Wearable technology pioneers will launch the next generation of sports and fitness devices at next month’s Wearable Technology Show, which takes place from 10-11 March at ExCeL in London.

More than 100 technology innovators from across the world will exhibit at the event, with many launching wearable devices to a UK audience for the very first time. New releases are expected from firms such as Ducere and MYZONE, while famous fitness tracker specialists such as Jawbone and Misfit will also be exhibiting.

“The sports and fitness market is a multi billion dollar industry and athletes – amateur and professional – are traditionally early adopters, which is why wearable technology for this sector is advancing so rapidly and is so exciting for both developers and end users,” said Wearable Technology Show COO John Weir.

“In addition to showcasing the latest products being developed for this market, we are also hosting a fascinating Sports Performance conference track, featuring speakers from companies including LG and Mclaren Applied Technologies and debating topics such as innovation, performance and tracking.”

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