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NEWS
Strata Partners expands its medical fitness offering
POSTED 13 Feb 2014 . BY Jak Phillips
The new facility in the Russian city of Ekaterinburg, is three times bigger than the Moscow site Credit: Shutterstock / mironov
Russian chain CitiFitness has opened its second medical rehabilitation centre following the success of its first site, which opened in Moscow in August 2012.

This second site, which has opened in Ekaterinburg, is three times bigger than the Moscow site, measuring 3,000sq m.

Both centres provide such services as medical rehabilitation, medical fitness and diagnostics, with a focus on sport and medical rehab and rehab post-trauma.

The model is not membership-based, with the centres selling only packages and one-time visits. All sessions are run by personal trainers – independent workouts are not possible – with doctors first developing bespoke training programmes for each individual client.

Anastasia Yusina, founder and president of Strata Partners – the parent company of the CitiFitness and OrangeFitness chains – says: “We wanted the next step in our strategy to be based on service diversification. We want to show our clients that fitness is even more than a preventative health tool – that it also has the power to make people healthy again.”

Further medical centres will be rolled out as the opportunities arise.
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Places Leisure is working with Roberts Limbrick to build £60m wellness flagship in Basingstoke
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NEWS
Strata Partners expands its medical fitness offering
POSTED 13 Feb 2014 . BY Jak Phillips
The new facility in the Russian city of Ekaterinburg, is three times bigger than the Moscow site Credit: Shutterstock / mironov
Russian chain CitiFitness has opened its second medical rehabilitation centre following the success of its first site, which opened in Moscow in August 2012.

This second site, which has opened in Ekaterinburg, is three times bigger than the Moscow site, measuring 3,000sq m.

Both centres provide such services as medical rehabilitation, medical fitness and diagnostics, with a focus on sport and medical rehab and rehab post-trauma.

The model is not membership-based, with the centres selling only packages and one-time visits. All sessions are run by personal trainers – independent workouts are not possible – with doctors first developing bespoke training programmes for each individual client.

Anastasia Yusina, founder and president of Strata Partners – the parent company of the CitiFitness and OrangeFitness chains – says: “We wanted the next step in our strategy to be based on service diversification. We want to show our clients that fitness is even more than a preventative health tool – that it also has the power to make people healthy again.”

Further medical centres will be rolled out as the opportunities arise.
MORE NEWS
UK updates physical activity guidelines with focus on daily movement
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's physical activity recommendations and placing greater emphasis on strength, balance, reducing sedentary behaviour and, for the first time, supporting people taking weight loss medications.
Places Leisure is working with Roberts Limbrick to build £60m wellness flagship in Basingstoke
Places Leisure has exchanged contracts to build and operate a flagship £60m water and leisure destination on behalf of Basingstoke and Deane Borough Council.
PureGym announces expansion into Ireland
The Republic of Ireland will become the latest market in PureGym’s expanding international portfolio, with the first launch planned for Dublin in 2027.
Total Fitness CEO Sophie Lawler launches leadership coaching venture
Sophie Lawler, CEO of Total Fitness, has launched a leadership coaching business aimed at helping women realise their professional potential.
Anytime Fitness targets Europe after opening a club a day in 2025
Anytime Fitness opened more than one club a day in 2025 and is on track to maintain this rate of growth this year, as parent company Purpose Brands targets further international expansion.
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Cornerstone Connect helps Active Blackpool tackle health inequalities
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple systems to be aggregated into one dataset, to support its focus on reducing health inequalities and improving healthy life expectancy. [more...]

CoverMe extends matching service to personal training, rewriting how members and personal trainers connect
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal training platform that connects the right personal trainer to the right client in under 10 seconds. [more...]
+ More featured suppliers  
COMPANY PROFILES
Precor

Precor promises precision-quality products with steadfast reliability that are inspired by exerciser [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
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