Bugs Bunny, Daffy Duck and the entire Looney Tunes gang could soon be putting UK kids through their paces as part of a new collaboration between Warner Bros. Consumer Products UK and Ireland (WBCP) and Fit for Sport.
Following its recent tie-up
with the Power Rangers brand, the child activity provider has now teamed up with another popular IP to support its quest of getting youngsters moving.
From Easter, Fit for Sport will be bringing Looney Tunes-themed sports, games and even the beloved characters themselves to more than 250,000 children at 80 Activity Camps during school holidays across the country.
From working up a healthy sweat like the Tasmanian Devil, to hopping through circuits like Bugs Bunny, Fit for Sport hopes to encourage more youngsters to get excited about fitness by incorporating the timeless characters into their activities.
“The best way to get kids moving is to make it fun, and the Looney Tunes will help us to inspire even more children to enjoy physical activity,” said Fit for Sport founder and CEO Dean Horridge.
“We know kids need at least 60 minutes of physical activity each day to be healthy, activity camps in the school holidays are a perfect way to get children engaged and active whilst having fun.”
The announcement comes just weeks after Fit for Sport bolstered its UK footprint through a deal with Active Nation, which will see Activity Camps delivered at the operator’s leisure venues across Chorley, Southampton, Derbyshire and Lincoln.
The Looney Tunes Fit for Sport Activity Camps will launch in Easter 2015, and continue during half terms and the summer holidays at leisure centres and schools throughout the country.
“Warner Bros. Consumer Products has a long history of promoting active lifestyles for children and we’re looking forward to working with Fit for Sport to encourage kids to get – and stay – fit,” said WBCP UK general manager, Preston Kevin Lewis.
“Children the world over adore the Looney Tunes characters and stories, so this partnership is an obvious fit for us in the UK and we hope it encourages even more children to get excited about keeping active.”
