Mike Walker designed GymFit4Less to be 'welcoming and accessible' to both beginners and more experienced customers
A new budget gym has been launched by fitness industry veteran Mike Walker, who hopes to roll out his ‘low cost, high quality’ concept across a number of sites.
Backed by private investors, the first GymFit4Less club in High Wycombe spans 9,500sq ft (883sq m) over two floors. In addition to strength and CV equipment supplied by Matrix Fitness, the gym comprises a free weights room and functional zone supplied by Physical Company, as well as a ladies-only gym, studio and beauty rooms.
“Low cost shouldn’t mean low quality and my aim with GymFit4Less was to create a spacious, well-appointed facility offering all the latest functional kit and cardio machines,” said Walker, who plans to open a number of GymFit4Less.
Harnessing his experience from previous management roles at GLL, Virgin Active, Esporta and Holmes Place, Walker designed GymFit4Less to be “welcoming and accessible” to both beginners and more experienced customers. He chose to combine familiar pieces of kit – such as BOSU and TRX – with more unusual items.
“The idea is to have a range of top quality kit that people can readily identify and use such as medicine balls, kettlebells and dumbbells but also offer more innovative kit such as RMT Clubs, Surge and Battling Ropes to motivate and challenge people,” he added.
It’s been five years since the fitness industry reopened after the last lockdown – long enough
to look back on the impact the pandemic had on the sector and what might come next.
Wattbike has announced a new integration with EGYM, which enables the bikes to contribute to
the Cardio BioAge score of individuals via a VO2 max result.
Les Mills has launched a reformer Pilates workout. The 45-minute workout blends traditional
reformer movements and more contemporary exercises, choreographed to music.
Panatta brought together four of the most influential figures in bodybuilding history on the
stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]
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PSLT Ltd
PSLT Fitness Solutions manufacture, remanufacture and buy back commercial gym equipment. [more...]
Alliance Leisure
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established to respond to the changing
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Mike Walker designed GymFit4Less to be 'welcoming and accessible' to both beginners and more experienced customers
A new budget gym has been launched by fitness industry veteran Mike Walker, who hopes to roll out his ‘low cost, high quality’ concept across a number of sites.
Backed by private investors, the first GymFit4Less club in High Wycombe spans 9,500sq ft (883sq m) over two floors. In addition to strength and CV equipment supplied by Matrix Fitness, the gym comprises a free weights room and functional zone supplied by Physical Company, as well as a ladies-only gym, studio and beauty rooms.
“Low cost shouldn’t mean low quality and my aim with GymFit4Less was to create a spacious, well-appointed facility offering all the latest functional kit and cardio machines,” said Walker, who plans to open a number of GymFit4Less.
Harnessing his experience from previous management roles at GLL, Virgin Active, Esporta and Holmes Place, Walker designed GymFit4Less to be “welcoming and accessible” to both beginners and more experienced customers. He chose to combine familiar pieces of kit – such as BOSU and TRX – with more unusual items.
“The idea is to have a range of top quality kit that people can readily identify and use such as medicine balls, kettlebells and dumbbells but also offer more innovative kit such as RMT Clubs, Surge and Battling Ropes to motivate and challenge people,” he added.
It’s been five years since the fitness industry reopened after the last lockdown – long enough
to look back on the impact the pandemic had on the sector and what might come next.
Wattbike has announced a new integration with EGYM, which enables the bikes to contribute to
the Cardio BioAge score of individuals via a VO2 max result.
Les Mills has launched a reformer Pilates workout. The 45-minute workout blends traditional
reformer movements and more contemporary exercises, choreographed to music.
According to research which tracked more than 147,000 people for 30 years, 90-120 minutes
of strength training a week may deliver some of the biggest long-term health rewards.
Panatta brought together four of the most influential figures in bodybuilding history on the
stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]
+ More featured suppliers
COMPANY PROFILES
PSLT Ltd PSLT Fitness Solutions manufacture, remanufacture and buy back commercial gym equipment. [more...]
