Beyoncé video inspires Elenberg Fraser’s Melbourne skyscraper and hotel
POSTED 10 Jul 2015 . BY Jason Holland
The curvy Premier Tower pays homage to Beyoncé’s ‘Ghost’ music video Credit: Elenberg Fraser / Pointilism
A new 160-room hotel in Melbourne will give guests the chance to stay the night with Beyoncé – or at least inside a curvy skyscraper inspired by the global superstar.
Australian architect Elenberg Fraser’s 226m (741ft) high Premier Tower features a series of curves and bulges and its form pays homage to Beyoncé’s ‘Ghost’ music video – in which naked dancers gyrate while wrapped in stretchy fabric.
Planning approval has now been granted for the 68-storey structure, and while no scheduled completion date has been released, work is projected to take 40 months.
Taking inspiration from Beyoncé certainly adds a touch of glamour to the project, but Elenberg Fraser says the building has been designed using simple but elegant scientific techniques. Specifically, the firm used parametric modelling techniques – a type of computer-aided design based on algorithms that allow complex shapes to be formed taking account of data constraints.
The result is a complex vertical cantilever, which the architect says is the most effective way to redistribute the building’s mass, “giving the best results in terms of structural dispersion, frequency oscillation and wind requirements”.
The mixed-use development will feature 660 apartments and retail space in addition to the hotel. Premier Tower is located in front of the Australian city’s Southern Cross station in its central business district.
Singapore’s Fragrance Group are the developers behind the project, and Oculus have been appointed as landscape architects.
Elenberg Fraser’s structure will be a distinctive landmark for Melbourne Credit: Elenberg Fraser / Pointilism
Parametric modelling techniques informed the design of the skyscraper Credit: Elenberg Fraser / Pointilism
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Beyoncé video inspires Elenberg Fraser’s Melbourne skyscraper and hotel
POSTED 10 Jul 2015 . BY Jason Holland
The curvy Premier Tower pays homage to Beyoncé’s ‘Ghost’ music video Credit: Elenberg Fraser / Pointilism
A new 160-room hotel in Melbourne will give guests the chance to stay the night with Beyoncé – or at least inside a curvy skyscraper inspired by the global superstar.
Australian architect Elenberg Fraser’s 226m (741ft) high Premier Tower features a series of curves and bulges and its form pays homage to Beyoncé’s ‘Ghost’ music video – in which naked dancers gyrate while wrapped in stretchy fabric.
Planning approval has now been granted for the 68-storey structure, and while no scheduled completion date has been released, work is projected to take 40 months.
Taking inspiration from Beyoncé certainly adds a touch of glamour to the project, but Elenberg Fraser says the building has been designed using simple but elegant scientific techniques. Specifically, the firm used parametric modelling techniques – a type of computer-aided design based on algorithms that allow complex shapes to be formed taking account of data constraints.
The result is a complex vertical cantilever, which the architect says is the most effective way to redistribute the building’s mass, “giving the best results in terms of structural dispersion, frequency oscillation and wind requirements”.
The mixed-use development will feature 660 apartments and retail space in addition to the hotel. Premier Tower is located in front of the Australian city’s Southern Cross station in its central business district.
Singapore’s Fragrance Group are the developers behind the project, and Oculus have been appointed as landscape architects.
Elenberg Fraser’s structure will be a distinctive landmark for Melbourne Credit: Elenberg Fraser / Pointilism
Parametric modelling techniques informed the design of the skyscraper Credit: Elenberg Fraser / Pointilism
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider,
HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
Premium London health club, KX Chelsea, will imminently unveil its most significant
redevelopment since its launch in 2002 to create an integrated wellness model combining
training, recovery and relaxation.
Researchers in the US have identified an antibody which could greatly reduce the loss of lean
muscle mass in people who are taking weight-loss medications.
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designed to bring this fast growing, but rather expensive, modality into the mainstream.
As healthcare continues to shift towards prevention, there’s a growing focus on helping
people stay active, independent and feeling good for longer. [more...]
Elevate is set to celebrate its 10th anniversary in style this June, with organisers
confirming the event’s largest-ever drinks reception as registrations continue to run more
than 10% ahead of last year. [more...]
