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Virgin Active aiming to raise the Barre with new LA import
POSTED 02 Sep 2015 . BY Jak Phillips
Barre classes are becoming increasingly popular in the UK Credit: Shutterstock.com / Poznyakov
Virgin Active is rolling out a new fusion ballet class as it bids to bring the spirit of boutique Los Angeles studios to its UK clubs.

The new Barre workout is based on the bootybarre class developed by LA-based Pilates, dance, and fitness expert Tracey Mallett. Barre combines classical ballet moves with Pilates, yoga and balance to offer an energetic workout designed to tone, define and sculpt the whole body.

The new offering is one of the first products to have emerged from Virgin Active’s recently-announced Discovery Lab – a creative hub made up of health and fitness experts that will drive development of products and classes.

The Discovery Lab has been put together by Virgin Active’s head of fitness, Andy Birch, and is led by the chain’s innovation and fitness team, including James Trevorrow (master of movement), Gillian Reeves (Groupex Guru) and Hugh Hanley (Super Trainer). The panel are also joined by a series of independent experts and partners, working together to share knowledge, ideas and concepts.

“With Barre fitness classes such a hot fitness topic, it was important for us to find the right class for our members and Tracey’s programme really stood out,” said Reeves.

“Her well established and well respected programme, bootybarre, honours the integrity of both Barre and Pilates to give a great workout that is a lot of fun.”
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Jobs    News   Products   Magazine
NEWS
Virgin Active aiming to raise the Barre with new LA import
POSTED 02 Sep 2015 . BY Jak Phillips
Barre classes are becoming increasingly popular in the UK Credit: Shutterstock.com / Poznyakov
Virgin Active is rolling out a new fusion ballet class as it bids to bring the spirit of boutique Los Angeles studios to its UK clubs.

The new Barre workout is based on the bootybarre class developed by LA-based Pilates, dance, and fitness expert Tracey Mallett. Barre combines classical ballet moves with Pilates, yoga and balance to offer an energetic workout designed to tone, define and sculpt the whole body.

The new offering is one of the first products to have emerged from Virgin Active’s recently-announced Discovery Lab – a creative hub made up of health and fitness experts that will drive development of products and classes.

The Discovery Lab has been put together by Virgin Active’s head of fitness, Andy Birch, and is led by the chain’s innovation and fitness team, including James Trevorrow (master of movement), Gillian Reeves (Groupex Guru) and Hugh Hanley (Super Trainer). The panel are also joined by a series of independent experts and partners, working together to share knowledge, ideas and concepts.

“With Barre fitness classes such a hot fitness topic, it was important for us to find the right class for our members and Tracey’s programme really stood out,” said Reeves.

“Her well established and well respected programme, bootybarre, honours the integrity of both Barre and Pilates to give a great workout that is a lot of fun.”
RELATED STORIES
Virgin Active-led initiative to help primary school teachers reimagine PE lessons


Virgin Active is teaming up with the University of Bedfordshire and primary school teachers across the country to explore pioneering teaching methods and new approaches to getting children active.
Virgin Active boosts earnings ahead of Brait takeover


Virgin Active has announced an impressive set of financial figures as it gears up for international expansion amid its impending acquisition South African investment firm Brait.
Explorer and TV star Levison Wood to help Virgin Active bring adventure to the gym


Virgin Active has unveiled British explorer and star of Channel 4’s Walking the Nile, Levison Wood, as the first member of its new Discovery Lab, tasked with inspiring gymgoers to bring adventure into their everyday lives.
Virgin Active's Matt Merrick and GLL's Mark Sesnan win ukactive Board seats


Virgin Active European COO Matt Merrick and GLL managing director Mark Sesnan have won seats on the new-look ukactive Board of Directors following a high-profile election.
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Global group exercise specialist, Les Mills, is inviting operators to sign up to its Workout for the World event on 20 June, in support of UNICEF.
HUM2N opens longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
KX Chelsea invests £15 million to upgrade its wellness offering
Premium London health club, KX Chelsea, will imminently unveil its most significant redevelopment since its launch in 2002 to create an integrated wellness model combining training, recovery and relaxation.
Researchers identify a drug which reduces muscle loss when using GLP-1 medications
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