GO Health seeks to shake up South African health club market
POSTED 19 May 2015 . BY Kath Hudson
GO Health: South Africa's latest health club chain
A forward thinking health club chain launched in South Africa last week, with aims of having 40 clubs operational by 2019.
Co-founded by former Virgin Active COO Rory Sweetlove, the first GO Health club opened its doors on 15 May, at a shopping centre in Northwold.
“GO Health’s mission is to be the model 21st century health club which inspires and empowers people to make exercise part of their everyday life,” says Sweetlove.
When putting together this customer-focused concept, they asked themselves why health clubs had become so expensive, why there was so little choice, and why members should pay for a pool hardly anyone uses.
The team has tried to respond to all of these questions at a competitive monthly price of R259 (£14, $21, €19), a fraction of the cost of established, branded clubs.
The concept includes Technogym fitness equipment, qualified wellness consultants and a bespoke fitness programme via a wellness key and app. The Happy Me Health Bar offering super juices, smoothies, gluten free muffins and salads, is a key part of the holistic experience.
“Fitness is a holistic health philosophy that should stay with members beyond the club and follow them into their lives,” says Sweetlove.
Les Mills has launched a reformer Pilates workout. The 45-minute workout blends traditional
reformer movements and more contemporary exercises, choreographed to music.
According to research which tracked more than 147,000 people for 30 years, 90-120 minutes
of strength training a week may deliver some of the biggest long-term health rewards.
Panatta brought together four of the most influential figures in bodybuilding history on the
stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]
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GO Health seeks to shake up South African health club market
POSTED 19 May 2015 . BY Kath Hudson
GO Health: South Africa's latest health club chain
A forward thinking health club chain launched in South Africa last week, with aims of having 40 clubs operational by 2019.
Co-founded by former Virgin Active COO Rory Sweetlove, the first GO Health club opened its doors on 15 May, at a shopping centre in Northwold.
“GO Health’s mission is to be the model 21st century health club which inspires and empowers people to make exercise part of their everyday life,” says Sweetlove.
When putting together this customer-focused concept, they asked themselves why health clubs had become so expensive, why there was so little choice, and why members should pay for a pool hardly anyone uses.
The team has tried to respond to all of these questions at a competitive monthly price of R259 (£14, $21, €19), a fraction of the cost of established, branded clubs.
The concept includes Technogym fitness equipment, qualified wellness consultants and a bespoke fitness programme via a wellness key and app. The Happy Me Health Bar offering super juices, smoothies, gluten free muffins and salads, is a key part of the holistic experience.
“Fitness is a holistic health philosophy that should stay with members beyond the club and follow them into their lives,” says Sweetlove.
Les Mills has launched a reformer Pilates workout. The 45-minute workout blends traditional
reformer movements and more contemporary exercises, choreographed to music.
According to research which tracked more than 147,000 people for 30 years, 90-120 minutes
of strength training a week may deliver some of the biggest long-term health rewards.
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity
guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's
physical activity recommendations and placing greater emphasis on strength, balance, reducing
sedentary behaviour and, for the first time, supporting people taking weight loss medications.
Places Leisure has exchanged contracts to build and operate a flagship £60m water and leisure
destination on behalf of Basingstoke and Deane Borough Council.
Panatta brought together four of the most influential figures in bodybuilding history on the
stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]
+ More featured suppliers
COMPANY PROFILES
Alliance Leisure Alliance Leisure Services was specifically
established to respond to the changing
development need [more...]
