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Dreamworld reaches deal with ABC Kids for revamped children's attraction
POSTED 20 May 2015 . BY Tom Anstey
Rebranded ABC Kids World, the Wiggles section will undergo a complete overhaul and extension Credit: Dreamworld
Dreamworld theme park on Australia’s Gold Coast has announced plans to rebrand its Wiggles World kids section to include ABC Kids IP’s including Bananas in Pyjamas, Play School, and Giggle and Hoot.

Rebranded ABC Kids World, the Wiggles section will undergo a complete overhaul and extension, featuring several attractions themed around the IPs, including ride manufacturer Zamperla’s Jumpin’ Star and a Bananas in Pyjamas children’s maze.

“Dreamworld is an iconic trusted brand within the Australian community, as is the ABC Kids brand,” said Dreamworld CEO Craig Davidson. “We offer a great opportunity in this new partnership globally through our strong presence internationally both as children’s content and a major tourist destination, the perfect partnership.”

The new attraction is due to open on 27 June with work currently underway to revamp and expand the area.
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NEWS
Dreamworld reaches deal with ABC Kids for revamped children's attraction
POSTED 20 May 2015 . BY Tom Anstey
Rebranded ABC Kids World, the Wiggles section will undergo a complete overhaul and extension Credit: Dreamworld
Dreamworld theme park on Australia’s Gold Coast has announced plans to rebrand its Wiggles World kids section to include ABC Kids IP’s including Bananas in Pyjamas, Play School, and Giggle and Hoot.

Rebranded ABC Kids World, the Wiggles section will undergo a complete overhaul and extension, featuring several attractions themed around the IPs, including ride manufacturer Zamperla’s Jumpin’ Star and a Bananas in Pyjamas children’s maze.

“Dreamworld is an iconic trusted brand within the Australian community, as is the ABC Kids brand,” said Dreamworld CEO Craig Davidson. “We offer a great opportunity in this new partnership globally through our strong presence internationally both as children’s content and a major tourist destination, the perfect partnership.”

The new attraction is due to open on 27 June with work currently underway to revamp and expand the area.
RELATED STORIES
Mini Mayor campaign is child’s play for Australian theme park


Australian theme park Dreamworld is on the hunt for its first ever Mini Mayor to offer expert insight into what makes kids happy.
Indigenous theme park attraction launched in Australia


Australia’s first dedicated indigenous theme park attraction has opened at Dreamworld on the Gold Coast, offering visitors a unique insight Aboriginal and Torres Strait Islander culture.
Australian theme park Dreamworld to open indigenous walk-through experience in December


Australian Gold Coast theme park Dreamworld is set to introduce a new themed experience in December, with the Dreamworld Corroboree providing visitors with an interactive walk-through celebrating Aboriginal and Torres Strait Islander culture, wildlife and stories.
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Global group exercise specialist, Les Mills, is inviting operators to sign up to its Workout for the World event on 20 June, in support of UNICEF.
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KX Chelsea invests £15 million to upgrade its wellness offering
Premium London health club, KX Chelsea, will imminently unveil its most significant redevelopment since its launch in 2002 to create an integrated wellness model combining training, recovery and relaxation.
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