Peter Taunton, the founder and CEO of 24/7 franchise operation Snap Fitness, has launched a parent company – LIFT Brands – to act as an umbrella organisation for the Snap Fitness, Kosama, Fitness on Demand, 9Round and STEELE 365 fitness franchises.
He says: “We’re growing at a tremendous rate with start-ups and acquisitions, and needed to establish a company that reflected our elevated thinking, services, growth potential and variety of concept offerings.”
LIFT Brands will oversee expansion plans by providing finance, construction, marketing, and legal advice to franchisees paying between US$60,000 and $250,000 to launch and operate their own franchise.
Taunton adds: “In addition to the wide range of offerings that already exist under LIFT Brands, we’ll be adding several more concepts.” Future plans include a new yoga concept, dubbed Yoga Fit, and the expansion of the standalone kickboxing 9Round concept, as well as widening the Fitness on Demand offering to limited-space areas like hotels.
Since its launch in 2003, Snap Fitness has grown to around 2,000 franchised fitness centres in 15 countries, attracting one million members.
According to research which tracked more than 147,000 people for 30 years, 90-120 minutes
of strength training a week may deliver some of the biggest long-term health rewards.
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity
guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's
physical activity recommendations and placing greater emphasis on strength, balance, reducing
sedentary behaviour and, for the first time, supporting people taking weight loss medications.
Places Leisure has exchanged contracts to build and operate a flagship £60m water and leisure
destination on behalf of Basingstoke and Deane Borough Council.
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing
disparate information from multiple systems to be aggregated into one dataset, to support
its focus on reducing health inequalities and improving healthy life expectancy. [more...]
Panatta brought together four of the most influential figures in bodybuilding history on the
stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]
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Peter Taunton, the founder and CEO of 24/7 franchise operation Snap Fitness, has launched a parent company – LIFT Brands – to act as an umbrella organisation for the Snap Fitness, Kosama, Fitness on Demand, 9Round and STEELE 365 fitness franchises.
He says: “We’re growing at a tremendous rate with start-ups and acquisitions, and needed to establish a company that reflected our elevated thinking, services, growth potential and variety of concept offerings.”
LIFT Brands will oversee expansion plans by providing finance, construction, marketing, and legal advice to franchisees paying between US$60,000 and $250,000 to launch and operate their own franchise.
Taunton adds: “In addition to the wide range of offerings that already exist under LIFT Brands, we’ll be adding several more concepts.” Future plans include a new yoga concept, dubbed Yoga Fit, and the expansion of the standalone kickboxing 9Round concept, as well as widening the Fitness on Demand offering to limited-space areas like hotels.
Since its launch in 2003, Snap Fitness has grown to around 2,000 franchised fitness centres in 15 countries, attracting one million members.
According to research which tracked more than 147,000 people for 30 years, 90-120 minutes
of strength training a week may deliver some of the biggest long-term health rewards.
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity
guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's
physical activity recommendations and placing greater emphasis on strength, balance, reducing
sedentary behaviour and, for the first time, supporting people taking weight loss medications.
Places Leisure has exchanged contracts to build and operate a flagship £60m water and leisure
destination on behalf of Basingstoke and Deane Borough Council.
The Republic of Ireland will become the latest market in PureGym’s expanding international
portfolio, with the first launch planned for Dublin in 2027.
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing
disparate information from multiple systems to be aggregated into one dataset, to support
its focus on reducing health inequalities and improving healthy life expectancy. [more...]
Panatta brought together four of the most influential figures in bodybuilding history on the
stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]
+ More featured suppliers
COMPANY PROFILES
Everyone Active Everyone Active operates leisure centres in partnership with local councils across the UK. Today, Ev [more...]
