Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs   News   Features   Products   Magazine      Advertise  
NEWS
Virgin Active-led initiative to help primary school teachers reimagine PE lessons
POSTED 30 Jun 2015 . BY Jak Phillips
School PE lessons have come under scrutiny as youth activity rates continue to slide Credit: Shutterstock.com
Virgin Active is teaming up with the University of Bedfordshire and primary school teachers across the country to explore pioneering teaching methods and new approaches to getting children active.

Having conducted research that found one in three children (39 per cent) across the UK are leaving primary school with a negative disposition towards being physically active, the gym operator has co-founded Active Inspiration to help teachers engage their students.

The initiative to improve PE lessons comes a week after a Youth Sport Trust report suggested that ubiquitous smartphones should be harnessed as tools to modernise PE and increase physical activity. Youth inactivity has been constantly in the spotlight this month, as damning statistics have highlighted the extent of the UK’s problem. Research released from Essex University showed fitness levels among English schoolchildren are lower than ever and still getting worse, while ukactive also made major headlines recently with its Generation Inactive report, which showed only half of seven-year-olds are meeting recommended physical activity guidelines of 60 minutes per day.

Active Inspiration’s new year-long teacher development programme will work with teachers to develop new ways of approaching PE, designed to will inspire a lifelong love of physical activity in primary age students. The aim is to create a new approach which is easy to learn and practical to apply for all teachers, and something they can use with confidence when taking PE lessons with their students.

“PE lessons help shape a child’s first experiences of physical activities and their attitude towards leading an active lifestyle,” said professor Margaret Whitehead, a leading academic on physical literacy.

“It is crucial that these first experiences are positive, rewarding and enjoyable.”

The new programme will begin with a two-day intensive summer camp at a Virgin Active club. Primary school teachers from across the country will be challenged to think differently about activity and the programme will explore pioneering teaching methods and new approaches to getting active. Alastair Humphreys, a renowned explorer and pioneer of micro-adventure, will also be on hand, working with teachers to think differently about movement.

“Primary school teachers have the unique challenge of having to be experts across all the subjects they teach and PE is an area where many lack confidence,” said Virgin Active European COO Matt Merrick.

“By working with primary school teachers directly to bring something different to PE lessons, we hope to help them inspire their students to fall in love with being active.”
RELATED STORIES
  Child fitness levels lower than ever before: study


Fitness levels among English schoolchildren are lower than ever and still getting worse, with a new study highlighting that sedentary lifestyles are to blame rather than obesity.
  Active IQ trains sights on childhood inactivity


The campaign against youth inactivity continues apace, with Active IQ aiming to help physical activity professionals provide safe and stimulating sessions for children under the age of five through the launch of a new qualification.
  Freedom Leisure sets sights on tackling youth inactivity


As part of the ongoing push across the physical activity sector to engage youngsters in exercise from an early age, leisure trust Freedom Leisure is to train its staff in providing fitness classes and gym sessions tailored to teenagers.
MORE NEWS
Les Mills calls on the industry to support UNICEF
Global group exercise specialist, Les Mills, is inviting operators to sign up to its Workout for the World event on 20 June, in support of UNICEF.
HUM2N opens longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
KX Chelsea invests £15 million to upgrade its wellness offering
Premium London health club, KX Chelsea, will imminently unveil its most significant redevelopment since its launch in 2002 to create an integrated wellness model combining training, recovery and relaxation.
Researchers identify a drug which reduces muscle loss when using GLP-1 medications
Researchers in the US have identified an antibody which could greatly reduce the loss of lean muscle mass in people who are taking weight-loss medications.
+ More news   
LATEST JOBS
GP Exercise Referral Instructor
Everyone Active
Salary: £33,000pa + benefits
Job location: Harrow, Middlesex , United Kingdom
Self Employed Personal Trainer
Everyone Active
Salary: Competitive
Job location: Enderby
+ More jobs  

FEATURED SUPPLIERS

Reaching the people most gyms miss: Bedford Gym & Swim Campaign delivers 410 new members
One of the biggest mistakes the fitness industry still makes is advertising almost exclusively to people who already look and live like gym members. [more...]

Elevate 2026 to mark 10-year anniversary with biggest ever waterfront drinks reception
Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming the event’s largest-ever drinks reception as registrations continue to run more than 10% ahead of last year. [more...]
+ More featured suppliers  
COMPANY PROFILES
Orbit4

With Orbit4, you’ll always have full visibility of your equipment inventory, the true market value [more...]
Total Vibration Solutions Ltd (TVS Group)

TVS Group includes TVS Sports Surfaces, TVS Gym Flooring, TVS Play Surfaces and TVS Acoustics. [more...]
+ More profiles  
CATALOGUE GALLERY
 
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

13-13 Jun 2026

Global Wellness Day

Worldwide, Various,
15-18 Jun 2026

HLTH Europe

RAI Convention Centre, Amsterdam, Netherlands
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
HCM
LEISURE OPPORTUNITIES
HEALTH CLUB HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs    News   Products   Magazine
NEWS
Virgin Active-led initiative to help primary school teachers reimagine PE lessons
POSTED 30 Jun 2015 . BY Jak Phillips
School PE lessons have come under scrutiny as youth activity rates continue to slide Credit: Shutterstock.com
Virgin Active is teaming up with the University of Bedfordshire and primary school teachers across the country to explore pioneering teaching methods and new approaches to getting children active.

Having conducted research that found one in three children (39 per cent) across the UK are leaving primary school with a negative disposition towards being physically active, the gym operator has co-founded Active Inspiration to help teachers engage their students.

The initiative to improve PE lessons comes a week after a Youth Sport Trust report suggested that ubiquitous smartphones should be harnessed as tools to modernise PE and increase physical activity. Youth inactivity has been constantly in the spotlight this month, as damning statistics have highlighted the extent of the UK’s problem. Research released from Essex University showed fitness levels among English schoolchildren are lower than ever and still getting worse, while ukactive also made major headlines recently with its Generation Inactive report, which showed only half of seven-year-olds are meeting recommended physical activity guidelines of 60 minutes per day.

Active Inspiration’s new year-long teacher development programme will work with teachers to develop new ways of approaching PE, designed to will inspire a lifelong love of physical activity in primary age students. The aim is to create a new approach which is easy to learn and practical to apply for all teachers, and something they can use with confidence when taking PE lessons with their students.

“PE lessons help shape a child’s first experiences of physical activities and their attitude towards leading an active lifestyle,” said professor Margaret Whitehead, a leading academic on physical literacy.

“It is crucial that these first experiences are positive, rewarding and enjoyable.”

The new programme will begin with a two-day intensive summer camp at a Virgin Active club. Primary school teachers from across the country will be challenged to think differently about activity and the programme will explore pioneering teaching methods and new approaches to getting active. Alastair Humphreys, a renowned explorer and pioneer of micro-adventure, will also be on hand, working with teachers to think differently about movement.

“Primary school teachers have the unique challenge of having to be experts across all the subjects they teach and PE is an area where many lack confidence,” said Virgin Active European COO Matt Merrick.

“By working with primary school teachers directly to bring something different to PE lessons, we hope to help them inspire their students to fall in love with being active.”
RELATED STORIES
Child fitness levels lower than ever before: study


Fitness levels among English schoolchildren are lower than ever and still getting worse, with a new study highlighting that sedentary lifestyles are to blame rather than obesity.
Active IQ trains sights on childhood inactivity


The campaign against youth inactivity continues apace, with Active IQ aiming to help physical activity professionals provide safe and stimulating sessions for children under the age of five through the launch of a new qualification.
Freedom Leisure sets sights on tackling youth inactivity


As part of the ongoing push across the physical activity sector to engage youngsters in exercise from an early age, leisure trust Freedom Leisure is to train its staff in providing fitness classes and gym sessions tailored to teenagers.
MORE NEWS
Les Mills calls on the industry to support UNICEF
Global group exercise specialist, Les Mills, is inviting operators to sign up to its Workout for the World event on 20 June, in support of UNICEF.
HUM2N opens longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
KX Chelsea invests £15 million to upgrade its wellness offering
Premium London health club, KX Chelsea, will imminently unveil its most significant redevelopment since its launch in 2002 to create an integrated wellness model combining training, recovery and relaxation.
Researchers identify a drug which reduces muscle loss when using GLP-1 medications
Researchers in the US have identified an antibody which could greatly reduce the loss of lean muscle mass in people who are taking weight-loss medications.
Peloton signals potential move into reformer Pilates with Skop acquisition
Peloton has made the strategic acquisition of the Pilates start-up, Skōp, to support the expansion of its strength ecosystem.
Crunch Fitness creates more affordable reformer Pilates concept
Crunch Fitness has announced the launch of Crunch Reform Pilates – its own reformer concept designed to bring this fast growing, but rather expensive, modality into the mainstream.
+ More news   
 
FEATURED SUPPLIERS

Reaching the people most gyms miss: Bedford Gym & Swim Campaign delivers 410 new members
One of the biggest mistakes the fitness industry still makes is advertising almost exclusively to people who already look and live like gym members. [more...]

Elevate 2026 to mark 10-year anniversary with biggest ever waterfront drinks reception
Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming the event’s largest-ever drinks reception as registrations continue to run more than 10% ahead of last year. [more...]
+ More featured suppliers  
COMPANY PROFILES
Orbit4

With Orbit4, you’ll always have full visibility of your equipment inventory, the true market value [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

13-13 Jun 2026

Global Wellness Day

Worldwide, Various,
15-18 Jun 2026

HLTH Europe

RAI Convention Centre, Amsterdam, Netherlands
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS