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ukactive’s Steven Ward welcomes medical support for ‘prevention over cure’
POSTED 20 May 2015 . BY Jak Phillips
Steven Ward recently took over the reins at the physical activity sector body
A call from the Academy of Medical Royal Colleges (AMRC) for an end to over-zealous clinical interventions by doctors has been praised by ukactive executive director Steven Ward as a step in the right direction towards the use of physical activity as a frontline treatment.

The recent AMRC editorial, published in the BMJ, outlined a new initiative called Choosing Wisely, which aims to limit the amount of ‘expensive’ and ‘potentially harmful’ prescriptions and treatments used to treat patients based on a minimal evidence base. The authors say the current NHS system is skewed towards action for action’s sake, when often “doing nothing might be the favourable option.”

“A culture of ‘more is better,’ where the onus is on doctors to “do something” at each consultation has bred unbalanced decision making,” wrote the authors.

“This has resulted in patients sometimes being offered treatments that have only minor benefit and minimal evidence, despite the potential for substantial harm and expense.”

Although the article doesn’t explicitly cite exercise as a solution, Ward believes the support for alternatives to clinical intervention will offer encouragement to physical activity advocates. It follows a landmark Health Select Committee report in which Dr Sarah Wollaston MP called on medical professionals to harness the “extraordinary benefits of exercise in improving physical and mental health” to prioritise prevention as a public health strategy.

These sentiments were echoed by Ward, who said it is vital that the public health system tackles the root causes of issues, rather than simply seeking to treat them.

“ukactive welcomes this latest paper as a clear indication that the medical community are reading from the same page when it comes to preventative treatments, such as getting the nation moving rather than jumping straight for the clinical option,” Ward told Health Club Management.

“As we have seen with our own Let’s Get Moving service, simple changes in lifestyle – just moving more – have the power to radically re-define the healthcare landscape. Clinicians are a vital partner in calling on government to prioritise these types of intervention.”
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ukactive is calling on existing members to apply for its newly-formed Membership Council as the physical activity sector body continues to restructure following its governance review.
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NEWS
ukactive’s Steven Ward welcomes medical support for ‘prevention over cure’
POSTED 20 May 2015 . BY Jak Phillips
Steven Ward recently took over the reins at the physical activity sector body
A call from the Academy of Medical Royal Colleges (AMRC) for an end to over-zealous clinical interventions by doctors has been praised by ukactive executive director Steven Ward as a step in the right direction towards the use of physical activity as a frontline treatment.

The recent AMRC editorial, published in the BMJ, outlined a new initiative called Choosing Wisely, which aims to limit the amount of ‘expensive’ and ‘potentially harmful’ prescriptions and treatments used to treat patients based on a minimal evidence base. The authors say the current NHS system is skewed towards action for action’s sake, when often “doing nothing might be the favourable option.”

“A culture of ‘more is better,’ where the onus is on doctors to “do something” at each consultation has bred unbalanced decision making,” wrote the authors.

“This has resulted in patients sometimes being offered treatments that have only minor benefit and minimal evidence, despite the potential for substantial harm and expense.”

Although the article doesn’t explicitly cite exercise as a solution, Ward believes the support for alternatives to clinical intervention will offer encouragement to physical activity advocates. It follows a landmark Health Select Committee report in which Dr Sarah Wollaston MP called on medical professionals to harness the “extraordinary benefits of exercise in improving physical and mental health” to prioritise prevention as a public health strategy.

These sentiments were echoed by Ward, who said it is vital that the public health system tackles the root causes of issues, rather than simply seeking to treat them.

“ukactive welcomes this latest paper as a clear indication that the medical community are reading from the same page when it comes to preventative treatments, such as getting the nation moving rather than jumping straight for the clinical option,” Ward told Health Club Management.

“As we have seen with our own Let’s Get Moving service, simple changes in lifestyle – just moving more – have the power to radically re-define the healthcare landscape. Clinicians are a vital partner in calling on government to prioritise these types of intervention.”
RELATED STORIES
Virgin Active's Matt Merrick and GLL's Mark Sesnan win ukactive Board seats


Virgin Active European COO Matt Merrick and GLL managing director Mark Sesnan have won seats on the new-look ukactive Board of Directors following a high-profile election.
National Fitness Day 2015 sets sights on school participation


This year’s National Fitness Day – the largest celebration of physical activity in the UK – will see schools included in the initiative for the first time as organiser ukactive targets a bigger and better event than ever before.
ukactive’s Steven Ward defends treadmills amid concerns over Goldberg death


The new ukactive executive director Steven Ward has spoken out in support of treadmills, following a slew of headlines questioning their safety in the wake of the tragic death of Silicon Valley executive Dave Goldberg.
ukactive seeks applications for new Membership Council


ukactive is calling on existing members to apply for its newly-formed Membership Council as the physical activity sector body continues to restructure following its governance review.
MORE NEWS
Sector leaders join forces to rally next UK government
More than 200 organisations and athletes in the UK have signed an open letter to party leaders to commit to making the nation the most active in Europe after next month’s General Election.
Total Fitness to launch purpose-built Women’s Gym
Following the success of its first site in Whitefield, Total Fitness is launching a purpose-built Women’s Gym in Wilmslow.
David Beckham and F45 settle out of court – Beckham remains a shareholder
David Beckham and F45 Training have finally settled the breach-of-contract lawsuit around Beckham’s ambassadorial agreement with the boutique fitness franchisor.
Apple adds new Vitals app and training load feature to watchOS 11
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