Supermarket chain Tesco is to continue its push into the health and fitness market, with a new range of healthy food options in a similar vein to those offered by Weight Watchers and Slimming World.

Having previously paired up with Xercise4Less to offer an instore gym, and later provided a community yoga space at the Tesco Extra store in Watford, the supermarket’s latest incursion comes in the form of low-fat food range My Fit Lifestyle.

Launching initially across 50 stores in London, My Fit Lifestyle zones will be set up in Tesco stores and on its website, with products colour-coded according to five different calorie bands, allowing customers to see which products fit their personal plans.

Products in the range include Thai prawn and rice soup, grapefruit and orange with yoghurt and granola, plus feta and bulgar wheat chickpea salad.

Customers will be encouraged to sign up to the My Fit Lifestyle eating plan on Tesco.com, where they can list their goals and receive a plan to match, and choose meals to fit with their plan.

“We know our customers are looking for us to help them lead healthier lives and My Fit lifestyle is another sign of our commitment to help shoppers live more healthily,” said Jill Easterbrook, chief customer officer at Tesco.
“By combining fresh, healthy, delicious meals with a personal eating plan, we can support our customers and help them achieve to their health and well-being goals.”

As part of its wider health and wellbeing push, Tesco recently partnered with Nuffield Health Wellbeing to arrange corporate health assessments for its senior managers nationwide. To read the full story – and an exclusive interview with Nuffield Health Wellbeing MD Dr Andrew Jones – from the May 2014 edition of Health Club Management magazine, click here.