Isle of Wight tourism drive to promote island's landscape
POSTED 17 Oct 2014 . BY Tom Anstey
The Isle of Wight will focus on its landscape in an effort to draw more tourists
The Isle of Wight is turning its tourism focus from promoting its ‘Dinosaur Island’ campaign – which has been active for the past two years – to a new campaign putting the Garden Isle’s landscape at the heart of its marketing message.
Led by tourism body Visit Isle of Wight, efforts will be made to promote the island’s parks and gardens, arts, open spaces and local food and drink scene, with garden festivals and horticultural shows – also being explored for a potential large-scale event in 2016.
The campaign will look to target visitors from mainland UK and Europe, with activities hoping to encourage first-time visitors to the island for both short-term breaks and longer holidays.
The marketing and PR activity will be especially geared to attracting mid-week and weekend breaks for visits to hotels and guest houses. The promoters will also aim to improve the Island’s profile as a camping and outdoor activities destination.
The Dinosaur Island campaign has proved a hit for the island, with longer holidays up more than 16 per cent over the summer, while the new campaign is set to kick off during 2015.
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider,
HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
Premium London health club, KX Chelsea, will imminently unveil its most significant
redevelopment since its launch in 2002 to create an integrated wellness model combining
training, recovery and relaxation.
Researchers in the US have identified an antibody which could greatly reduce the loss of lean
muscle mass in people who are taking weight-loss medications.
Elevate is set to celebrate its 10th anniversary in style this June, with organisers
confirming the event’s largest-ever drinks reception as registrations continue to run more
than 10% ahead of last year. [more...]
One of the biggest mistakes the fitness industry still makes is advertising almost
exclusively to people who already look and live like gym members. [more...]
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IndigoFitness
At IndigoFitness, we create intelligent training spaces that elevate fitness facilities across indus [more...]
Isle of Wight tourism drive to promote island's landscape
POSTED 17 Oct 2014 . BY Tom Anstey
The Isle of Wight will focus on its landscape in an effort to draw more tourists
The Isle of Wight is turning its tourism focus from promoting its ‘Dinosaur Island’ campaign – which has been active for the past two years – to a new campaign putting the Garden Isle’s landscape at the heart of its marketing message.
Led by tourism body Visit Isle of Wight, efforts will be made to promote the island’s parks and gardens, arts, open spaces and local food and drink scene, with garden festivals and horticultural shows – also being explored for a potential large-scale event in 2016.
The campaign will look to target visitors from mainland UK and Europe, with activities hoping to encourage first-time visitors to the island for both short-term breaks and longer holidays.
The marketing and PR activity will be especially geared to attracting mid-week and weekend breaks for visits to hotels and guest houses. The promoters will also aim to improve the Island’s profile as a camping and outdoor activities destination.
The Dinosaur Island campaign has proved a hit for the island, with longer holidays up more than 16 per cent over the summer, while the new campaign is set to kick off during 2015.
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider,
HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
Premium London health club, KX Chelsea, will imminently unveil its most significant
redevelopment since its launch in 2002 to create an integrated wellness model combining
training, recovery and relaxation.
Researchers in the US have identified an antibody which could greatly reduce the loss of lean
muscle mass in people who are taking weight-loss medications.
Crunch Fitness has announced the launch of Crunch Reform Pilates – its own reformer concept
designed to bring this fast growing, but rather expensive, modality into the mainstream.
Elevate is set to celebrate its 10th anniversary in style this June, with organisers
confirming the event’s largest-ever drinks reception as registrations continue to run more
than 10% ahead of last year. [more...]
One of the biggest mistakes the fitness industry still makes is advertising almost
exclusively to people who already look and live like gym members. [more...]
+ More featured suppliers
COMPANY PROFILES
IndigoFitness At IndigoFitness, we create intelligent training spaces that elevate fitness facilities across indus [more...]
