Zurich, it’s something we’ll look at rolling out across our 30+ properties worldwide.”
It’s been five years since the fitness industry reopened after the last lockdown – long enough
to look back on the impact the pandemic had on the sector and what might come next.
Wattbike has announced a new integration with EGYM, which enables the bikes to contribute to
the Cardio BioAge score of individuals via a VO2 max result.
Les Mills has launched a reformer Pilates workout. The 45-minute workout blends traditional
reformer movements and more contemporary exercises, choreographed to music.
Panatta brought together four of the most influential figures in bodybuilding history on the
stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]
Exclusive: Swissotel to offer fitness-focused hotel suites
POSTED 07 Dec 2015 . BY Jak Phillips
Andrew Gibson – VP of spa and wellness for Swissotel’s parent company FRHI – said the move is part of a wider response to the importance travellers are placing on their health
Upmarket hotel operator Swissotel is aiming to meet the growing demand for wellness travel by creating fitness-focused guestrooms for health conscious travellers.
The specialised fitness rooms – expected to be trialled at Swissotel Zurich from Q2 2016 – will feature vertical wall units containing a rower, workout system and a screen for virtual fitness classes. Continuing the theme, the rooms will be supplied with filtered air, functional furniture that can be incorporated into workouts, circadian lighting and an infrared bench in the bathroom designed to replicate the heat of a sauna.
According to Andrew Gibson – VP of spa and wellness for Swissotel’s parent company Fairmont Raffles Hotels International (FRHI) – the move is part of a wider response to the importance travellers are placing on their health.
“There’s a fitness renaissance at the moment, with so many different niches – we want to offer a more comprehensive set of workout options to travellers,” Gibson told Health Club Management.
“We’re also offering pars cours and outdoor running options at Swissotel sites, together with a beefed-up 24-hour gym featuring best-in-class equipment, body analysers and a stronger focus on nutrition.”
Gibson said the average Swissotel guest stays for 1.2 days, so the proposition will largely be aimed at business travellers in city locations looking for convenient ways to stay in shape. He stopped short of saying it would make Swissotel the hotel of choice for fitness fans, but said it would hopefully give the brand a “fitness-edge” over competitors.
“The resurgence of fitness is definitely having an impact on hotels, which is why we’ve created this prototype concept,” added Gibson.
“If it gains traction in Zurich, it’s something we’ll look at rolling out across our 30+ properties worldwide.”
It’s been five years since the fitness industry reopened after the last lockdown – long enough
to look back on the impact the pandemic had on the sector and what might come next.
Wattbike has announced a new integration with EGYM, which enables the bikes to contribute to
the Cardio BioAge score of individuals via a VO2 max result.
Les Mills has launched a reformer Pilates workout. The 45-minute workout blends traditional
reformer movements and more contemporary exercises, choreographed to music.
According to research which tracked more than 147,000 people for 30 years, 90-120 minutes
of strength training a week may deliver some of the biggest long-term health rewards.
Panatta brought together four of the most influential figures in bodybuilding history on the
stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]
