Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs   News   Features   Products   Magazine      Advertise  
NEWS
Atlantic City's Steel Pier and Boardwalk undergoing major revamp to draw non-gambling tourists
POSTED 24 Feb 2015 . BY Tom Anstey
Purchased by the Catanoso family in 2011, the Steel Pier is currently undergoing a US$100m renovation Credit: Shutterstock.com
In the wake of the loss of four of its 12 casinos, Atlantic City is continuing to push for new, non-gambling attractions in a complete rebranding of the city. The latest redevelopment plans include a beachfront giant Ferris wheel and zip line, restaurants, an extension of the Steel Pier and a rebuilt Boardwalk.

The city’s Casino Reinvestment Development Authority has approved the projects in an attempt to make its tourism-centred economy less dependent on the gambling industry.

The 205ft (62.5m) high observation wheel – estimated to cost around US$12m (€10.6m, £7.8m) and designed by Italian manufacturer Technical Park – will have climate-controlled cars and the zip line ride. The 31,500sq ft (2,900sq m) pier extension will accommodate the new development. The Casino Reinvestment Development Authority has provided a US$4m (€3.5m, £2.6m) loan for the project, which is expected to open by the end of this quarter.

Purchased by the Catanoso family in 2011, the Steel Pier is currently undergoing a US$100m (€88m, £65m) renovation, which is creating new rides and restoring some of its heritage attractions. Las Vegas-based architect Paul Steelman is handling the refurbishment.

The planned Boardwalk expansion to support the wheel is due to start by April. The attraction is expected to draw around 500,000 visitors annually.

Atlantic City also looked to be getting a new waterpark development on the site of one of its bankrupt casinos, but complications arose over the sale, which has cast major doubt over the deal going through.
PROJECT PROFILE:

Steel Pier revamp
The city’s Casino Reinvestment Development Authority has approved the projects in an attempt to make its tourism-centred economy less dependant on the gambling industry. The 205ft (62.5m) -high observation wheel – estimated to cost around US$12m (€10.6m, £7.8m) and designed by Italian manufacturer Technical Park – will have climate-controlled cars and the zipline ride. The 31,500sq ft (2,900sq m) pier extension will accommodate the new development. The Steel Pier is currently undergoing a US$100m renovation, which is creating new rides and restoring some of its heritage attractions. Las Vegas-based architect Paul Steelman is handling the renovation

Location: Atlantic City , United States
Budget: US$100m

RELATED STORIES
  Atlantic City waterpark deal hanging by a thread after complications arise


Plans to build a mega resort centred around a giant waterpark on the site of a former US$2.4bn (€2bn, £1.6bn) casino have hit a major stumbling block after the lawyer representing the buyer of the bankrupt Revel Casino in Atlantic City said his client would miss a midnight 16 February deadline to complete the purchase.
  Bankrupt casino to be transformed into waterpark mega resort


A former casino and hotel in Atlantic City, New Jersey, will be transformed into a mega resort centred around a waterpark and gambling facilities, with a high- speed ferry service linking it to Manhattan.
MORE NEWS
Les Mills calls on the industry to support UNICEF
Global group exercise specialist, Les Mills, is inviting operators to sign up to its Workout for the World event on 20 June, in support of UNICEF.
HUM2N opens longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
KX Chelsea invests £15 million to upgrade its wellness offering
Premium London health club, KX Chelsea, will imminently unveil its most significant redevelopment since its launch in 2002 to create an integrated wellness model combining training, recovery and relaxation.
Researchers identify a drug which reduces muscle loss when using GLP-1 medications
Researchers in the US have identified an antibody which could greatly reduce the loss of lean muscle mass in people who are taking weight-loss medications.
+ More news   
LATEST JOBS
GP Exercise Referral Instructor
Everyone Active
Salary: £33,000pa + benefits
Job location: Harrow, Middlesex , United Kingdom
Self Employed Personal Trainer
Everyone Active
Salary: Competitive
Job location: Enderby
+ More jobs  

FEATURED SUPPLIERS

CoverMe extends matching service to personal training, rewriting how members and personal trainers connect
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal training platform that connects the right personal trainer to the right client in under 10 seconds. [more...]

Supporting long-term health: why whole body vibration belongs in clinical settings
As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay active, independent and feeling good for longer. [more...]
+ More featured suppliers  
COMPANY PROFILES
PSLT Ltd

PSLT Fitness Solutions manufacture, remanufacture and buy back commercial gym equipment. [more...]
Life Fitness/Hammer Strength

Life Fitness / Hammer Strength works with some of the world’s most recognised hospitality brands, su [more...]
+ More profiles  
CATALOGUE GALLERY
 
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

15-18 Jun 2026

HLTH Europe

RAI Convention Centre, Amsterdam, Netherlands
17-18 Jun 2026

Elevate London

Excel London, London, United Kingdom
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
HCM
LEISURE OPPORTUNITIES
HEALTH CLUB HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs    News   Products   Magazine
NEWS
Atlantic City's Steel Pier and Boardwalk undergoing major revamp to draw non-gambling tourists
POSTED 24 Feb 2015 . BY Tom Anstey
Purchased by the Catanoso family in 2011, the Steel Pier is currently undergoing a US$100m renovation Credit: Shutterstock.com
In the wake of the loss of four of its 12 casinos, Atlantic City is continuing to push for new, non-gambling attractions in a complete rebranding of the city. The latest redevelopment plans include a beachfront giant Ferris wheel and zip line, restaurants, an extension of the Steel Pier and a rebuilt Boardwalk.

The city’s Casino Reinvestment Development Authority has approved the projects in an attempt to make its tourism-centred economy less dependent on the gambling industry.

The 205ft (62.5m) high observation wheel – estimated to cost around US$12m (€10.6m, £7.8m) and designed by Italian manufacturer Technical Park – will have climate-controlled cars and the zip line ride. The 31,500sq ft (2,900sq m) pier extension will accommodate the new development. The Casino Reinvestment Development Authority has provided a US$4m (€3.5m, £2.6m) loan for the project, which is expected to open by the end of this quarter.

Purchased by the Catanoso family in 2011, the Steel Pier is currently undergoing a US$100m (€88m, £65m) renovation, which is creating new rides and restoring some of its heritage attractions. Las Vegas-based architect Paul Steelman is handling the refurbishment.

The planned Boardwalk expansion to support the wheel is due to start by April. The attraction is expected to draw around 500,000 visitors annually.

Atlantic City also looked to be getting a new waterpark development on the site of one of its bankrupt casinos, but complications arose over the sale, which has cast major doubt over the deal going through.
RELATED STORIES
Atlantic City waterpark deal hanging by a thread after complications arise


Plans to build a mega resort centred around a giant waterpark on the site of a former US$2.4bn (€2bn, £1.6bn) casino have hit a major stumbling block after the lawyer representing the buyer of the bankrupt Revel Casino in Atlantic City said his client would miss a midnight 16 February deadline to complete the purchase.
Bankrupt casino to be transformed into waterpark mega resort


A former casino and hotel in Atlantic City, New Jersey, will be transformed into a mega resort centred around a waterpark and gambling facilities, with a high- speed ferry service linking it to Manhattan.
MORE NEWS
Les Mills calls on the industry to support UNICEF
Global group exercise specialist, Les Mills, is inviting operators to sign up to its Workout for the World event on 20 June, in support of UNICEF.
HUM2N opens longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
KX Chelsea invests £15 million to upgrade its wellness offering
Premium London health club, KX Chelsea, will imminently unveil its most significant redevelopment since its launch in 2002 to create an integrated wellness model combining training, recovery and relaxation.
Researchers identify a drug which reduces muscle loss when using GLP-1 medications
Researchers in the US have identified an antibody which could greatly reduce the loss of lean muscle mass in people who are taking weight-loss medications.
Peloton signals potential move into reformer Pilates with Skop acquisition
Peloton has made the strategic acquisition of the Pilates start-up, Skōp, to support the expansion of its strength ecosystem.
Crunch Fitness creates more affordable reformer Pilates concept
Crunch Fitness has announced the launch of Crunch Reform Pilates – its own reformer concept designed to bring this fast growing, but rather expensive, modality into the mainstream.
+ More news   
 
FEATURED SUPPLIERS

CoverMe extends matching service to personal training, rewriting how members and personal trainers connect
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal training platform that connects the right personal trainer to the right client in under 10 seconds. [more...]

Supporting long-term health: why whole body vibration belongs in clinical settings
As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay active, independent and feeling good for longer. [more...]
+ More featured suppliers  
COMPANY PROFILES
PSLT Ltd

PSLT Fitness Solutions manufacture, remanufacture and buy back commercial gym equipment. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

15-18 Jun 2026

HLTH Europe

RAI Convention Centre, Amsterdam, Netherlands
17-18 Jun 2026

Elevate London

Excel London, London, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS