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Merlin continues Legoland expansion in Boston, US
POSTED 05 Jun 2014 . BY Aimee Nash
The discovery centre is located on Boston’s Assembly Row in Somerville and features interactive Lego experiences, Lego rides and a Lego studios 4D cinema
Merlin Entertainments has opened their twelfth Legoland Discovery Centre in Boston, US, celebrating the opening with Bertie, the IP’s mascot, breaking through an 8ft (2.4m) wall made of Lego bricks.

The 44,000sq ft (4,088sq m) indoor attraction marks the first Lego attraction in Boston, and tickets for the opening weekend were sold out well in advance.

The discovery centre is located on Boston’s Assembly Row in Somerville and features interactive Lego experiences, Lego rides, a Lego studios 4D cinema, Lego factory tour, birthday rooms and the Lego miniland, featuring replicas of Boston landmarks made out of Lego bricks.

General manager, David Gilmore thinks the discovery centre is the most exciting attraction to open in the area this year. “We’re thrilled to finally open our doors and allow Lego fans young and old to indulge in the endless opportunities for creativity, learning and fun within our unique attraction,” he said.

The attraction is geared toward children aged between three and 10 meaning that adults must be accompanied by a child in order to enter. But for the older fans there will be adult-only evening events.

Merlin is the world’s second largest visitor attractions operator and speaking to Attractions Management recently, Merlin CEO Nick Varney said that the company was planning a huge development of its Midway brands, including the Legoland Discovery Centres, Sea Life and Dungeons attractions.

Merlin is also continuing its global roll out of Legoland Discovery Centres its having signed a deal with shopping centre developer Multi to bring the popular attraction to Istanbul.
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Merlin Entertainments has today (30 June) unveiled plans for a high-profile development in the world’s second biggest theme park market, with the launch of its first Legoland in Japan.
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Merlin Entertainments and Osaka Aquarium Kaiyukan in Japan have announced plans today (23 July) to open a new Legoland Discovery Centre in Tempozan Market Place Mall, Osaka.
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Jobs    News   Products   Magazine
NEWS
Merlin continues Legoland expansion in Boston, US
POSTED 05 Jun 2014 . BY Aimee Nash
The discovery centre is located on Boston’s Assembly Row in Somerville and features interactive Lego experiences, Lego rides and a Lego studios 4D cinema
Merlin Entertainments has opened their twelfth Legoland Discovery Centre in Boston, US, celebrating the opening with Bertie, the IP’s mascot, breaking through an 8ft (2.4m) wall made of Lego bricks.

The 44,000sq ft (4,088sq m) indoor attraction marks the first Lego attraction in Boston, and tickets for the opening weekend were sold out well in advance.

The discovery centre is located on Boston’s Assembly Row in Somerville and features interactive Lego experiences, Lego rides, a Lego studios 4D cinema, Lego factory tour, birthday rooms and the Lego miniland, featuring replicas of Boston landmarks made out of Lego bricks.

General manager, David Gilmore thinks the discovery centre is the most exciting attraction to open in the area this year. “We’re thrilled to finally open our doors and allow Lego fans young and old to indulge in the endless opportunities for creativity, learning and fun within our unique attraction,” he said.

The attraction is geared toward children aged between three and 10 meaning that adults must be accompanied by a child in order to enter. But for the older fans there will be adult-only evening events.

Merlin is the world’s second largest visitor attractions operator and speaking to Attractions Management recently, Merlin CEO Nick Varney said that the company was planning a huge development of its Midway brands, including the Legoland Discovery Centres, Sea Life and Dungeons attractions.

Merlin is also continuing its global roll out of Legoland Discovery Centres its having signed a deal with shopping centre developer Multi to bring the popular attraction to Istanbul.
RELATED STORIES
Merlin unveils US$315m plans for Legoland Japan


Merlin Entertainments has today (30 June) unveiled plans for a high-profile development in the world’s second biggest theme park market, with the launch of its first Legoland in Japan.
Merlin builds on Lego's popularity in Japan with announcement of Osaka Discovery Centre


Merlin Entertainments and Osaka Aquarium Kaiyukan in Japan have announced plans today (23 July) to open a new Legoland Discovery Centre in Tempozan Market Place Mall, Osaka.
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Independent operator, Fitness Worx Gyms, is introducing private blood testing as a service to members.
Global industry organisations join forces to call for physical activity to be embedded into GLP-1 care pathways
International industry lobbying associations are calling for physical activity and strength training to be deeply integrated with GLP-1 treatment.
Les Mills calls on the industry to support UNICEF
Global group exercise specialist, Les Mills, is inviting operators to sign up to its Workout for the World event on 20 June, in support of UNICEF.
HUM2N launches longevity clinic at Six Senses London
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CoverMe extends matching service to personal training, rewriting how members and personal trainers connect
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal training platform that connects the right personal trainer to the right client in under 10 seconds. [more...]
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