Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs   News   Features   Products   Magazine      Advertise  
NEWS
British Museum teams up with Google to create virtual tour of institution
POSTED 13 Nov 2015 . BY Tom Anstey
Special technology scans the museum as it creates an indoor version of Google Street view Credit: British Museum
A new partnership between the British Museum and Google has made more than 4,500 objects from the national institution available to view online for free.

Partnering with the Google Cultural Institute, a selection of the British Museum’s cultural treasures are now available online in a virtual version of the museum. Using an indoor version of Google’s Street View – the largest indoor space captured using the technology – users can virtually explore the museum’s permanent galleries as though they were walking around them.

In addition, specially-curated exhibits have also been developed for the partnership, which at launch include Celtic life in Iron Age Britain and an exploration of Egypt: faith after the pharaohs.

The in-depth platform also offers never-before-possible access to certain objects. Such examples include the 6th Century Admonitions Scroll, which can now be viewed using Gigapixel imagery – the highest ever resolution image of the fragile relic.

Finally and most impressively, the partnership have created “The Museum of the World” – what is essentially a road map of the museum’s artefacts. Using Google’s Chrome platform, viewers can explore the history of each piece on a virtual timeline split into world regions. Using this map, users can see what was created when and what else was happening at a similar time, offering a new understanding to each timeframe.

“We’re extremely proud to support the British Museum in their mission to be a museum of the world, for the world, through technology,” said Amit Sood, director of the Google Cultural Institute. “It’s an incredible thought that now anyone, anywhere can experience the riches of their expertly curated collection, which is probably the most comprehensive survey of the material culture of humanity in existence.”

British Museum director Neil MacGregor added: “The world today has changed, the way we access information has been revolutionised by digital technology.

“This enables us to gives the enlightenment ideal on which the Museum was founded a new reality. It is now possible to make our collection accessible, explorable and enjoyable not just for those who physically visit, but to everybody with a computer or a mobile device.”
Special technology was used to scan the museum for digitisation
The British Museum is the largest indoor space captured using Google's Street View technology Credit: British Museum
More than 4,500 items are on display virtually Credit: British Museum
'The Museum of the World' is essentially a road map of the museum’s artefacts Credit: British Museum
RELATED STORIES
  British Museum to teach Iraqi trainees heritage protection skills


The British Museum is establishing a pilot programme to train local museum curators, conservation specialists and archaeologists in Iraq skills in heritage protection.
  British Museum appoints Hartwig Fischer as new director


The British Museum has named its first non-British director since the 19th century, appointing german Dr Hartwig Fischer to the role starting in 2016.
  Protesters put pressure on BP's sponsorship of British Museum


Anti-oil protesters invaded the British Museum recently to protest sponsorship by industry giant BP.
  British Museum provides after-hours tour using Periscope app


The British Museum has conducted an online tour of its ancient Greek exhibition using the live-streaming app Periscope.
MORE NEWS
World Firefighters Games creates new opportunities for collaboration with the fitness sector
Italian Exhibition Group – the organiser behind industry events Dubai Active and Dubai Muscle Show – has been appointed to deliver the Health and Wellness Expo and Fire and Safety Expo at the 16th World Firefighters Games.
Planet Fitness deal hints at blueprint for global expansion
Private investment company, Franchise Equity Partners, has acquired Bravo Fit, the Planet Fitness franchisee in Australia, from existing shareholders.
Fitness First UK unveils makeover of Highbury club with new recovery and Pilates offerings
Fitness First UK has raised the bar with its latest refurbishment, in Highbury, London, as it continues to premiumise its estate.
Total Fitness research charts the fitness industry’s post-pandemic transformation
It’s been five years since the fitness industry reopened after the last lockdown – long enough to look back on the impact the pandemic had on the sector and what might come next. 
+ More news   
LATEST JOBS
Fitness Motivator and Personal Trainer
Everyone Active
Salary:
Job location: Fleet
Fitness Motivator and Personal Trainer
Everyone Active
Salary: £Excellent salary + benefits
Job location: Easton, Bristol , United Kingdom
Fitness Motivator and Personal Trainer
Everyone Active
Salary:
Job location: Aldershot
+ More jobs  

FEATURED SUPPLIERS

Introducing a new era of Nautilus Leverage
Strength training has never been more important for member retention, facility differentiation and long-term commercial success. [more...]

Legends never die: four legends, four philosophies of life
Panatta brought together four of the most influential figures in bodybuilding history on the stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]
+ More featured suppliers  
COMPANY PROFILES
Alliance Leisure

Alliance Leisure Services was specifically established to respond to the changing development need [more...]
Life Fitness/Hammer Strength

Life Fitness / Hammer Strength works with some of the world’s most recognised hospitality brands, su [more...]
+ More profiles  
CATALOGUE GALLERY
 
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
31 Aug - 02 Sep 2026

SpaTec North America

Pier Sixty Six, Fort Lauderdale, United States
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
HCM
LEISURE OPPORTUNITIES
HEALTH CLUB HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs    News   Products   Magazine
NEWS
British Museum teams up with Google to create virtual tour of institution
POSTED 13 Nov 2015 . BY Tom Anstey
Special technology scans the museum as it creates an indoor version of Google Street view Credit: British Museum
A new partnership between the British Museum and Google has made more than 4,500 objects from the national institution available to view online for free.

Partnering with the Google Cultural Institute, a selection of the British Museum’s cultural treasures are now available online in a virtual version of the museum. Using an indoor version of Google’s Street View – the largest indoor space captured using the technology – users can virtually explore the museum’s permanent galleries as though they were walking around them.

In addition, specially-curated exhibits have also been developed for the partnership, which at launch include Celtic life in Iron Age Britain and an exploration of Egypt: faith after the pharaohs.

The in-depth platform also offers never-before-possible access to certain objects. Such examples include the 6th Century Admonitions Scroll, which can now be viewed using Gigapixel imagery – the highest ever resolution image of the fragile relic.

Finally and most impressively, the partnership have created “The Museum of the World” – what is essentially a road map of the museum’s artefacts. Using Google’s Chrome platform, viewers can explore the history of each piece on a virtual timeline split into world regions. Using this map, users can see what was created when and what else was happening at a similar time, offering a new understanding to each timeframe.

“We’re extremely proud to support the British Museum in their mission to be a museum of the world, for the world, through technology,” said Amit Sood, director of the Google Cultural Institute. “It’s an incredible thought that now anyone, anywhere can experience the riches of their expertly curated collection, which is probably the most comprehensive survey of the material culture of humanity in existence.”

British Museum director Neil MacGregor added: “The world today has changed, the way we access information has been revolutionised by digital technology.

“This enables us to gives the enlightenment ideal on which the Museum was founded a new reality. It is now possible to make our collection accessible, explorable and enjoyable not just for those who physically visit, but to everybody with a computer or a mobile device.”
Special technology was used to scan the museum for digitisation
The British Museum is the largest indoor space captured using Google's Street View technology Credit: British Museum
More than 4,500 items are on display virtually Credit: British Museum
'The Museum of the World' is essentially a road map of the museum’s artefacts Credit: British Museum
RELATED STORIES
British Museum to teach Iraqi trainees heritage protection skills


The British Museum is establishing a pilot programme to train local museum curators, conservation specialists and archaeologists in Iraq skills in heritage protection.
British Museum appoints Hartwig Fischer as new director


The British Museum has named its first non-British director since the 19th century, appointing german Dr Hartwig Fischer to the role starting in 2016.
Protesters put pressure on BP's sponsorship of British Museum


Anti-oil protesters invaded the British Museum recently to protest sponsorship by industry giant BP.
British Museum provides after-hours tour using Periscope app


The British Museum has conducted an online tour of its ancient Greek exhibition using the live-streaming app Periscope.
MORE NEWS
World Firefighters Games creates new opportunities for collaboration with the fitness sector
Italian Exhibition Group – the organiser behind industry events Dubai Active and Dubai Muscle Show – has been appointed to deliver the Health and Wellness Expo and Fire and Safety Expo at the 16th World Firefighters Games.
Planet Fitness deal hints at blueprint for global expansion
Private investment company, Franchise Equity Partners, has acquired Bravo Fit, the Planet Fitness franchisee in Australia, from existing shareholders.
Fitness First UK unveils makeover of Highbury club with new recovery and Pilates offerings
Fitness First UK has raised the bar with its latest refurbishment, in Highbury, London, as it continues to premiumise its estate.
Total Fitness research charts the fitness industry’s post-pandemic transformation
It’s been five years since the fitness industry reopened after the last lockdown – long enough to look back on the impact the pandemic had on the sector and what might come next. 
Wattbike and EGYM integration allows addition of VO2 max tests
Wattbike has announced a new integration with EGYM, which enables the bikes to contribute to the Cardio BioAge score of individuals via a VO2 max result.
Les Mills launches reformer Pilates workout
Les Mills has launched a reformer Pilates workout. The 45-minute workout blends traditional reformer movements and more contemporary exercises, choreographed to music. 
+ More news   
 
FEATURED SUPPLIERS

Introducing a new era of Nautilus Leverage
Strength training has never been more important for member retention, facility differentiation and long-term commercial success. [more...]

Legends never die: four legends, four philosophies of life
Panatta brought together four of the most influential figures in bodybuilding history on the stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]
+ More featured suppliers  
COMPANY PROFILES
Alliance Leisure

Alliance Leisure Services was specifically established to respond to the changing development need [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
31 Aug - 02 Sep 2026

SpaTec North America

Pier Sixty Six, Fort Lauderdale, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS