Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs   News   Features   Products   Magazine      Advertise  
Thought Leaders - Andy Reed
Spending the Sugar Levy

Funds from the Sugar Levy won’t solve our children’s obesity problems if we fail to use the money effectively, warns Andy Reed

By Andy Reed | Published in Sports Management May Jun 2017 issue 131


When the government first announced its Sugar Levy proposal, I gave it the thumbs up, but wondered if it would survive the legislative path through Parliament unscathed. There was certainly no lack of ‘noise’ surrounding the issue at the time but generally the policy has remained intact and the promised money (£415m) will soon be arriving to be spent on school sport and physical education.

Anything that gets the sugar lobby screaming is good enough for me. However, the main problem has been the fractured nature of the debate around the health and wellbeing of our children. We know complex issues cannot be dealt with through single policy solutions, yet still across our sector it’s often suggested that the solution is yet another programme. We’re constantly locked into debates about what outcomes will be delivered through sport, physical education and physical activity.

AN Ineffective approach
The Sugar Levy will enable the doubling of the PE and Sport Premium, so those of us who campaigned against the £160m cut to School Sports Partnerships back in 2010 should be excited. But I can’t summon this excitement because I have been underwhelmed by the approach taken to spending what is a significant investment into schools and the health of our children.

Put simply, I don’t think that distributing monies at £9,500 per school will lead to the most effective use of the investment. I’ve seen many examples of good practice during the CSP (County Sports Partnership) Appraisal – usually where schools work in partnership to invest in the long term sustainability of PE within the school. It’s not a case of individual schools not using the money sensibly – but the system of distribution through individual schools simply won’t achieve the results we need.

I believe the solution is giving much clearer guidance on outcome and targets, and enabling greater cooperation across the partnerships at local level. Not the rebirth of the old School Sport Partnership system, of course, but something that builds on the best of the old with some fresh new thinking.

Sweet sorrow
I genuinely fear we’ll look back on this time in a decade and wonder how on earth we managed to waste such an opportunity. An injection of £320m into school sport and PE should really be a time for celebration.

In addition to the increased Sugar Levy funding, we now have funds from Sport England that are targeted at younger children – £191m going to children and families, including the £40m Families Fund.

I don’t disagree with any of these individual strands of policy and believe that, overall, funding will help in places. But until we adopt a genuine whole systems approach to looking after the health and wellbeing of our young people, then most of what we do will be a sticking plaster over the problems which cause them in the first place.

Andy Reed is a former MP for Loughborough and the founder of Sports Think Tank.

sportsthinktank.com
FEATURED SUPPLIERS

Elevate 2026 to mark 10-year anniversary with biggest ever waterfront drinks reception
Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming the event’s largest-ever drinks reception as registrations continue to run more than 10% ahead of last year. [more...]

Supporting long-term health: why whole body vibration belongs in clinical settings
As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay active, independent and feeling good for longer. [more...]
+ More featured suppliers  
COMPANY PROFILES
The Fitness Group Education

The Fitness Group is the UK’s Leading Fitness Education Training Provider. [more...]
Alliance Leisure

Alliance Leisure Services was specifically established to respond to the changing development need [more...]
+ More profiles  
CATALOGUE GALLERY
 
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

15-18 Jun 2026

HLTH Europe

RAI Convention Centre, Amsterdam, Netherlands
17-18 Jun 2026

Elevate London

Excel London, London, United Kingdom
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
HCM
LEISURE OPPORTUNITIES
HEALTH CLUB HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs    News   Products   Magazine
Thought Leaders - Andy Reed
Spending the Sugar Levy

Funds from the Sugar Levy won’t solve our children’s obesity problems if we fail to use the money effectively, warns Andy Reed

By Andy Reed | Published in Sports Management May Jun 2017 issue 131


When the government first announced its Sugar Levy proposal, I gave it the thumbs up, but wondered if it would survive the legislative path through Parliament unscathed. There was certainly no lack of ‘noise’ surrounding the issue at the time but generally the policy has remained intact and the promised money (£415m) will soon be arriving to be spent on school sport and physical education.

Anything that gets the sugar lobby screaming is good enough for me. However, the main problem has been the fractured nature of the debate around the health and wellbeing of our children. We know complex issues cannot be dealt with through single policy solutions, yet still across our sector it’s often suggested that the solution is yet another programme. We’re constantly locked into debates about what outcomes will be delivered through sport, physical education and physical activity.

AN Ineffective approach
The Sugar Levy will enable the doubling of the PE and Sport Premium, so those of us who campaigned against the £160m cut to School Sports Partnerships back in 2010 should be excited. But I can’t summon this excitement because I have been underwhelmed by the approach taken to spending what is a significant investment into schools and the health of our children.

Put simply, I don’t think that distributing monies at £9,500 per school will lead to the most effective use of the investment. I’ve seen many examples of good practice during the CSP (County Sports Partnership) Appraisal – usually where schools work in partnership to invest in the long term sustainability of PE within the school. It’s not a case of individual schools not using the money sensibly – but the system of distribution through individual schools simply won’t achieve the results we need.

I believe the solution is giving much clearer guidance on outcome and targets, and enabling greater cooperation across the partnerships at local level. Not the rebirth of the old School Sport Partnership system, of course, but something that builds on the best of the old with some fresh new thinking.

Sweet sorrow
I genuinely fear we’ll look back on this time in a decade and wonder how on earth we managed to waste such an opportunity. An injection of £320m into school sport and PE should really be a time for celebration.

In addition to the increased Sugar Levy funding, we now have funds from Sport England that are targeted at younger children – £191m going to children and families, including the £40m Families Fund.

I don’t disagree with any of these individual strands of policy and believe that, overall, funding will help in places. But until we adopt a genuine whole systems approach to looking after the health and wellbeing of our young people, then most of what we do will be a sticking plaster over the problems which cause them in the first place.

Andy Reed is a former MP for Loughborough and the founder of Sports Think Tank.

sportsthinktank.com
LATEST NEWS
Les Mills calls on the industry to support UNICEF
Global group exercise specialist, Les Mills, is inviting operators to sign up to its Workout for the World event on 20 June, in support of UNICEF.
HUM2N opens longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
KX Chelsea invests £15 million to upgrade its wellness offering
Premium London health club, KX Chelsea, will imminently unveil its most significant redevelopment since its launch in 2002 to create an integrated wellness model combining training, recovery and relaxation.
Researchers identify a drug which reduces muscle loss when using GLP-1 medications
Researchers in the US have identified an antibody which could greatly reduce the loss of lean muscle mass in people who are taking weight-loss medications.
Peloton signals potential move into reformer Pilates with Skop acquisition
Peloton has made the strategic acquisition of the Pilates start-up, Skōp, to support the expansion of its strength ecosystem.
Crunch Fitness creates more affordable reformer Pilates concept
Crunch Fitness has announced the launch of Crunch Reform Pilates – its own reformer concept designed to bring this fast growing, but rather expensive, modality into the mainstream.
As the 20th State of the Industry Report is released, LeisureDB rebrands to Evolve
The 20th State of the Industry Report reveals a resilient, expanding and competitive sector, the importance of differentiation and the ongoing challenge of tackling inequalities.
Orangetheory set for Italian expansion and Technogym tie-up
Purpose Brands has announced its entry into the Italian market, having sold the franchise rights for four Orangetheory Studios to Icon Palestre.
Fitness First adds red light therapy to relaxation classes
Fitness First UK is integrating red light therapy into yoga and Pilates classes through a partnership with Bon Charge.
Nuffield Health says it will appeal after losing at employment tribunal
Nuffield Health has told HCM that it takes its responsibilities towards its colleagues seriously and is committed to meeting all legal obligations after news of a tribunal has made national headlines.
Technogym and World Athletics team up to launch the Run X World Treadmill Championships
Technogym has announced the launch of the Run X World Treadmill Championship, the first world championship for running on connected treadmills over five kilometres.
Charitable trust, Mytime Active, tackles loneliness
Shocked by the UK loneliness statistics, charitable trust Mytime Active has been doubling down on its community outreach projects.
+ More news   
 
FEATURED SUPPLIERS

Elevate 2026 to mark 10-year anniversary with biggest ever waterfront drinks reception
Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming the event’s largest-ever drinks reception as registrations continue to run more than 10% ahead of last year. [more...]

Supporting long-term health: why whole body vibration belongs in clinical settings
As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay active, independent and feeling good for longer. [more...]
+ More featured suppliers  
COMPANY PROFILES
The Fitness Group Education

The Fitness Group is the UK’s Leading Fitness Education Training Provider. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

15-18 Jun 2026

HLTH Europe

RAI Convention Centre, Amsterdam, Netherlands
17-18 Jun 2026

Elevate London

Excel London, London, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS