Sports and health club flooring specialist Pavigym has recruited Alan Cuthbert to operate as its new UK sales director.

Based in Cheshire, Cuthbert will use his 20+ years of experience in the health and fitness industry to drive UK sales, managing the business nationwide and working with existing distributors of Pavigym products.

Prior to his appointment at Spain-based Pavigym, Cuthbert’s roles included 10 years as managing director of an audio visual company – where he provided solutions for the health and fitness, plus leisure and hotel industries – as well as regional sales manager for a company that manufactured and distributed play equipment.

"Pavigym’s longevity in the health and fitness industry is unsurpassed and as a company, they recently celebrated 50 years as the world leader in sports flooring,” said Cuthbert.

“To be part of a company with such fortitude, as well as a great heritage of providing premier products is an exciting prospect. I look forward to developing sales in the UK and spreading the word about Pavigym’s revolutionary range of health and fitness solutions."