NEWS
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| D2F Fitness secures exclusive distribution rights to latest Reebok fitness line |
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| POSTED 19 Jun 2014 . BY Jak Phillips |
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The range consists of over 90 products, including the famous Reebok Step, which celebrates its 25th anniversary this year
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Global fitness supplier RFE International has granted exclusive UK distribution rights of the new Reebok Professional line of fitness equipment to D2F Fitness.
RFE group marketing director Daniel Allinson told Health Club Management that rather than having a fixed time period, the contract is ongoing and performance-based. He was unable to reveal the financial terms of the deal.
The latest range of Reebok fitness equipment – produced by RFE – focuses on strength, function, aerobic, yoga, and recovery to offer a comprehensive selection of training apparatus.
From medicine balls to gymballs, and kettlebells to the famous Reebok Step – which celebrates its 25th anniversary this year – the range consists of over 90 products designed to inspire health club members and help them achieve their fitness goals.
UK-based D2F Fitness – which designs, manufactures and installs bespoke functional training solutions to clients including Fitness First, David Lloyd Leisure, GLL and LA fitness – hopes to complement its existing fitness offerings with the new Reebok products to offer a comprehensive range of training options.
Working in partnership will provide our health club partners with a very strong proposition combining Reebok-branded goods with industry leading design, knowledge, and expertise,” said RFE sales director Dean Jackson.
“Our new range of functional training and studio accessories complement the existing D2F Fitness proposition very, very well.
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Reebok and Les Mills kick off five-year partnership
POSTED 12 Feb 2014. BY Jak Phillips
Reebok and Les Mills have officially launched their five-year partnership –
originally announced late last year – with a series of global kick-off events
taking place in locations including Dubai and New Zealand.
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D2F Group - XCUBE
POSTED 22 Aug 2013. BY Dean Fox
Introducing the XCUBE - The bespoke functional training
station designed to facilitate highly innovative group,
individual, PT, performance, sports specific, and general
training programmes.
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| UK updates physical activity guidelines with focus on daily movement |
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| The UK's four Chief Medical Officers have published a refreshed edition of Physical activity
guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's
physical activity recommendations and placing greater emphasis on strength, balance, reducing
sedentary behaviour and, for the first time, supporting people taking weight loss medications. |
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