Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs   News   Features   Products   Magazine      Advertise  
NEWS
Swimming, gym and sports participation numbers slide in Sport England survey
POSTED 11 Jun 2015 . BY Jak Phillips
Empty swimming pools are becoming a more common sight, the Sport England figures show Credit: Shutterstock.com
The number of people engaged in regular physical activity in England fell 1.4 per cent between October 2014 to March 2015, with swimming and fitness suffering the largest exoduses.

The latest figures from Sport England’s Active People Survey show the number of people doing “some kind of sport once a week, every week” fell to 15.5 million – 222,000 fewer than six months ago.

Despite being the most popular participation sport in England – with more than 2.5 million adults taking part in 30 minutes of moderate intensity swimming at least once a week – swimming was once again the standout casualty. The figures showed 144,200 fewer people taking to the pool in the last six months and 390,700 in the last year. The long term trend is also concerning, with 729,000 people stopping swimming in the last decade.

“These are really disappointing results. This is especially the case for swimming, where a serious, long-term decline needs to be reversed,” said Sport England CEO Jennie Price.

“Whilst we’ve seen the number of people playing sport increase by 1.4 million since we won the right to host the London 2012 Games, these results highlight that our current investment model has delivered all the growth available in the traditional markets for sport.”

The other significant drop was seen in what Sport England defines as the ‘keepfit and gym sector’, which saw a drop of 153,000 – the first dip in numbers since the organisation began counting in 2005.

Sport England said changing tastes in the “traditionally buoyant” gym sector were to blame, with the number of people doing aerobic style classes declining, while high-intensity pilates and yoga continue to grow in popularity.

Sports Minister Tracey Crouch pledged to take action in light of the poor figures, with plans to deliver a new strategy for sport "as a matter of urgency".

"It's not the return we expect to see for a large investment of public money,” said Crouch.

"A significant amount of public funding has been invested in sport in the last decade, but the results simply aren't good enough."

There were some causes for cheer, however, with running, tennis and basketball all recording notable increases in participation over the six-month period.
RELATED STORIES
  Sport England launches Use Our School online resource


Sport England has launched a new online resource as part of a strategy to get more schools to open up their sports facilities for community use.
  Sport England sets sights on tackling inactivity with £5.4m investment


Schemes centred on overcoming physical inactivity across the country are to benefit from a £5.4m tranche of National Lottery funding from Sport England.
  Sport England gives £12m to National Partners


Sport England has given a boost to grassroots sport with £12m being awarded to specialist organisations which help to get people more active.
  FEATURE: Insight: Sport participation


Sport England’s director of insight, Lisa O’Keefe, asks whether we really understand what young people want from sport
MORE NEWS
HUM2N opens longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
KX Chelsea invests £15 million to upgrade its wellness offering
Premium London health club, KX Chelsea, will imminently unveil its most significant redevelopment since its launch in 2002 to create an integrated wellness model combining training, recovery and relaxation.
Researchers identify a drug which reduces muscle loss when using GLP-1 medications
Researchers in the US have identified an antibody which could greatly reduce the loss of lean muscle mass in people who are taking weight-loss medications.
Peloton signals potential move into reformer Pilates with Skop acquisition
Peloton has made the strategic acquisition of the Pilates start-up, Skōp, to support the expansion of its strength ecosystem.
+ More news   
LATEST JOBS
GP Exercise Referral Instructor
Everyone Active
Salary: £33,000pa + benefits
Job location: Harrow, Middlesex , United Kingdom
Self Employed Personal Trainer
Everyone Active
Salary: Competitive
Job location: Enderby
+ More jobs  

FEATURED SUPPLIERS

Elevate 2026 to mark 10-year anniversary with biggest ever waterfront drinks reception
Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming the event’s largest-ever drinks reception as registrations continue to run more than 10% ahead of last year. [more...]

W3Fit EMEA celebrates its fifth anniversary
Celebrating its milestone 5th anniversary, W3Fit EMEA returns in 2026 with an unmissable gathering of the Health & Fitness industry’s most influential leaders. [more...]
+ More featured suppliers  
COMPANY PROFILES
ukactive

ukactive is the UK’s leading trade body for the physical activity sector, bringing together more tha [more...]
Alliance Leisure

Alliance Leisure Services was specifically established to respond to the changing development need [more...]
+ More profiles  
CATALOGUE GALLERY
 
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

09-12 Jun 2026

W3Spa EMEA

Hotel Cascais Miragem Health & Spa, Portugal
13-13 Jun 2026

Global Wellness Day

Worldwide, Various,
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
HCM
LEISURE OPPORTUNITIES
HEALTH CLUB HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs    News   Products   Magazine
NEWS
Swimming, gym and sports participation numbers slide in Sport England survey
POSTED 11 Jun 2015 . BY Jak Phillips
Empty swimming pools are becoming a more common sight, the Sport England figures show Credit: Shutterstock.com
The number of people engaged in regular physical activity in England fell 1.4 per cent between October 2014 to March 2015, with swimming and fitness suffering the largest exoduses.

The latest figures from Sport England’s Active People Survey show the number of people doing “some kind of sport once a week, every week” fell to 15.5 million – 222,000 fewer than six months ago.

Despite being the most popular participation sport in England – with more than 2.5 million adults taking part in 30 minutes of moderate intensity swimming at least once a week – swimming was once again the standout casualty. The figures showed 144,200 fewer people taking to the pool in the last six months and 390,700 in the last year. The long term trend is also concerning, with 729,000 people stopping swimming in the last decade.

“These are really disappointing results. This is especially the case for swimming, where a serious, long-term decline needs to be reversed,” said Sport England CEO Jennie Price.

“Whilst we’ve seen the number of people playing sport increase by 1.4 million since we won the right to host the London 2012 Games, these results highlight that our current investment model has delivered all the growth available in the traditional markets for sport.”

The other significant drop was seen in what Sport England defines as the ‘keepfit and gym sector’, which saw a drop of 153,000 – the first dip in numbers since the organisation began counting in 2005.

Sport England said changing tastes in the “traditionally buoyant” gym sector were to blame, with the number of people doing aerobic style classes declining, while high-intensity pilates and yoga continue to grow in popularity.

Sports Minister Tracey Crouch pledged to take action in light of the poor figures, with plans to deliver a new strategy for sport "as a matter of urgency".

"It's not the return we expect to see for a large investment of public money,” said Crouch.

"A significant amount of public funding has been invested in sport in the last decade, but the results simply aren't good enough."

There were some causes for cheer, however, with running, tennis and basketball all recording notable increases in participation over the six-month period.
RELATED STORIES
Sport England launches Use Our School online resource


Sport England has launched a new online resource as part of a strategy to get more schools to open up their sports facilities for community use.
Sport England sets sights on tackling inactivity with £5.4m investment


Schemes centred on overcoming physical inactivity across the country are to benefit from a £5.4m tranche of National Lottery funding from Sport England.
Sport England gives £12m to National Partners


Sport England has given a boost to grassroots sport with £12m being awarded to specialist organisations which help to get people more active.
FEATURE: Insight: Sport participation


Sport England’s director of insight, Lisa O’Keefe, asks whether we really understand what young people want from sport
MORE NEWS
HUM2N opens longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
KX Chelsea invests £15 million to upgrade its wellness offering
Premium London health club, KX Chelsea, will imminently unveil its most significant redevelopment since its launch in 2002 to create an integrated wellness model combining training, recovery and relaxation.
Researchers identify a drug which reduces muscle loss when using GLP-1 medications
Researchers in the US have identified an antibody which could greatly reduce the loss of lean muscle mass in people who are taking weight-loss medications.
Peloton signals potential move into reformer Pilates with Skop acquisition
Peloton has made the strategic acquisition of the Pilates start-up, Skōp, to support the expansion of its strength ecosystem.
Crunch Fitness creates more affordable reformer Pilates concept
Crunch Fitness has announced the launch of Crunch Reform Pilates – its own reformer concept designed to bring this fast growing, but rather expensive, modality into the mainstream.
As the 20th State of the Industry Report is released, LeisureDB rebrands to Evolve
The 20th State of the Industry Report reveals a resilient, expanding and competitive sector, the importance of differentiation and the ongoing challenge of tackling inequalities.
+ More news   
 
FEATURED SUPPLIERS

Elevate 2026 to mark 10-year anniversary with biggest ever waterfront drinks reception
Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming the event’s largest-ever drinks reception as registrations continue to run more than 10% ahead of last year. [more...]

W3Fit EMEA celebrates its fifth anniversary
Celebrating its milestone 5th anniversary, W3Fit EMEA returns in 2026 with an unmissable gathering of the Health & Fitness industry’s most influential leaders. [more...]
+ More featured suppliers  
COMPANY PROFILES
ukactive

ukactive is the UK’s leading trade body for the physical activity sector, bringing together more tha [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

09-12 Jun 2026

W3Spa EMEA

Hotel Cascais Miragem Health & Spa, Portugal
13-13 Jun 2026

Global Wellness Day

Worldwide, Various,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS