NEWS
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| Portuguese gym chain Vivafit makes move into Asian markets |
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| POSTED 01 Dec 2015 . BY Kath Hudson |
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Vivafit charters new territory with a Kazakhstan club
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Women-only fitness franchise Vivafit, headquartered in Portugal, recently continued its rapid expansion with three clubs opening simultaneously in three different markets across a single month: in Pune, India; Atyrau in Kazakhstan; and Dubai.
The Pune site is a 180sq m club, with a PT studio and group exercise studio. Aimed at high-class Indians, membership costs the equivalent of €450 a year, paid in advance, including a monthly consultation with a dietitian. This is the first club in Pune and the ninth in India. Vivafit co-founder Pedro Ruiz says he wants to open two more clubs in Pune and 500 more in India.
Previously a public swimming pool, the Atyrau club has been refurbished to include two fitness studios (250sq m and 110sq m) and a 100sq m gym. It targets expats, with a membership price of €283, pre-paid for six months. This is the first site in Kazakhstan and there are plans to develop 24 more.
With a gym and two fitness studios, the Dubai club targets both Emirati nationals and expats with its non-intimidating atmosphere and range of Vivafit and Les Mills classes. Situated on the 10th floor of an office building, it has great views over the city. This is the second club in the city; there are plans for 12 more across the UAE, including nine more in Dubai.
Miralago provided the equipment for all three clubs.
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Vivafit to launch in Kazakhstan
POSTED 28 Jul 2015. BY Kath Hudson

Portuguese women-only fitness chain Vivafit will shortly make its debut in Kazakhstan,
with the launch of its first club in this market.
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Vivafit reaches into fresh territories with Asia openings
POSTED 10 Jun 2015. BY Kath Hudson

Portugese health club operator Vivafit is expanding its reach with the signing
of the first franchised club in Taiwan, belonging to an American/Taiwanese
couple. The 170sq m (1,830sq ft) Taipei club is expected to be the first of a chain of some
150 Vivafit clubs in Taiwan.
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Vivafit continues its global growth
POSTED 01 Dec 2014. BY Kate Cracknell

Women-only fitness franchise Vivafit has
continued its global roll-out in dramatic style over
recent months.
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| UK updates physical activity guidelines with focus on daily movement |
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| The UK's four Chief Medical Officers have published a refreshed edition of Physical activity
guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's
physical activity recommendations and placing greater emphasis on strength, balance, reducing
sedentary behaviour and, for the first time, supporting people taking weight loss medications. |
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