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NEWS
Spanish chain DiR rolls out 'a la carte' concept
POSTED 22 May 2015 . BY Kath Hudson
A broad choice of membership options are on offer at DiR
After a successful trial at one club, Barcelona-based health club chain DiR has now converted a total of 13 of its 17 gyms to “à la carte”.

This flexible model allows the clubs to offer both mid-range and low cost memberships. Members only pay for the facilities and services they use – a concept that has already been embraced by more than 4,000 members.

This initiative allows the clubs to offer a low cost membership, of €25 (US$28, £18) to use just the fitness area and virtual classes. Any extra services, including pool or changing room use, can be added on demand.

The system has been made possible by a €3m (US$3.4m, £2.2m) technology investment, which utilises fingerprint and face recognition plus touch screens to hire additional services. The extra services are then paid for directly from the member’s bank account.

CEO and founder, Ramon Canela, says: “In catering or automative industries, consumers can choose a la carte, so why shouldn’t we also apply it to fitness?”
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Les Mills launches reformer Pilates workout
Les Mills has launched a reformer Pilates workout. The 45-minute workout blends traditional reformer movements and more contemporary exercises, choreographed to music. 
HCM Invest opens applications for pitching slots
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026.
Researchers find that 90-120 minutes of strength training a week has longevity benefits
According to research which tracked more than 147,000 people for 30 years, 90-120 minutes of strength training a week may deliver some of the biggest long-term health rewards.
Everlast pushes internationally with Dublin site
Everlast Gyms expands its footprint outside of the UK this month with the imminent launch of a club in Dublin.
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Jobs    News   Products   Magazine
NEWS
Spanish chain DiR rolls out 'a la carte' concept
POSTED 22 May 2015 . BY Kath Hudson
A broad choice of membership options are on offer at DiR
After a successful trial at one club, Barcelona-based health club chain DiR has now converted a total of 13 of its 17 gyms to “à la carte”.

This flexible model allows the clubs to offer both mid-range and low cost memberships. Members only pay for the facilities and services they use – a concept that has already been embraced by more than 4,000 members.

This initiative allows the clubs to offer a low cost membership, of €25 (US$28, £18) to use just the fitness area and virtual classes. Any extra services, including pool or changing room use, can be added on demand.

The system has been made possible by a €3m (US$3.4m, £2.2m) technology investment, which utilises fingerprint and face recognition plus touch screens to hire additional services. The extra services are then paid for directly from the member’s bank account.

CEO and founder, Ramon Canela, says: “In catering or automative industries, consumers can choose a la carte, so why shouldn’t we also apply it to fitness?”
MORE NEWS
Les Mills launches reformer Pilates workout
Les Mills has launched a reformer Pilates workout. The 45-minute workout blends traditional reformer movements and more contemporary exercises, choreographed to music. 
HCM Invest opens applications for pitching slots
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026.
Researchers find that 90-120 minutes of strength training a week has longevity benefits
According to research which tracked more than 147,000 people for 30 years, 90-120 minutes of strength training a week may deliver some of the biggest long-term health rewards.
Everlast pushes internationally with Dublin site
Everlast Gyms expands its footprint outside of the UK this month with the imminent launch of a club in Dublin.
UK updates physical activity guidelines with focus on daily movement
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's physical activity recommendations and placing greater emphasis on strength, balance, reducing sedentary behaviour and, for the first time, supporting people taking weight loss medications.
Places Leisure is working with Roberts Limbrick to build £60m wellness flagship in Basingstoke
Places Leisure has exchanged contracts to build and operate a flagship £60m water and leisure destination on behalf of Basingstoke and Deane Borough Council.
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Legends never die: four legends, four philosophies of life
Panatta brought together four of the most influential figures in bodybuilding history on the stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]

Introducing a new era of Nautilus Leverage
Strength training has never been more important for member retention, facility differentiation and long-term commercial success. [more...]
+ More featured suppliers  
COMPANY PROFILES
ukactive

ukactive is the UK’s leading trade body for the physical activity sector, bringing together more tha [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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