Xercise4Less wages war on budget rivals in Milton Keynes
POSTED 15 Jun 2015 . BY Jak Phillips
CEO Jon Wright wants Xercise4Less to be the number one budget gym chain in the UK
Xercise4Less is to launch a new £1.5m gym in the already-crowded Milton Keynes market as it seeks to steal a march on its low-cost rivals.
The company has announced plans for a 44,000sq ft (4,088sq m) club to open in August, directly opposite the site of its rival Pure Gym. Elsewhere, Milton Keynes already hosts a low-cost Kiss Gym and a Gym Group club, while Fit4Less (whose parent énergie Group is headquartered in Milton Keynes) recently closed its site in the town.
Xercise4Less says it will bring out “the big guns” for Milton Keynes in what it has dubbed the “Battle of the budget gyms.” As such, the Leeds-based chain is offering pre-sale membership for £9.99 to the first 100 people to sign up. It is not yet clear how the standard membership fee will stack-up against other operators in the town.
The club itself will see Matrix supply equipment for more than 600-stations, while members will have access to more than 100 free classes (Les Mills, Zumba and Bokwa) each week, held across three dedicated aerobics studios.
“It’s an extremely exciting time for Xercise4Less and we can’t wait to open the doors to this amazingly advanced Milton Keynes fitness centre,” said Xercise4Less CEO Jon Wright.
“Our aim is to be the number one budget gym in the UK and at the rate that we are enhancing at group capacity, I don’t see what’s stopping us.”
RELATED STORIES
Xercise4Less ventures south with first London health club POSTED 21 May 2015. BY Jak Phillips Xercise4Less has set its sights on gaining a foothold in the capital, with the gym chain’s
first London site scheduled to open its doors in August in Hounslow.
Gyms wise up to potential of extreme challenges trend POSTED 25 Feb 2015. BY Jak Phillips The growing popularity of extreme fitness challenges such as Iron Man events and
triathlons has led to a raft of new training tie-ups, as health clubs scamper to offer their
expertise and facilities to a booming market.
Les Mills has launched a reformer Pilates workout. The 45-minute workout blends traditional
reformer movements and more contemporary exercises, choreographed to music.
According to research which tracked more than 147,000 people for 30 years, 90-120 minutes
of strength training a week may deliver some of the biggest long-term health rewards.
Panatta brought together four of the most influential figures in bodybuilding history on the
stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]
+ More featured suppliers
COMPANY PROFILES
Precor
Precor promises precision-quality products with steadfast reliability that are inspired by exerciser [more...]
Xercise4Less wages war on budget rivals in Milton Keynes
POSTED 15 Jun 2015 . BY Jak Phillips
CEO Jon Wright wants Xercise4Less to be the number one budget gym chain in the UK
Xercise4Less is to launch a new £1.5m gym in the already-crowded Milton Keynes market as it seeks to steal a march on its low-cost rivals.
The company has announced plans for a 44,000sq ft (4,088sq m) club to open in August, directly opposite the site of its rival Pure Gym. Elsewhere, Milton Keynes already hosts a low-cost Kiss Gym and a Gym Group club, while Fit4Less (whose parent énergie Group is headquartered in Milton Keynes) recently closed its site in the town.
Xercise4Less says it will bring out “the big guns” for Milton Keynes in what it has dubbed the “Battle of the budget gyms.” As such, the Leeds-based chain is offering pre-sale membership for £9.99 to the first 100 people to sign up. It is not yet clear how the standard membership fee will stack-up against other operators in the town.
The club itself will see Matrix supply equipment for more than 600-stations, while members will have access to more than 100 free classes (Les Mills, Zumba and Bokwa) each week, held across three dedicated aerobics studios.
“It’s an extremely exciting time for Xercise4Less and we can’t wait to open the doors to this amazingly advanced Milton Keynes fitness centre,” said Xercise4Less CEO Jon Wright.
“Our aim is to be the number one budget gym in the UK and at the rate that we are enhancing at group capacity, I don’t see what’s stopping us.”
RELATED STORIES
Xercise4Less ventures south with first London health club POSTED 21 May 2015. BY Jak Phillips Xercise4Less has set its sights on gaining a foothold in the capital, with the gym chain’s
first London site scheduled to open its doors in August in Hounslow.
Gyms wise up to potential of extreme challenges trend POSTED 25 Feb 2015. BY Jak Phillips The growing popularity of extreme fitness challenges such as Iron Man events and
triathlons has led to a raft of new training tie-ups, as health clubs scamper to offer their
expertise and facilities to a booming market.
Les Mills has launched a reformer Pilates workout. The 45-minute workout blends traditional
reformer movements and more contemporary exercises, choreographed to music.
According to research which tracked more than 147,000 people for 30 years, 90-120 minutes
of strength training a week may deliver some of the biggest long-term health rewards.
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity
guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's
physical activity recommendations and placing greater emphasis on strength, balance, reducing
sedentary behaviour and, for the first time, supporting people taking weight loss medications.
Places Leisure has exchanged contracts to build and operate a flagship £60m water and leisure
destination on behalf of Basingstoke and Deane Borough Council.
Panatta brought together four of the most influential figures in bodybuilding history on the
stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]
+ More featured suppliers
COMPANY PROFILES
Precor Precor promises precision-quality products with steadfast reliability that are inspired by exerciser [more...]
