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NEWS
Staff intervention key to promoting functional training
POSTED 04 Mar 2014 . BY Kath Hudson
Burnley Borough Council have managed to 'crack the code' of popularising functional training, but many are struggling to replicate this
Gym-goers are currently far from enthusiastic about functional training according to figures from GYMetrix.

GYMetrix measures use of gym equipment by detecting movement with load sensors and accelerometers, as well as on the ground surveys. The company has collaborated with Health Club Management on a feature for the April issue, which highlights usage and how to sweat the asset.

Although the health club industry has fallen in love with functional training – it forms a central part of Fitness First’s new rebrand – customers find the equipment baffling and are largely unaware of the benefits.

“Large sections of the media portrays functional training as a growing trend which must be tapped into, like an oil well which will explode, but we’re seeing the opposite. When gyms first put them in, the demand is zero. It’s a push trend, not a pull trend, and it won’t grow without staff intervention,” says founder of GYMetrix, Rory McGown.

Health Club Management talks to a number of leisure centres which have had mixed results with functional training. However, the message which comes through loud and clear is that staff intervention is key to the success of a functional training area.

Workshops, inductions, small group training sessions, vimeos, 'how to' cards and posters are all important in turning gym members onto the varied workouts and health benefits offered by functional training.

For the full story, see the upcoming April edition of Health Club Management magazine.
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Jobs    News   Products   Magazine
NEWS
Staff intervention key to promoting functional training
POSTED 04 Mar 2014 . BY Kath Hudson
Burnley Borough Council have managed to 'crack the code' of popularising functional training, but many are struggling to replicate this
Gym-goers are currently far from enthusiastic about functional training according to figures from GYMetrix.

GYMetrix measures use of gym equipment by detecting movement with load sensors and accelerometers, as well as on the ground surveys. The company has collaborated with Health Club Management on a feature for the April issue, which highlights usage and how to sweat the asset.

Although the health club industry has fallen in love with functional training – it forms a central part of Fitness First’s new rebrand – customers find the equipment baffling and are largely unaware of the benefits.

“Large sections of the media portrays functional training as a growing trend which must be tapped into, like an oil well which will explode, but we’re seeing the opposite. When gyms first put them in, the demand is zero. It’s a push trend, not a pull trend, and it won’t grow without staff intervention,” says founder of GYMetrix, Rory McGown.

Health Club Management talks to a number of leisure centres which have had mixed results with functional training. However, the message which comes through loud and clear is that staff intervention is key to the success of a functional training area.

Workshops, inductions, small group training sessions, vimeos, 'how to' cards and posters are all important in turning gym members onto the varied workouts and health benefits offered by functional training.

For the full story, see the upcoming April edition of Health Club Management magazine.
RELATED STORIES
MORE NEWS
UK updates physical activity guidelines with focus on daily movement
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's physical activity recommendations and placing greater emphasis on strength, balance, reducing sedentary behaviour and, for the first time, supporting people taking weight loss medications.
Places Leisure is working with Roberts Limbrick to build £60m wellness flagship in Basingstoke
Places Leisure has exchanged contracts to build and operate a flagship £60m water and leisure destination on behalf of Basingstoke and Deane Borough Council.
PureGym announces expansion into Ireland
The Republic of Ireland will become the latest market in PureGym’s expanding international portfolio, with the first launch planned for Dublin in 2027.
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Cornerstone Connect helps Active Blackpool tackle health inequalities
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+ More featured suppliers  
COMPANY PROFILES
ukactive

ukactive is the UK’s leading trade body for the physical activity sector, bringing together more tha [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

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23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
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