Leisure marketing agency Bigwave Media has appointed David Johns business development manager as the company bids to continue its period of growth.

Formerly partnership development manager with sport and exercise charity Active Nation, 54-year-old Johns has enjoyed a long career in sports and exercise management, across public, private and not-for-profit organisations, including DC Leisure (now Places for People Leisure), SLM Everyone Active and Oldham Community Leisure.

The new role with Bigwave, which has more than 100 leisure industry clients and serves over 430 leisure facilities across the UK, will see him working directly with clients to review, monitor and strategically support the commercial activity in key areas, such as sales, process, culture, best practice and marketing initiatives. He will work to ensure this support is centred on creating value for clients by providing business and marketing performance improvement.

“We are aiding business growth and increased participation in sport and activity across our client base throughout the UK, which has lead to a demand for more staff to deliver the hands on marketing support we provide,” said Tom Gozna, operations director at Bigwave Media.

“David will be working with clients to support business growth in key income areas - looking at bespoke business and marketing services for new potential clients and helping existing clients to drive their income and results.”