Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs   News   Features   Products   Magazine      Advertise  
NEWS
Xercise4Less and Pure Gym fly high on Fast Track 100 list
POSTED 03 Dec 2015 . BY Jak Phillips
Xercise4Less CEO Jon Wright said the chain's success has come from starting small and evolving
Any suspicions that the boutique studio boom is stealing the thunder of fast-growing budget gyms has been dispelled by the latest Sunday Times Virgin Fast Track 100 list, which names Pure Gym and Xercise4Less among the 20 fastest growing private firms in the UK.

Having dominated last year’s list alongside The Gym Group, both Pure Gym and Xercise4Less made improvements on their rankings in the list of the 100 UK private companies with the fastest-growing sales over their latest three years. Pure Gym climbed 9 places to rank 9th, while Xercise4Less edged up four places to 17th. The Gym Group is no longer eligible, having gone public at the beginning of last month.

The league table – due to be published in The Sunday Times on 6 December, but seen in advance by Health Club Management – shows that Pure Gym sales for 2014 reached £68.6m, reflecting annual sales growth over the last three years of 121 per cent. 2015 has also been a busy year for the UK’s largest gym chain, with new CEO Humphrey Cobbold taking the reins, followed by the high profile acquisition of LA fitness. Pure Gym is currently working to convert these new sites, with the project expected to be completed by May 2016.

Meanwhile Xercise4Less, which plans to hit 100 sites in 2017, had annual sales of £21.8m to July 2015, with three-year annual sales growth of 99 per cent.

“Our organic business model is tried and tested to ensure we can adapt and flex to stay ahead of the game," Xercise4Less CEO Jon Wright told Health Club Management.

"We’re a very ambitious brand and our rapid expansion has outperformed our biggest competitors. We are in a healthy position ahead of 2016 and very much looking forward to an even bigger roll out in the New Year.”

The strong showing from low cost gyms comes just weeks after fitness industry analyst Gareth Jones suggested the private fitness sector could now be worth ‘north of £15bn’, with budget chains cited as a huge driver of growth.

Pure and Xercise4Less certainly stacked up well against the wider market. This year’s Fast Track 100 companies achieved, on average, sales growth of 65 per cent a year over three years, from a total of £816m in 2011/12 to £3.7bn in 2014/15. They more than tripled their combined workforce to 19,500 people over three years, having added 13,500 jobs over the period, some as a result of acquisitions.

“This year’s Fast Track 100 is packed full of entrepreneurs and family businesses tackling many different challenges head-on and thriving thanks to their team spirit and togetherness,” said Virgin founder Sir Richard Branson.

“Entrepreneurship and family values are at the heart of everything we do at Virgin. Like many on the Fast Track 100, we’ve turned a family business into a business family. Working with family works."
MORE NEWS
Fitness First UK unveils makeover of Highbury club with new recovery and Pilates offerings
Fitness First UK has raised the bar with its latest refurbishment, in Highbury, London, as it continues to premiumise its estate.
Total Fitness research charts the fitness industry’s post-pandemic transformation
It’s been five years since the fitness industry reopened after the last lockdown – long enough to look back on the impact the pandemic had on the sector and what might come next. 
Wattbike and EGYM integration allows addition of VO2 max tests
Wattbike has announced a new integration with EGYM, which enables the bikes to contribute to the Cardio BioAge score of individuals via a VO2 max result.
Les Mills launches reformer Pilates workout
Les Mills has launched a reformer Pilates workout. The 45-minute workout blends traditional reformer movements and more contemporary exercises, choreographed to music. 
+ More news   
LATEST JOBS
Fitness Motivator and Personal Trainer
Everyone Active
Salary:
Job location: Fleet
Fitness Motivator and Personal Trainer
Everyone Active
Salary: £Excellent salary + benefits
Job location: Easton, Bristol , United Kingdom
Fitness Motivator and Personal Trainer
Everyone Active
Salary:
Job location: Aldershot
GP Exercise Referral Instructor
Everyone Active
Salary: £33,000pa + benefits
Job location: Harrow, Middlesex , United Kingdom
+ More jobs  

FEATURED SUPPLIERS

Introducing a new era of Nautilus Leverage
Strength training has never been more important for member retention, facility differentiation and long-term commercial success. [more...]

Legends never die: four legends, four philosophies of life
Panatta brought together four of the most influential figures in bodybuilding history on the stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]
+ More featured suppliers  
COMPANY PROFILES
Orbit4

With Orbit4, you’ll always have full visibility of your equipment inventory, the true market value [more...]
Safe Space Lockers

We provide a full turn-key solution for clients from design and consultation, through to bespoke man [more...]
+ More profiles  
CATALOGUE GALLERY
 
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
31 Aug - 02 Sep 2026

SpaTec North America

Pier Sixty Six, Fort Lauderdale, United States
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
HCM
LEISURE OPPORTUNITIES
HEALTH CLUB HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs    News   Products   Magazine
NEWS
Xercise4Less and Pure Gym fly high on Fast Track 100 list
POSTED 03 Dec 2015 . BY Jak Phillips
Xercise4Less CEO Jon Wright said the chain's success has come from starting small and evolving
Any suspicions that the boutique studio boom is stealing the thunder of fast-growing budget gyms has been dispelled by the latest Sunday Times Virgin Fast Track 100 list, which names Pure Gym and Xercise4Less among the 20 fastest growing private firms in the UK.

Having dominated last year’s list alongside The Gym Group, both Pure Gym and Xercise4Less made improvements on their rankings in the list of the 100 UK private companies with the fastest-growing sales over their latest three years. Pure Gym climbed 9 places to rank 9th, while Xercise4Less edged up four places to 17th. The Gym Group is no longer eligible, having gone public at the beginning of last month.

The league table – due to be published in The Sunday Times on 6 December, but seen in advance by Health Club Management – shows that Pure Gym sales for 2014 reached £68.6m, reflecting annual sales growth over the last three years of 121 per cent. 2015 has also been a busy year for the UK’s largest gym chain, with new CEO Humphrey Cobbold taking the reins, followed by the high profile acquisition of LA fitness. Pure Gym is currently working to convert these new sites, with the project expected to be completed by May 2016.

Meanwhile Xercise4Less, which plans to hit 100 sites in 2017, had annual sales of £21.8m to July 2015, with three-year annual sales growth of 99 per cent.

“Our organic business model is tried and tested to ensure we can adapt and flex to stay ahead of the game," Xercise4Less CEO Jon Wright told Health Club Management.

"We’re a very ambitious brand and our rapid expansion has outperformed our biggest competitors. We are in a healthy position ahead of 2016 and very much looking forward to an even bigger roll out in the New Year.”

The strong showing from low cost gyms comes just weeks after fitness industry analyst Gareth Jones suggested the private fitness sector could now be worth ‘north of £15bn’, with budget chains cited as a huge driver of growth.

Pure and Xercise4Less certainly stacked up well against the wider market. This year’s Fast Track 100 companies achieved, on average, sales growth of 65 per cent a year over three years, from a total of £816m in 2011/12 to £3.7bn in 2014/15. They more than tripled their combined workforce to 19,500 people over three years, having added 13,500 jobs over the period, some as a result of acquisitions.

“This year’s Fast Track 100 is packed full of entrepreneurs and family businesses tackling many different challenges head-on and thriving thanks to their team spirit and togetherness,” said Virgin founder Sir Richard Branson.

“Entrepreneurship and family values are at the heart of everything we do at Virgin. Like many on the Fast Track 100, we’ve turned a family business into a business family. Working with family works."
MORE NEWS
Fitness First UK unveils makeover of Highbury club with new recovery and Pilates offerings
Fitness First UK has raised the bar with its latest refurbishment, in Highbury, London, as it continues to premiumise its estate.
Total Fitness research charts the fitness industry’s post-pandemic transformation
It’s been five years since the fitness industry reopened after the last lockdown – long enough to look back on the impact the pandemic had on the sector and what might come next. 
Wattbike and EGYM integration allows addition of VO2 max tests
Wattbike has announced a new integration with EGYM, which enables the bikes to contribute to the Cardio BioAge score of individuals via a VO2 max result.
Les Mills launches reformer Pilates workout
Les Mills has launched a reformer Pilates workout. The 45-minute workout blends traditional reformer movements and more contemporary exercises, choreographed to music. 
HCM Invest opens applications for pitching slots
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026.
Researchers find that 90-120 minutes of strength training a week has longevity benefits
According to research which tracked more than 147,000 people for 30 years, 90-120 minutes of strength training a week may deliver some of the biggest long-term health rewards.
+ More news   
 
FEATURED SUPPLIERS

Introducing a new era of Nautilus Leverage
Strength training has never been more important for member retention, facility differentiation and long-term commercial success. [more...]

Legends never die: four legends, four philosophies of life
Panatta brought together four of the most influential figures in bodybuilding history on the stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]
+ More featured suppliers  
COMPANY PROFILES
Orbit4

With Orbit4, you’ll always have full visibility of your equipment inventory, the true market value [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
31 Aug - 02 Sep 2026

SpaTec North America

Pier Sixty Six, Fort Lauderdale, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS