David Lloyd Leisure (DLL) has launched a new gym transformation programme, which will see innovative design, technology and ‘best-in-class’ equipment installed at a number of clubs in its 91-strong network.
The TDR Capital-owned gym chain has incorporated the concept at its flagship Chigwell club, which recently received a £3.4m facilities upgrade. The revamped gym is piloting tablets and iMacs for members to access tailor-made exercise programmes, helping them keep on track with their fitness goals either in club, at home or on the go. Other features include touch-screens demonstrating
instructional exercise videos aimed at maximising workout efficiency.
The gym also boasts a remodelled layout, designed to activate members’ senses and featuring designated exercise zones covering functional training; sports performance; strength; cardio; stretch and a community zone.
The range of equipment in the gym is devised based on scientific evaluation of member demand for certain products and actual usage of equipment during peak and non-peak periods. Life Fitness is the lead supplier for the gym as part of its four-year supply contract with DLL worth £12m. The new suite of machines also includes kit from Precor, Octane, eSpinner Max Rack, Power Plate, BILT by Agassi & Reyes, SYNRGY360, Star Trac, Trixter, WaterRower, Wattbike and Woodway Curve.
The ongoing gym innovation project so far encompasses 13 gym sites – at an investment of £6m – and will continue across sites within the group’s portfolio of 81 UK clubs and 10 in Europe. In addition, DLL is ploughing £50 million into its estate to upgrade clubs and general facilities.
DLL chief executive Scott Lloyd said: “The Chigwell installation showcases significant advances in design and the most comprehensive range of market-leading equipment, supported by technology that recognises our members are leading increasingly connected lives.
”DLL is always looking to invest in new, innovative and exciting facilities, products and programmes for our members, as their needs continue to evolve.”
