Irene Forte and her sister Lydia, who helped with the spa’s Nourish offering
Irene Forte quite literally grew up in the hotel business – her father is the famous hotelier Sir Rocco Forte, her aunt is renowned hotel interior designer Olga Polizzi and her cousin is hotelier Alex Polizzi who also presents UK TV series The Hotel Inspector.
Now, aged 27, Forte has developed the group’s first brand-wide spa concept, Rocco Forte Spas, which has just rolled out across its 10 luxury properties in Europe.
“We had very nice individual spas, but we had no overall unified concept,” says Forte. “And there was no health and fitness aspect. I saw a real gap there.”
She set out to create a concept that would work for existing spas – which include its flagship 4,000sqm spa in Sicily, Brown’s Hotel in London or the Hotel Astoria in St Petersburg. While each spa will incorporate local flavours through decor and nutrition – a crucial part of the concept – the rituals and branded skincare will remain consistent throughout.
The Rocco Forte spa concept combines spa treatments (Rocco Forte Rituals) with food (Rocco Forte Nourish) and in-house beauty products (Forte Organics) as well as Rocco Forte Fitness.
“I really like having a simple and clear concept,” says Forte. “We have four notions, which are easily understandable for guests. We can also continue build upon them.”
While Forte headed up the development of the spa concept, she also benefitted from the insight of her aunt, sister and father – with each family member playing to his or her strengths and interests.
Forte worked with her sister Lydia – just two years older than herself, and the bar and restaurant development manager for Rocco Forte – to create Rocco Forte Nourish. This involves using area chefs and nutritionists for local cuisine, as well as changing the minibar selections and offering a healthy corner at breakfast, with choices like sugar-free almond or soya milk and granola.
“It was the first project we worked on together,” says Forte. “It was quite good to do something together and I think our Nourish element really stands out.”
Irene Forte, brand manager for Rocco Forte Hotels, says developing the spa concept was a huge project
As healthcare continues to shift towards prevention, there’s a growing focus on helping
people stay active, independent and feeling good for longer. [more...]
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an
on-demand personal training platform that connects the right personal trainer to the right
client in under 10 seconds. [more...]
Irene Forte and her sister Lydia, who helped with the spa’s Nourish offering
Irene Forte quite literally grew up in the hotel business – her father is the famous hotelier Sir Rocco Forte, her aunt is renowned hotel interior designer Olga Polizzi and her cousin is hotelier Alex Polizzi who also presents UK TV series The Hotel Inspector.
Now, aged 27, Forte has developed the group’s first brand-wide spa concept, Rocco Forte Spas, which has just rolled out across its 10 luxury properties in Europe.
“We had very nice individual spas, but we had no overall unified concept,” says Forte. “And there was no health and fitness aspect. I saw a real gap there.”
She set out to create a concept that would work for existing spas – which include its flagship 4,000sqm spa in Sicily, Brown’s Hotel in London or the Hotel Astoria in St Petersburg. While each spa will incorporate local flavours through decor and nutrition – a crucial part of the concept – the rituals and branded skincare will remain consistent throughout.
The Rocco Forte spa concept combines spa treatments (Rocco Forte Rituals) with food (Rocco Forte Nourish) and in-house beauty products (Forte Organics) as well as Rocco Forte Fitness.
“I really like having a simple and clear concept,” says Forte. “We have four notions, which are easily understandable for guests. We can also continue build upon them.”
While Forte headed up the development of the spa concept, she also benefitted from the insight of her aunt, sister and father – with each family member playing to his or her strengths and interests.
Forte worked with her sister Lydia – just two years older than herself, and the bar and restaurant development manager for Rocco Forte – to create Rocco Forte Nourish. This involves using area chefs and nutritionists for local cuisine, as well as changing the minibar selections and offering a healthy corner at breakfast, with choices like sugar-free almond or soya milk and granola.
“It was the first project we worked on together,” says Forte. “It was quite good to do something together and I think our Nourish element really stands out.”
Irene Forte, brand manager for Rocco Forte Hotels, says developing the spa concept was a huge project
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider,
HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
Premium London health club, KX Chelsea, will imminently unveil its most significant
redevelopment since its launch in 2002 to create an integrated wellness model combining
training, recovery and relaxation.
Researchers in the US have identified an antibody which could greatly reduce the loss of lean
muscle mass in people who are taking weight-loss medications.
Crunch Fitness has announced the launch of Crunch Reform Pilates – its own reformer concept
designed to bring this fast growing, but rather expensive, modality into the mainstream.
The 20th State of the Industry Report reveals a resilient, expanding and competitive
sector, the
importance of differentiation and the ongoing challenge of tackling inequalities.
Nuffield Health has told HCM that it takes its responsibilities towards its colleagues seriously
and is committed to meeting all legal obligations after news of a tribunal has made national
headlines.
Technogym has announced the launch of the Run X World Treadmill Championship, the first
world championship for running on connected treadmills over five kilometres.
As healthcare continues to shift towards prevention, there’s a growing focus on helping
people stay active, independent and feeling good for longer. [more...]
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an
on-demand personal training platform that connects the right personal trainer to the right
client in under 10 seconds. [more...]
