Lauren Heath-Jones rounds up the latest news on secondary spend products
For more information, log onto www.fitness-kit.net and type the company name under ‘keyword search’
By Lauren Heath-Jones | Published in Health Club Management 2017 issue 4
Cool and supportive Specialist swim and underwear company Anita Active has launched an innovative new sports bra. The Air Control sports bra features patented air control technology, including Delta Foam Pads that are designed to offer optimal support and ventilation.
The pads are covered with mesh to provide airflow, and are anchored in three places to provide firm support during exercise. They are also air permeable and are lined with terry cloth to wick moisture away from the skin. Tiny holes in the centre of each pad transport moisture to the outside.
The sports bra also features a wide under-band with tiny holes that allow moisture and heat to escape from the body, keeping the wearer cool, dry and comfortable throughout training.
The sports bra is available in cup sizes AA to H and was designed to be visually appealing, as well as high performing. It is finished in metallic grey and anthracite, for a modern, dynamic look.
fitness-kit.net keyword: ANITA ACTIVE
Cool and supportive
Green bottles Water filtration company Brita has released two refillable water filter bottles, the fill&go Active and the fill&go Vital, designed to offer hydration solutions for gyms and health clubs.
The bottles feature new MicroDisc and ActivSelect technology designed to filter out chlorine and other taste-impairing impurities from tap water, while leaving in healthy minerals such as magnesium and calcium.
MicroDisc has been designed to provide 50 per cent faster water flow than the original disc, for easier hydration. Each disc provides 150 litres, or four weeks’ worth, of freshly filtered water. Both bottles are also made with durable BPA-free plastic.
fitness-kit.net keyword: BRITA
Brita has released refillable water filter bottles
Fashionable fitness Sports and active wear company Boudavida has released a 12 piece collection of women’s gym attire. Each piece has been designed to flatter real women, to motivate wearers to be the ‘best and most active versions of themselves.’
The collection features a range of t-shirts, leggings, hoodies and crop tops. Made from soft-touch, stretchy fabrics designed to wick moisture from the skin and dry quickly, the collection is designed to be comfortable and high-performance.
Anabel Sexton, founder and CEO of Boudavida, said: “We’ve been increasingly frustrated with the lack of active wear aimed at, and designed for, real women in sport, so we decided to do something about it. We want our clothing to help inspire and motivate women to achieve their personal fitness or sporting goals.”
The passion for fitness and bodybuilding reached new heights at the Panatta stands during
RiminiWellness (30 May – 2 June 20204) – the largest fitness event in Italy – which this year
exceeded the 100,000 visitor mark. [more...]
CoverMe Fitness, the studio management app for the fitness industry, has launched in
Australia, with industry veteran Tony Zonato as managing director for the region. [more...]
+ More featured suppliers
COMPANY PROFILES
Mindbody
Mindbody is the leading business management software for the fitness and wellness industries. [more...]
Alliance Leisure
Alliance Leisure Services was specifically
established to respond to the changing
development need [more...]
Lauren Heath-Jones rounds up the latest news on secondary spend products
For more information, log onto www.fitness-kit.net and type the company name under ‘keyword search’
By Lauren Heath-Jones | Published in Health Club Management 2017 issue 4
Cool and supportive Specialist swim and underwear company Anita Active has launched an innovative new sports bra. The Air Control sports bra features patented air control technology, including Delta Foam Pads that are designed to offer optimal support and ventilation.
The pads are covered with mesh to provide airflow, and are anchored in three places to provide firm support during exercise. They are also air permeable and are lined with terry cloth to wick moisture away from the skin. Tiny holes in the centre of each pad transport moisture to the outside.
The sports bra also features a wide under-band with tiny holes that allow moisture and heat to escape from the body, keeping the wearer cool, dry and comfortable throughout training.
The sports bra is available in cup sizes AA to H and was designed to be visually appealing, as well as high performing. It is finished in metallic grey and anthracite, for a modern, dynamic look.
fitness-kit.net keyword: ANITA ACTIVE
Cool and supportive
Green bottles Water filtration company Brita has released two refillable water filter bottles, the fill&go Active and the fill&go Vital, designed to offer hydration solutions for gyms and health clubs.
The bottles feature new MicroDisc and ActivSelect technology designed to filter out chlorine and other taste-impairing impurities from tap water, while leaving in healthy minerals such as magnesium and calcium.
MicroDisc has been designed to provide 50 per cent faster water flow than the original disc, for easier hydration. Each disc provides 150 litres, or four weeks’ worth, of freshly filtered water. Both bottles are also made with durable BPA-free plastic.
fitness-kit.net keyword: BRITA
Brita has released refillable water filter bottles
Fashionable fitness Sports and active wear company Boudavida has released a 12 piece collection of women’s gym attire. Each piece has been designed to flatter real women, to motivate wearers to be the ‘best and most active versions of themselves.’
The collection features a range of t-shirts, leggings, hoodies and crop tops. Made from soft-touch, stretchy fabrics designed to wick moisture from the skin and dry quickly, the collection is designed to be comfortable and high-performance.
Anabel Sexton, founder and CEO of Boudavida, said: “We’ve been increasingly frustrated with the lack of active wear aimed at, and designed for, real women in sport, so we decided to do something about it. We want our clothing to help inspire and motivate women to achieve their personal fitness or sporting goals.”
More than 200 organisations and athletes in the UK have signed an open letter
to party leaders to commit to making the nation the most active in Europe
after next month’s General Election.
David Beckham and F45 Training have finally settled the breach-of-contract
lawsuit around
Beckham’s ambassadorial agreement with the boutique fitness franchisor.
Noraxon’s next-generation motion capture system, MyoMotion, can be used by PTs to enable
custom training programmes, minimise injuries and help with rehabilitation by measuring
athletes’ movements in real-time.
Co-founders of specialist gym and fitness wear company, WIT Fitness, have
returned to the
brand to lead the business in partnership with Frasers Group.
The UK health and fitness is performing strongly, especially the private sector, with
member
numbers, market value and penetration reaching all-time highs.
Leisure development specialist, Alliance Leisure, has appointed industry veteran, David Stalker,
as advisor to the board, as the company aims for £150 million turnover next year.
According to new research from Ernst & Young, the gap between female and male engagement
in sport and physical activity is narrowing, with Gen Z adult female engagement figures on the
rise.
The passion for fitness and bodybuilding reached new heights at the Panatta stands during
RiminiWellness (30 May – 2 June 20204) – the largest fitness event in Italy – which this year
exceeded the 100,000 visitor mark. [more...]
CoverMe Fitness, the studio management app for the fitness industry, has launched in
Australia, with industry veteran Tony Zonato as managing director for the region. [more...]
+ More featured suppliers
COMPANY PROFILES
Mindbody Mindbody is the leading business management software for the fitness and wellness industries. [more...]
